Atif Mirza
Dubai,UAE
Summary
Accomplished professional with expertise in distributor and key account management, adept at translating management strategy into actionable sales initiatives. Demonstrates proficiency in data-driven decision-making, leveraging sales and market data to drive brand development and aftermarket business growth. Skilled in mid- to long-term planning, prioritisation, and team leadership, with a focus on coaching and mentoring. Committed to clear communication with internal stakeholders and distributors to achieve strategic objectives.
Results-driven Manager with knack for streamlining processes and leading teams to success. Delivered significant operational improvements by enhancing team productivity and implementing cost-saving initiatives. Known for fostering collaborative work environment that drives employee engagement and performance.
Overview
20
20
years of professional experience
1
1
year of post-secondary education
Work history
Manager – Sales & Marketing
DENSO Sales Middle East & North Africa
01.2011 - 04.2026
- Manage and develop authorized distributors, including business planning, performance reviews, and corrective action plans
- Execute sales strategy and marketing direction in line with company policies and priorities
- Lead and support marketing and brand‑building activities, including campaigns, workshops, customer events, and distributor promotions
- Collaborate closely with Sales Planning, Service, Finance, Corporate Planning, and Supply Chain teams to align business execution
- Lead, coach, and mentor Sales PICs and junior team members, supporting skill development and role clarity
- Act as a role model in professionalism, ethical conduct, logical decision‑making, and leadership behavior.
Marketing & Sales Assistant
LG Electronics Gulf FZE
01.2008 - 01.2011
- Supported sales and marketing operations across the Gulf
- Assisted in reporting, promotions, and product launches
Sales Executive – Corporate & Export
Juma Al Majid Group
01.2006 - 01.2008
- Managed corporate and export accounts
- Handled quotations, negotiations, and export coordination
Education
Executive MBA - Business / Commerce
National Centre for Labour & Learning
Ajman 05.2012 - 04.2013
Skills
- Distributor and key account management
- Translate management strategy into executable sales actions
- Data‑driven decision‑making using sales and market data
- Brand development and aftermarket business growth
- Mid‑ to long‑term planning and prioritization
- Team leadership, coaching, and mentoring
- Clear communication with internal stakeholders and distributors
LANGUAGES
English – Professional
Fluent
Urdu
Native
Accomplishments
- Regional market expansion
- Strengthened compliance culture
- Leadership & mentoring impact
COURSES
- Leadership & Management Programs
- Compliance & Antitrust Training
Affiliations
- Business Reading & Market Analysis
- Networking & Relationship Building
- Travel & Cultural Exploration
Timeline
Executive MBA - Business / Commerce
National Centre for Labour & Learning
05.2012 - 04.2013
Manager – Sales & Marketing
DENSO Sales Middle East & North Africa
01.2011 - 04.2026
Marketing & Sales Assistant
LG Electronics Gulf FZE
01.2008 - 01.2011
Sales Executive – Corporate & Export
Juma Al Majid Group
01.2006 - 01.2008