AYA MOUSTAFA
Marketing and Communications Manager
Dubai
Summary
Experienced Associate Media Director with over 5 years in media planning, negotiation, and campaign management across digital, social, and print platforms. Proven track record in analyzing research data to optimize client placement and meeting tight deadlines. Highly organized, responsive, and flexible, with strong leadership skills and a creative approach to problem-solving. Adept at client interactions, establishing media goals, and launching effective advertising campaigns. Strategic thinker with expertise in project coordination and innovative solution development.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Engagement Specialist
American Hospital
11.2023 - Current
- Track patient feedback and complaints on platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Provide prompt, professional, and empathetic replies to patient concerns, ensuring resolution and follow-up.
- Coordinate with hospital staff to address and resolve social media issues.
- Create and implement response strategies for handling patient complaints, including escalation procedures.
- Identify trends in social media feedback and recommend improvements to patient care.
- Develop strategies to boost the hospital’s online reputation and highlight positive experiences.
- Work with marketing to produce content that addresses patient concerns and promotes hospital services.
- Maintain records of social media interactions and prepare reports on patient feedback and engagement.
Media Executive
Metlife
01.2021 - 11.2023
- Executed multimedia ad campaigns aligned with brand strategy and target audience.
- Collaborated on budget allocation and optimized media buys across channels.
- Oversaw digital content production, ensuring consistent messaging across video, social media, and web.
- Maintained strong client relationships, ensuring satisfaction with deliverables.
- Identified trends to refine and adapt marketing strategies.
- Led cross-functional teams, ensuring cohesive campaign execution.
- Collaborated with marketing to implement digital strategies aligned with company goals.
- Managed content marketing, optimizing and distributing across digital platforms.
- Grew social media presence, curating content to boost engagement and brand awareness.
- Presented at industry conferences, sharing knowledge about media trends, platforms and techniques for enhanced marketing success.
- Analyzed social media trends to optimize posting schedules and maximize audience engagement.
Marketing and Communications Manager
Creatrix Abu Dhabi
09.2020 - 12.2020
- Develop and execute strategic marketing campaigns for the KANKAN brand, including defining objectives, target audiences, messaging, and channels
- Drive brand awareness and engagement through innovative marketing initiatives, resulting in increased brand visibility and positive consumer perception
- Create compelling and tailored content for marketing materials, ensuring consistent brand messaging and a strong online presence
- Oversee media campaigns, optimizing ad spend and ROI, while successfully engaging the target audience and boosting brand recognition
- Plan, coordinate, and execute booths and events for POD Got Talent, ensuring seamless logistics, effective participant engagement, and memorable experiences
- Successfully deliver Continuing Medical Education (CME) events, managing all aspects from conceptualization to execution, including speaker coordination, attendee registration, and content delivery
- Demonstrated success in delivering marketing campaigns and events, with quantifiable results, including increased brand revenue, heightened engagement, and positive feedback
- Efficiently manage budgets for marketing campaigns and events, optimizing resources and achieving cost-effectiveness.
- Increased brand awareness by developing and executing strategic marketing campaigns.
Social Media Coordinator
Road and Tarnsport Authority
09.2019 - 09.2020
- Led the development of user-friendly applications aimed at improving the customer experience
- Designed and delivered training for new customer service agents, educating them on application use and best practices
- Provided ongoing support and resources to assist agents in addressing customer inquiries related to the applications
- Gathered feedback to enhance application usability and training materials, ensuring continuous improvement
- Ensured applications complied with regulations and managed updates when needed
- Monitored customer satisfaction metrics related to the applications and took actions to address concerns.
Education
Bachelor's of Arts - Theatre Studies Department - Acting and Directing
Alexandria University
Egypt 09.2016 - 06.2019
Skills
- Digital Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content Creation
- Content Marketing
- Market Research
- Campaign Management
- Brand Management
- Social Media Marketing
- Social Media Management
- Data Analysis
- CRM (Customer Relationship Management)
- Email Marketing
- Project Management
- Strategic Planning
- Customer Engagement
Languages
Arabic
English
Training
- Theatre Costume Design Course - Faculty of Arts Alexandria University
- Special Effects (FX) Makeup Course - Faculty of Arts Alexandria University
- Project Management Professionals - Google
- English Conversation Course - British Council Alexandria
Timeline
Social Media Engagement Specialist
American Hospital
11.2023 - Current
Media Executive
Metlife
01.2021 - 11.2023
Marketing and Communications Manager
Creatrix Abu Dhabi
09.2020 - 12.2020
Social Media Coordinator
Road and Tarnsport Authority
09.2019 - 09.2020
Bachelor's of Arts - Theatre Studies Department - Acting and Directing
Alexandria University
09.2016 - 06.2019
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