Atef Anwar
Dubai,United Arab Emirates
Summary
A photo and film enthusiast with a drive for continual growth and innovation who is passionate about ideation and storytelling.. Aspiring to produce high-quality niche films and create ads for globally recognized brands like Apple and Nike. Dedicated to pouring heart,soul and creativity into every project, coupled with strong communication skills and a knack for problem-solving.
Overview
7
7
years of professional experience
Work history
Senior Content Creator
FP7 McCann
Dubai, UAE
03.2025 - Current
- Played a key role in winning multiple new business pitches, including a major regional win that resulted in a $1M+ contract with Hyundai Middle East.
- Rapidly trusted with operational traffic coordination within four months of joining, translating social team briefs into actionable production plans, assigning the right creative resources, and ensuring on-time delivery across projects.
- Produced high-impact photo and video content for social and digital campaigns while frequently stepping in across disciplines — including motion graphics, animation, and design — to maintain production efficiency and creative quality.
- Contributed to the development and execution of an Effie Award-winning social campaign for Axe, helping deliver work recognized for both creativity and effectiveness.
- Competent with and leveraged new age AI tools to create content from nothing for photo, video, animation and design.
- Collaborated on campaigns for global and regional brands, including Hyundai, Subway, Heinz, Siemens, Bosch, SharkNinja, Lux, Axe, Sobha, Kia, and Bolt.
Senior Content Creator
Cicero and Bernay Public Relations
Dubai, UAE
06.2024 - 02.2025
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards for various accounts.
- Generated ideas for new content to increase site libraries.
- Carried out the role of Production Manager building production briefs with detailed storyboards containing AI generated sketches, casting, wardrobe, problems, rationale etc.
- Helped with social media calendar posts by bringing art boards to life.
- Managed projects by working with a team of illustrators and motion graphics artist to further elevate video content.
- Worked hand in hand with the Social and PR team helping achieve targets and execute visions.
- Executed whole social campaigns single-handedly as a one man crew.
- Helped build inventory of company equipment to broaden the scope of creative content accessible to the clients.
Freelance Content Creator
Self Employed
Dubai, UAE
11.2022 - 05.2024
- Sourced and signed retainers with clients such as Leica Cameras, Caelos Jewelry and Soughe.
- Did various projects with brands under Chalhoub Group, Paco Rabanne, Jimmy Choo, W Hotels and other businesses
- Covered photo and video aspects of events
- Made story boards, managed budgets, sourced equipment, talents and executed photo and video production for projects
- Did various pre and post production work while maintaining good relationships and understanding with clients
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
Photographer
Oui
Dubai, UAE
08.2022 - 10.2023
- Performed retouching and colour correction in Adobe Lightroom and Photoshop for optimal results.
- Photographed high-quality images for both print and internet distribution for clients of the contractor
- Stayed abreast with latest software to produce better quality photos.
- Archived photos on computers and servers to retain safe image back-ups.
- Collaborated with other photographers during large-scale events.
- Set-up equipment
- Shot and edited videos for social and websites of contractor and their clients on Adobe Premiere Pro
Freelance Content Creator
Self Employed
Dubai, UAE
02.2022 - 10.2023
- Created social media photo and video content for various businesses and personalities
Content Creator
Sagerlabs and Soughe
Dubai, Dubai
02.2021 - 01.2022
- Ideated and produced photo and film content for Sagerlabs.
- Ideated and produced photo and film content for Soughe.
- Substantially increased @sougheofficial's instagram presence, quality and following
- Single handedly laid down the grounds and made a presentation for Sagerlabs to turn content creation into a service to provide to clients.
- Single handedly brought in clients for the company, ideated, shot and edited content for them, thereby generating revenue for the company.
- Built a photography studio from scratch.
- Created content for the social's of the founding family of the companies.
Content Creator
Self Employed
Dubai, United Arab Emirates
02.2021 - 01.2022
- Created photo and film content for social media, website and print for the clients.
Video Editor
Trell
Bangalore, India
09.2018 - 10.2018
- Produced video content for the app and the companies youtube page
Photographer
Studio Social
Bangalore, India
09.2018 - 10.2018
- Pre planned, shot and edited food content for the socials of the companies clients.
Education
Bachelor of Arts - Visual Communication
St. Josephs College of Arts and Science
Bangalore04-2019
Certificate of Higher Education - Commerce with Marketing
Delhi Private School, Sharjah
Sharjah04-2016
Skills
- Creative Cloud proficiency
- Social media content campaigns
- Photo and Video Production
- Animation/Motion Graphics
- Design
- Social Media Management
- Storyboarding
- Video Editing
- Strategic planning
- Workflow planning
- Expenditure control
- Speechwriting and messaging
- Client facing communication
- Copywriting
Hobbies
- Football
- Youtube Content Creation
- Gaming
- Computers
Languages
English
Proficient (C2)
Arabic
Elementary
Hindi
Intermediate
Malayalam
Upper intermediate
Tamil
Upper intermediate
Spanish
Elementary
Timeline
Senior Content Creator
FP7 McCann
03.2025 - Current
Senior Content Creator
Cicero and Bernay Public Relations
06.2024 - 02.2025
Freelance Content Creator
Self Employed
11.2022 - 05.2024
Photographer
Oui
08.2022 - 10.2023
Freelance Content Creator
Self Employed
02.2022 - 10.2023
Content Creator
Sagerlabs and Soughe
02.2021 - 01.2022
Content Creator
Self Employed
02.2021 - 01.2022
Video Editor
Trell
09.2018 - 10.2018
Photographer
Studio Social
09.2018 - 10.2018
Bachelor of Arts - Visual Communication
St. Josephs College of Arts and Science
Certificate of Higher Education - Commerce with Marketing
Delhi Private School, Sharjah