Asvinkumar Vignesh Prasad
Dubai
Summary
Dynamic Business Development Leader with proven success at Emirates Snack Foods, recognized for driving significant revenue growth and expanding market share. Expertise in strategic planning and channel management has facilitated the successful launch of multiple brands. Focused on enhancing team performance and customer engagement through effective sales training programs in diverse markets. Committed to continuous learning and adept at navigating change to foster innovation.
Overview
11
11
years of professional experience
Work History
Head of Business Development (UAE & Oman)
Emirates Snack Foods
Dubai
06.2023 - Current
- Directed a team of 10 Business Development Managers and Category Leaders focused on channel development, merchandising, revenue growth management, and shopper marketing.
- Evaluated market opportunities, supply gaps, and competitor activities to identify launch prospects in the UAE.
- Launched new brands and products in UAE market including Alpro Oat Barista, Bonne Maman Hazelnut, PRIME, Feastables, Sambazon, Lenny and Larry's Cookies and Fulfil Bar.
- Reduced dry foods expiry and return costs by $2.3M through portfolio rationalization.
- Discovered service level deficiencies in lower trade outlets and created targeted service routes for high-weighted outlets, resulting in increased revenue of $400k
- Executed Sales College - 101 to enhance basic execution, communication, and selling skills in 2024.
Commercial Manager (MENA)
National Food Product Company
Dubai
04.2020 - 05.2023
- Curated potential distributors based on market objectives, channel service expectations and track record.
- Successfully launched the Export Business Division in 2022 after establishing distributors in multiple GCC nations.
- Achieved market share growth of Oasis brand from 4.2% to 8.4% by implementing strategic activations and distribution initiatives in 2021.
- Implemented strategies for secondary spending, achieving a net savings of AED 3.5Mn in FY 2022.
Shopper & Trade Marketing Manager (GCC & Levant)
Aujan Cola-Cola Beverages Company
Dubai
06.2018 - 03.2020
- Enhanced efficiency of spending by $700k in areas of listing, visibility, promotional spend and sales rebate for Key accounts and A class customers during FY 2019.
- Increased market share by 6 points in Non-Alcoholic Beverages through efficient promotion and pricing strategy at growth KA stores.
Asst. Trade Marketing Manager (UAE)
Aujan Cola-Cola Beverages Company
Dubai
05.2017 - 05.2018
- Lead Distribution Project – “Right Execution Daily (RED) for UAE Outlets.”
- Implemented system to boost in-market execution, resulting in a 21-point improvement in Picture of Success implementation.
Trade Marketing Specialist (MENAT)
The Kraft Heinz Company
Dubai
05.2014 - 04.2017
- Oversaw entire process of launching Kraft triangle cheese, ensuring smooth transition from factory floor to retail shelves.
- Increased Ketchup market share by 12 points and Mayonnaise by 8 points through effective promotion.
Education
Master of Global Business - Sales & Marketing
S P Jain School of Global Management
04.2014
B. Tech. - Electrical
Amrita Vishwa Vidyapeetham, Amrita School of Engineering
05.2012
Skills
- RTM (Route to Market)
- GTM (Go-to-Market)
- Business Development
- Channel Management
- Portfolio strategies
- Pricing strategies
- Revenue Growth Management
- Distribution management
- New Channel Development
- Sales Training Academy
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Beginner
A1
Arabic
Beginner
A1
German
Beginner
A1
Timeline
Head of Business Development (UAE & Oman)
Emirates Snack Foods
06.2023 - Current
Commercial Manager (MENA)
National Food Product Company
04.2020 - 05.2023
Shopper & Trade Marketing Manager (GCC & Levant)
Aujan Cola-Cola Beverages Company
06.2018 - 03.2020
Asst. Trade Marketing Manager (UAE)
Aujan Cola-Cola Beverages Company
05.2017 - 05.2018
Trade Marketing Specialist (MENAT)
The Kraft Heinz Company
05.2014 - 04.2017
Master of Global Business - Sales & Marketing
S P Jain School of Global Management
B. Tech. - Electrical
Amrita Vishwa Vidyapeetham, Amrita School of Engineering
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