Aya Ashraf
2115Ag tower, Business bay Dubai,UAE
Summary
Experienced Talent Acquisition consultant devises strategy and recruitment processes to execute sourcing and recruiting campaigns. Finds and screens candidates and develops corporate policy for talent benchmarking, talent assessment and interviewing policies. Develops and leads strategic initiatives to recruit and select high caliber, professional and diverse workforce that identifies with business culture.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
Senior talent acquisition partner, MENA
ABB
Dubai, UAE
07.2024 - Current
- Leading the recruitment process in UAE cluster & North Africa
- Cultivated a robust talent pipeline through proactive sourcing strategies.
- Negotiated compensation offers with successful applicants for mutual satisfaction.
- Enhanced employer brand recognition with innovative marketing campaigns.
- Established strong relationships with universities, facilitated graduate recruitment.
- Worked closely with HR team members on workforce planning initiatives.
- Responsible for testing, shaping & improving recruitment process & system
- Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent
- Increasing diversity & Emiratization percentage in the hiring
- Organizing & creating hiring events & campaigns
- Re-branding ABB image in the market
Senior talent acquisition partner,North Africa
ABB
Cairo, Egypt
10.2022 - 07.2024
- Leading the recruitment process for Electrification in Egypt & North Africa
- Responsible for testing, shaping & improving recruitment process & system
- Analyzed recruiting metrics to share reports and recommendations with stakeholders
- Established consistent language and methodology for talent discussions, development, and succession
- Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent
- Created and drove talent acquisition and job placement strategies to attract diverse candidates
- Coordinated implementation of people-related services, policies and programs through departmental staff
- Assisted with writing job postings and job descriptions for boards
- Cooperated with company leaders in change management and talent solutions to gain competitive edge in job market
- Conducted compensation conversations with human resources and hiring managers to foster internal and external equity.
- Created a new internship program (Aspire) for undergraduates which was considered as a success story later applied globally
Senior talent acquisition specialist,MENAT
Baker Hughes
Cairo, Egypt
03.2021 - 10.2022
- Responsible for the Benchmarks recruiting process for assigned searches through identifying and attracting top-performing professionals to fill openings in Saudi Arabia, UAE, Oman, Bahrain, Qatar, Iraq, Kuwait, Yemen, Turkey, India, Egypt, Algeria &France
- Handling & participating in massive hiring projects in North Africa, Middle East &France: leading the surface pressure control project with ARAMCO leading the Subsea hiring project in Egypt
- Working on re-branding our employer in the market
- Getting insights from Stakeholders in our company & competitors on the current situation in the market
- Giving trainings for other team members on certain product-lines
- Organized & participated in several career fairs in Egypt, UAE, Saudi Arabia & Algeria
- Initiated & organized the back to career program to Encourage women who had a career break to apply & re-start their career
- Seconded to France for 6 months to re-build the recruitment team there
- Responsible on increasing diversity percentage across all hirings within the team in middle East
- Responsible of monitoring the percentage of Emiratization & Saudization in all hirings across middle East
Talent acquisition specialist,Middle East & Africa
Baker Hughes
Cairo, Egypt
09.2018 - 03.2021
- Managing all phases of full-cycle recruiting, from initial sourcing and screening through offer negotiations, placement, and onboarding, and helping hiring managers to navigate the hiring process across MENATI regions
- Ensuring all recruitment related KPIs and Key Metrics (TTS, TTO, Diversity, Success of hire, Cost of Hire, candidate, and Hiring Manager satisfaction) are met
- Maintaining Bulk data Bases and Keep on updating them for ongoing hiring process in the oil & Gas industry for the following countries: Egypt, UAE, Saudi
- Arabia, Kuwait, Qatar, Yemen, Algeria, Tunisia,
- Turkey &France
- Handling & participating in massive hiring projects in North Africa, Middle East & France: -SAWCOOD in al
- Khobar, Saudi Arabia with ARAMCO -Petromasila
- Project in Yemen -KOC Project in Kuwait - Wireline Project with Qatar Gas -Turbomachinery solutions diversity project with Nuovo Pignone France
Education
Bachelor's degree - translation & interpretation, French
Al-Alsun Faculty,Ain Shams University
Egypt 09.2013 - 07.2017
Pre-master: translation & simultaneous -
AL Alsun Faculty Ain Shams University
Egypt 01.2017 - 05.2018
Diploma of French professionals: business -
Institut Français d'Egypte
/2015 - /2016
Skills
- Employability Skills
- IT skills
- Systems
- Workday, Taleo, SAP, GE system, Phenom, Role mapper, Claro
- Job posting optimization
- Compensation negotiation
- Recruitment strategy development
- Boolean search expertise
- Performance metrics evaluation
- Social media hiring strategies
- Recruitment marketing analytics
- Effective coaching
Languages
Arabic
Native
French
Fluent
English
Fluent
Certification
Data protection certification Data Security
Certification Equality & Diversity certification
Health & Safety certification
References
References available upon request.
Timeline
Senior talent acquisition partner, MENA
ABB
07.2024 - Current
Senior talent acquisition partner,North Africa
ABB
10.2022 - 07.2024
Senior talent acquisition specialist,MENAT
Baker Hughes
03.2021 - 10.2022
Talent acquisition specialist,Middle East & Africa
Baker Hughes
09.2018 - 03.2021
Pre-master: translation & simultaneous -
AL Alsun Faculty Ain Shams University
01.2017 - 05.2018
Bachelor's degree - translation & interpretation, French
Al-Alsun Faculty,Ain Shams University
09.2013 - 07.2017
Diploma of French professionals: business -
Institut Français d'Egypte
/2015 - /2016
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