AYAH ABDUL RAHEEM
Dubai,United Arab Emirates
Summary
Committed professional with extensive expertise in customer service excellence and effective communication, enhanced by proven sales and marketing proficiency.
Overview
14
14
years of professional experience
Work history
Admissions coordinator
GEMS World Academy
Dubai
2025.10 - 2026.02
- Coordinated end-to-end admissions processes as primary contact for prospective families.
- Managed applications, documentation, and interview scheduling to ensure efficiency.
- Liaised with academic, leadership, and finance teams to facilitate enrollment decisions.
- Maintained accurate admissions records and student data in school management systems.
- Supported school tours, open days, and recruitment events to enhance visibility and drive enrolment.
Personal Assistant/Administration
CPECC
Dubai
2025.02 - 2025.10
- Managed correspondence via phone, email, and letters to ensure professional communication.
- Organized calendar for Head of Sales, efficiently scheduling appointments and meetings.
- Coordinated travel logistics, handling flight bookings and hotel reservations for domestic and international trips.
- Executed conferences, workshops, and seminars in alignment with company objectives.
- Recorded meeting minutes accurately and distributed them for effective follow-up actions.
- Liaised with external vendors to maintain updated contact lists for operational efficiency.
- Prepared detailed reports and presentations to enhance financial management processes.
- Prioritized tasks effectively in fast-paced environments, improving overall productivity.
Duty Manager- Front Office
The Ritz London
2024.02 - 2025.02
- Managed Front Office operations, ensuring adherence to product and service quality standards.
- Supervised front office functions to deliver prompt, professional service to all guests.
- Oversaw guest arrival and departure processes, prioritizing VIP and loyalty program members.
- Conducted departmental meetings to maintain high service levels and evaluate performance.
- Maintained high standards for appearance and conduct within Front Office team.
- Ensured daily accuracy of room inventory while managing guest upgrades and special requests.
- Executed system recovery procedures and interpreted front office reports effectively.
- Fostered a culture of service excellence within Front Office team.
Receptionist/Administrator
Equinox UK Ltd
2022.01 - 2023.12
- Managed front desk operations, greeting guests and visitors with professionalism.
- Scheduled appointments and meetings to ensure seamless coordination across teams.
- Answered phone calls and emails, directing inquiries to appropriate departments.
- Maintained organized filing systems and implemented efficient office procedures.
- Collaborated with team members to streamline office operations and improve efficiency.
- Provided administrative support to senior management through document preparation and data entry.
- Assisted in coordinating office events with vendors and project teams, enhancing engagement.
Marketing Executive
Lyca
2018.01 - 2021.12
- Spearheaded comprehensive marketing campaigns to boost brand visibility and drive customer engagement.
- Executed in-depth market research to identify industry opportunities and guide strategic decisions.
- Facilitated cross-functional team collaboration to implement impactful marketing strategies.
- Maximised outreach by implementing marketing strategies to grow customer base.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Executed successful marketing events, open houses and display shows for products.
- Coordinated with sales teams to create promotional materials and sales collateral tailored to target audiences.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Managed social media platforms, enhancing online presence and engaging with a diverse customer base.
- Used Facebook, Instagram and YouTube to promote products and events.
Membership Sales Advisor
LA Fitness Gym
2015.01 - 2017.12
- Guided clients in selecting membership plans tailored to fitness goals.
- Delivered outstanding customer service, elevating client satisfaction and retention rates.
- Exceeded sales targets through proactive client engagement and persuasive communication skills.
- Conducted thorough tours of gym facilities, highlighting amenities and services.
- Utilized expertise in gym programs and promotions to maximize membership sales.
Front of House Receptionist
Reebok Sports Club
2012.01 - 2014.12
- Coordinated front desk operations for seamless reception area functionality.
- Ensured warm welcomes for members and guests, fostering positive first impressions.
- Swiftly managed phone inquiries and scheduled appointments to enhance client satisfaction.
- Resolved client inquiries efficiently, delivering exceptional customer support.
Skills
- Customer service excellence
- Communication and interpersonal skills
- Sales and marketing expertise
- Reception and front desk management
- Service orientation
- Time management and organization
- Team collaboration
- Event coordination
- Data management
- School management systems
- Client engagement
- Hospitable and friendly
- Customer Service
- Communication
References
References available upon request.
Languages
English, Urdu/Hindi
Languages
English
Urdu
Timeline
Admissions coordinator
GEMS World Academy
2025.10 - 2026.02
Personal Assistant/Administration
CPECC
2025.02 - 2025.10
Duty Manager- Front Office
The Ritz London
2024.02 - 2025.02
Receptionist/Administrator
Equinox UK Ltd
2022.01 - 2023.12
Marketing Executive
Lyca
2018.01 - 2021.12
Membership Sales Advisor
LA Fitness Gym
2015.01 - 2017.12
Front of House Receptionist
Reebok Sports Club
2012.01 - 2014.12