Atif Amin Muhammad
Dubai,UAE
Summary
Highly-skilled and results-oriented IT Manager with extensive experience in managing information and communications technology (ICT) systems for large organizations. Adept at evaluating and implementing advanced technologies to enhance operational efficiency, security, and business continuity. Proven track record in leading cross-functional IT teams, managing complex projects, and aligning IT strategies with organizational objectives. Demonstrates exceptional leadership, strategic planning, and problem-solving abilities, ensuring the seamless delivery of IT services and solutions. Known for driving innovation, optimizing infrastructure, and fostering collaboration across departments to achieve technological excellence and operational success.
Overview
13
13
years of professional experience
14
14
years of post-secondary education
Work history
Manager IT & Marketing
Sumnah Marketing Agency
Dubai
04.2025 - Current
- Developed accurate sales forecasts for improved strategic planning.
- Optimised resource allocation for increased profits.
- Liaised with suppliers to ensure timely deliveries.
- Cultivated strong relationships with clients to secure repeat business.
- Maintained inventory control, reduced stock shortages.
- Identified growth opportunities through comprehensive market research.
- Devised customised IT solutions based on departmental needs, enhancing operational effectiveness across the board.
- Trained staff members in new technologies, enhancing overall technical proficiency.
- Developed strategic plans, leading to improved IT infrastructure.
- Managed software licensing agreements; ensured compliance with regulations.
- Developed marketing campaigns to boost brand awareness.
- Developed marketing strategies, boosting overall sales significantly.
- Enhanced brand visibility with strategic marketing campaigns.
Manager – Information Technology
Lyceum School
Karachi
09.2023 - 01.2024
- Developed and executed comprehensive IT and communications strategies aligned with institutional goals.
- Recommended and implemented technology upgrades to meet evolving business and educational needs.
- Assessed system performance and proposed improvements for increased efficiency and reliability.
- Negotiated cost-effective contracts with vendors for IT systems and services.
- Ensured all software licenses and certifications remained up to date and compliant.
- Monitored workflows to identify and prioritize system development needs.
- Collaborated with service users and department heads to address technical requirements and optimize support.
Network Administrator & Teacher
Lahore Grammar School DHA
Karachi Branch
01.2014 - 10.2023
- Collaborated with management and key stakeholders to define technical requirements and align IT solutions with organizational goals.
- Identified areas for improvement by gathering user feedback and system requirements.
- Managed user accounts and network access controls to ensure secure and efficient system usage.
- Minimized data loss risks through the development and implementation of enhanced backup and recovery processes.
- Applied cybersecurity best practices to maintain secure connections and establish effective firewall protections.
- Provided on-call support, including evenings and weekends, to promptly resolve IT issues and minimize downtime.
- Ensured infrastructure reliability through proactive planning, testing, implementation, and ongoing support.
- Led the design and development of the school’s magazine, website, and social media presence, coordinating content creation, layout, and publishing to highlight student achievements and school events.
Digital Marketing Executive
Cubex's Weatherly Private Limited
Karachi
03.2012 - 01.2014
- Improved both short- and long-term digital marketing strategies to align with company objectives.
- Developed and implemented campaigns across email, Instagram, and Facebook to increase brand visibility and engagement.
- Created compelling ad copy for newspapers, email campaigns, and social media promotions.
- Employed strategic marketing tactics to boost online sales and customer acquisition.
- Delivered innovative content ideas to enhance campaign effectiveness and audience engagement.
- Leveraged customer and industry data to guide digital marketing initiatives and optimize performance.
- Applied targeted digital techniques to increase brand awareness and support business growth.
Education
Bachelor of Technology - Computer Science
01.2014 - 01.2018
High School Diploma - Electronics
St. Patrick’s School
01.1998 - 01.2008
Skills
- Branding strategies
- Digital design
- Adobe InDesign
- Photographic editing
- Dreamweaver
- Microsoft Visio
- CSS editing
- Texture painting
- Employment guidance
- IT literate
- Leadership
- Knowledge of All Graphics Software
- Social media marketing
- Communication Skills
- Information gathering and analysis
- Persuasive negotiator
- Media contacts management
- Professional business writing
- Website maintenance
- LAN and WAN knowledge
- IP addressing
- Experience with cloud systems
- Email client support
- Disk encryption software use
- Incident diagnostics
- Adaptable to new technologies
- Understanding diverse cultural sensitivities
- Hardware installation and repair
- Resilience in stressful situations
LANGUAGE
English – Proficient (IELTS Band Score: 6.5)
Urdu – Native
Hobbies and Interests
Passionate Digital Marketing Enthusiast, constantly exploring and applying innovative strategies across various platforms., Enjoy photography as a creative outlet, capturing moments and storytelling through the lens., Committed to an active lifestyle through activities such as running, yoga, and weightlifting to promote physical and mental well-being., Keen traveler with a deep interest in exploring new cultures and cuisines, expanding my global perspective and appreciation for diversity.
Timeline
Manager IT & Marketing
Sumnah Marketing Agency
04.2025 - Current
Manager – Information Technology
Lyceum School
09.2023 - 01.2024
Network Administrator & Teacher
Lahore Grammar School DHA
01.2014 - 10.2023
Bachelor of Technology - Computer Science
01.2014 - 01.2018
Digital Marketing Executive
Cubex's Weatherly Private Limited
03.2012 - 01.2014
High School Diploma - Electronics
St. Patrick’s School
01.1998 - 01.2008
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