Aya Esam

· Increased market share, surpassing CSD competitors by 5 points over a span of 1 year.

· Pioneered operational and marketing launch of Under the Crown promotional Coca-cola campaign.

· Optimized Vimto brand awareness by 10 points in only 10 months from 360 campaign .

· Achieved JTBD category targets by effective category team relations across volume and value delivery.

· Directed Juice & Sparkling water brand launch, positioning, product and brand development . Identified new market opportunities through insight led research.

· Managed creative agency relations to generate packaging briefs, driving full creative output compliance within brand strategy .

· Drove innovative new product development such as Energy Drink in close partnership with R&D teams.

· Generated annual P&L reports through accurate sales performance analysis, instilling action plans to mitigate expenditure losses.

· Led design efforts with internal teams and external vendors to design optimal packaging solutions within cost and time parameters.

· inspired, coached and developed 2 Junior Brand Managers to achieve high performance.

· Managed wide & Complex portfolios (Pasta , Milk-powder, sugar , lentils , flour , Lipton, Knorr, Tang).

· Contributed to Channels & categories growth by applying Rebates,TPR's,Mega schemes, visibility schemes) .

· Developed best practices in shopper marketing that could inspire and boost our collaboration with retailers (leveraging on Sales Academy and Customer Collaboration Centre), as well as sustain business growth in the market.

· Maintained updated and full knowledge of the markets, from both the supply and the demand point of view, via ongoing monitoring of trends and evolutions in order to ensure continuous support of sales initiatives/ activities.

· Achieved sustainable, profitable revenues (RGM) via pricing, promotion, product and customer mix by assessing pricing and promotion models, monitoring of Business performance, providing growth opportunities.

· Translated basic food company strategic goals into initiatives and executable objectives in own role

· Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.

· Rolled out BTL activations to ensure achieving the projected targets both trade & shopper levels.

· Managed & Motivated team of 4 Trade Marketing executives to achieve optimal results.

· Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.

· Prepared merchandise for sales floor by pricing or tagging.

· Delivered product presentations based on the necessities and competitive sales condition.

· Increased sales by offering advice on purchases and promoting additional products.

· Maintained records related to sales, returns and inventory availability.

· Provided positive first impressions to welcome existing, new and potential customers.

· Engaged with customers to effectively build rapport and lasting relationships.

· Completed orders and organized product deliveries to meet customer timetables.

· Developed, marketed and sold full range of products and support services.

· Educated associates on market trends and stayed up-to-date on forecasts.