Ayah Al Barguthi
UAE National (with family book)
Summary
Results-driven Marketing and Business Management professional with experience supporting organizational growth through strategic planning, campaign execution, market analysis, and cross-functional coordination. Skilled in translating business objectives into actionable marketing initiatives, optimizing processes, and supporting leadership with data-informed decision-making. Brings a structured, compliance-aware approach to management while contributing to brand positioning, customer acquisition, and sustainable performance across competitive markets.
Overview
8
8
years of professional experience
Work history
Marketing operations manager
Al Rostamani Group
Dubai, UAE
2026.04 - Current
- Led marketing operations, governance, and project management across multiple business units.
- Managed budgets, vendor relationships, procurement processes, and compliance requirements.
- Coordinated cross-functional stakeholders to deliver campaigns, events, and strategic initiatives.
- Developed SOPs, reporting frameworks, and audit-ready documentation to support operational excellence.
Boutique Client Coordinator
Cartier
Dubai
2024.09 - 2024.12
- Executed brand-aligned marketing and client engagement initiatives to support customer acquisition and boutique performance
- Coordinated marketing activations, client events, and experiential campaigns in line with global brand guidelines
- Supported campaign planning through audience segmentation, outreach strategy, and performance tracking
- Managed campaign communications, invitations, and post-activation follow-ups to improve engagement
- Collaborated cross-functionally to ensure seamless campaign execution.
Marketing operations and CRM executive
Christian Dior
Dubai
2022.12 - 2024.08
- Supported marketing strategy execution through campaign coordination, client targeting, and operational planning.
- Contributed to brand marketing initiatives, product launches, pop-ups, and in-house events from planning to execution.
- Analyzed customer and market data to support marketing decision-making and campaign optimization.
- Coordinated outbound campaigns and managed large-scale client communication initiatives (3,000+ interactions).
- Tracked campaign KPIs, prepared performance reports, and supported management with insights and recommendations.
- Ensured marketing activities aligned with internal controls, compliance standards, and brand governance.
Business development executive
I-Cell Telecom LLC
Dubai
2020.05 - 2022.11
- Increased customer acquisition and retention through targeted digital and social media marketing initiatives
- Executed marketing campaigns with international distributors (Huawei, Lenovo, Oscal, etc.)
- Increased customer acquisition and retention through digital and social media marketing initiatives
- Conducted market and competitor analysis to support commercial strategy
- Negotiated pricing, sales terms, and service agreements to improve profitability.
Compliance Officer
Ajman Bank
Ajman
2018.02 - 2021.02
- Ensured regulatory alignment with AML, KYC, FATCA, CRS, and internal governance frameworks
- Supported risk management, internal controls, and compliance reporting processes
- Coordinated with regulatory bodies and internal stakeholders on compliance requirements
- Maintained strong governance standards while supporting operational efficiency
Education
Diploma of Higher Education - Marketing
CIM Qualification
DubaiBachelor of Business Administration - Marketing and Management
University of Sharjah
UAEMarketing core competencies
- Marketing Strategy, Planning & Execution
- Integrated Campaign & Brand Management
- Market & Consumer Insights
- Digital & Social Media Marketing
- Customer Acquisition, Retention & Engagement
- Marketing Performance, KPIs & Resource Coordination
Accomplishments
- Central bank circulars and court orders (Abudhabi Central Bank)
- Internal control and compliance (In-house training)
- How to Use Dubai Government Portal.
- Cash Flow Management(E-SYSTEM)
- Islamic banking (EIBFS).
References
References available upon request.
Timeline
Marketing operations manager
Al Rostamani Group
2026.04 - Current
Boutique Client Coordinator
Cartier
2024.09 - 2024.12
Marketing operations and CRM executive
Christian Dior
2022.12 - 2024.08
Business development executive
I-Cell Telecom LLC
2020.05 - 2022.11
Compliance Officer
Ajman Bank
2018.02 - 2021.02
Diploma of Higher Education - Marketing
CIM Qualification
Bachelor of Business Administration - Marketing and Management
University of Sharjah