AYA QASSAB
Sharjah,UAE
Summary
Results-oriented leader with rich career history in product marketing. Proven ability to direct explosive sales growth, successful new product launches and innovative client acquisition strategies. Experienced in overseeing small teams to secure impressive customer-focused metrics. Goal-oriented individual seeking to gain work experience and apply leadership skills. Possesses strong objective to serve customers, renew contracts and preserve trusting relationships. Flexible to work in fast-paced environments.
Overview
8
8
years of professional experience
Work history
Marketing Manager
MAGNETIC PRO TRADING LLC
Sharjah, UAE
2022.01 - Current
- Analysed customer data and campaign performance to drive improvements.
- Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
- Developed targeted Facebook and Google Ads campaigns.
- Launched new products and expanded into new markets with exceptional project planning.
- Developed impactful brand and style guides.
- Led client meetings to scope project goals, reporting and deliverables.
- Leveraged industry trends to identify growth opportunities.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
- Delivered sales pitches and presentations to high-profile clients.
Social Media Manager
AQUA PRO TECH
Damascus, SYRIA
2021.01 - Current
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Produced photo and video content with excellent editing skills.
- Led adoption of new social media channels to expand audience reach.
- Oversaw overhaul of content strategy, incorporating findings from new data.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Facilitated social media communities by developing productive discussions.
- Increased sales using Facebook and Instagram Shop functions.
- Performed regular research to stay abreast of emerging social trends, retaining position as industry leaders.
Relationship manager
Azizi Developments
Dubai, UAE
2023.01 - 2023.12
- Converted leads with consultative sales approach.
- Proactively contacted clients to secure contract renewals.
- Anticipated clients' existing and future needs, implementing solutions to meet requirements.
- Developed pipeline of prospective clients.
- Conducted in-depth client visits and periodic business reviews.
- Scrutinised clients' business records, finding opportunities to improve performance.
- Generated new leads through online research and cold calling.
- Negotiated mutually beneficial contracts and agreements.
Sales Manager
AQUA PRO TECH
Damascus, SYRIA
2020.03 - 2022.01
- Collected customer and market feedback and reported information to company leadership.
- Initiated and elevated new business opportunities by implementing effective networking strategies.
- Analysed sales to identify top-performing products.
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Mentored and trained staff to drive productive goal setting and field sales objectives achievement.
- Generated company growth through market expansion and sales.
- Presented data and reports to inform executive decision-making.
- Determined merchandise price schedules and discount rates.
FOUNDER and CEO
EVE
Damascus, SYRIA
2016.01 - 2020.12
- Streamlined critical operations to maximise efficiency and Return On Investment (ROI).
- Drove product and business development to achieve consistent growth.
- Assembled strong workforce to execute company vision.
- Created and implemented overall business strategy to facilitate all managerial decision-making.
- Built rapport and engaged with staff at multiple levels to facilitate effective communication.
- Improved cross-departmental collaboration between management staff by revamping structured communication plans.
- Interpreted underlying risks, business needs, client requirements and cost structures to increase forecasting accuracy.
- Directed staffing requirements, managed priorities and coordinated workflows to uphold productivity objectives.
Education
Bachelor of Arts - ART
Damascus university
SYRIASkills
- Style guide development
- Digital strategy development
- Proposition development
- Brand-building strategies
- Programme marketing
- Brand standards creation
- Business case development
- Special events planning
- Microsoft Office
Languages
Arabic
Native
English
Intermediate
Timeline
Relationship manager
Azizi Developments
2023.01 - 2023.12
Marketing Manager
MAGNETIC PRO TRADING LLC
2022.01 - Current
Social Media Manager
AQUA PRO TECH
2021.01 - Current
Sales Manager
AQUA PRO TECH
2020.03 - 2022.01
FOUNDER and CEO
EVE
2016.01 - 2020.12
Bachelor of Arts - ART
Damascus university