Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Timeline
Intern
Aya Badawi

Aya Badawi

Dubai,DU

Summary

Unique Associate Media Director looking to obtain a position that will profit from fresh and creative approaches to media marketing. Energetic and motivational with over 7 years of experience in the media directing field.

Go-getter candidate eager to utilize analytical and research skills. Adept at media relations. Excellent communication skills with comprehensive understanding of communications industry.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Associate Media Director

Around The Clock Communications
06.2018 - 05.2019
  • Appointed to establish and lead the media and communications department
  • Joined from the initial stages to collaborate with the stakeholders and develop the agency's essentials; hiring the team, creating company values and vision, acquiring the required planning tools, working on supplier deals and agreements, setting the work processes and client-agency protocols
  • Working on pitch presentations and business development (managed to win Tim Hortons within 4 months from the launch)
  • Working closely with the creative, PR and social teams by leading on the strategic thinking and approach in order to develop a complete 360 solution
  • Working on brand positioning and collaborating with cross-functional teams to deliver on campaign KPIs and metrics
  • Evaluating multi-channels campaigns to identify best performing platforms and efficiently allocate and prioritize budgets
  • Maintaining a strong relationship with all media vendors
  • Managing media campaigns and budgets; ensuring plans are efficiently delivering on the respective KPIs and meeting overall campaign goals for a diverse set of clients such as: Damas, Fila, Tim Hortons, Bank of Sharjah, Emirates Post and Maison Lutecia
  • Working closely with the sales team to identify key target audiences and deeply understand their needs and habits
  • Defining campaign KPIs and evaluating them before, during and after each implementation to continuously enhance performance and reallocate budget when needed
  • Keeping up on market dynamics and the changing business models to constantly update marketing strategies and campaigns.

Manager Planning

Magna Global
01.2016 - 12.2017
  • Managing the overall budget of personal care category of Unilever in GCC by ensuring all campaign objectives are met
  • Working on the overarching strategy and recommendations for every sub-category; maintaining global guidelines and reflecting on market understanding and insights
  • Recommending the overall budget needed for each brand and the rationale behind the media approach
  • Understanding the competitive scene and updating the marketing teams with every campaign and product launch of the category
  • Analyzing market trends and best practices; reflecting the key takeouts on the respective plans/campaigns
  • Working on weekly media updates to be shared with the respective teams
  • Developing a media training course every quarter which includes: recent market updates, changing in media scene, latest consumer trends, etc..
  • Managing a team of two media supervisors and three media buyers
  • Optimizing campaigns by evaluating each step through the use of media tools and continuously monitoring the results
  • Developed and managed a CSR campaign for Max Fairness called 'FairTreatment' targeting labour camps in UAE and other GCC countries to enhance the quality of their lives in terms of education, physical and emotional health
  • Leading on product integrations in top TV shows (example: Tresemme in Project Runway) and musical video clips with leading Arab singers such as Nancy Ajram, Fares Karam, Assi Al Hallani, etc..
  • Was featured in Campaign ME as one of the media faces to watch.

Media Planner - Media Manager

BPG Maxus
09.2011 - 12.2015
  • Was selected as part of the BPG trainee program (out of 400+ applicants regionally)
  • Managing a vast set of clients such as: SCJohnson, Federal National Council, Dubai Municipality, Rado, MoneyGram, Weetabix, Musafor.com, Sharaf DG and Sacoor Brothers
  • Handling pitch presentations-managed to win two new clients within a 6 months period (Global Village and TheGovernment Summit)
  • Managing a team of media planners who work closely with me on several accounts
  • Was selected as part of the Endeavour Project (an initiative by Maxus Global) to work with talents across the world in order to help educating rest of the teams about digital knowledge and latest trends
  • Was the moderator of BPG Annual Offsite and BPG Maxus Media Conference.

Education

Bachelor of Arts in Mass Communication (Advertising) -

American University of Sharjah (AUS)
2011

Skills

  • Communication and presentation skills
  • Ability to pitch ideas and proposals to a large group
  • Self-motivated and enthusiastic about work
  • Problem-solving mindset
  • Eager to grow (both professionally and personally)
  • Empathetic and can inspire others
  • Creative Mindset
  • Strategic Planning
  • Cross-Platform Integration

Certification

  • Licensed International Professional Trainer - by KHDA and American Canadian Board
  • Licensed Happiness Coach - by Illuminations Arabia

Extracurricular Activities

  • Created a course called "The Happiness Edge At Work"; highlighting the effect of positivity on work productivity and employee performance
  • Working closely with organizations and institutes to strategize and create a positive work environment & mindsets
  • Working with leadership team to analyze the different personality types of their team members and create a solid plan to increase overall positivity and performance
  • Working with individual cases to help shifting their mindsets towards problem solving, personal growth and career development
  • Was a key speaker and trainer during the Wellness Weeks at Mohammed Bin Rashid University (MBRU), Zayed University, Tabby and SAP
  • Was also the moderator of ""Prioritizing Self-care" event organized by The WomenXchange (A networking community bringing together like-minded, ambitious women to exchange connections, ideas, & friendships)

Timeline

Associate Media Director

Around The Clock Communications
06.2018 - 05.2019

Manager Planning

Magna Global
01.2016 - 12.2017

Media Planner - Media Manager

BPG Maxus
09.2011 - 12.2015

Bachelor of Arts in Mass Communication (Advertising) -

American University of Sharjah (AUS)

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Aya Badawi