Ayesha Nayab Zia
Al Dhaid
Summary
Digital Marketing Specialist with experience in managing and optimizing end-to-end digital campaigns. Proficient in SEO, SEM, social media marketing, email marketing, content creation, and performance analytics. Skilled in using key digital marketing tools including Google Analytics, Meta Ads Manager, SEMrush, Mailchimp, and WordPress to enhance online presence, increase traffic, and drive conversions. Demonstrates strong analytical skills with a focus on data-driven strategies and ROI improvement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
BIZAURAS LLC
01.2024 - 01.2025
- Developed multi-channel digital strategies across paid (PPC) and organic platforms.
- Created, monitored, and optimized Google Ads and Facebook Ads campaigns to boost engagement and ROI.
- Executed keyword analysis and SEO audits using SEMrush.
- Designed content calendars and scheduled posts via Meta Business Suite.
- Analyzed web traffic and campaign performance using Google Analytics.
- Presented monthly performance reports, adjusting strategy based on metrics.
Administrative Assistant & Content Manager
ALLIED SCHOOL
01.2022 - 01.2024
- Created digital content for newsletters, social media, and internal platforms.
- Designed marketing materials using Canva for school-wide announcements.
- Coordinated email campaigns and managed digital records.
- Supported growth of the school’s digital presence across Facebook and Instagram.
Research & Marketing Intern
OIL & GAS DEVELOPMENT COMPANY LTD (OGDCL)
01.2021 - 01.2022
- Assisted in digital report design and formatting.
- Helped with website content updates and basic SEO optimization.
- Supported marketing data analysis and internal presentation creation.
- 4 Weeks
Digital Marketing & Administrative Support Specialist
FREELANCER
01.2017 - 01.2022
- Delivered digital marketing solutions including social media strategy, blog content creation, and SEO for global clients.
- Ran Facebook and Instagram ad campaigns, performing A/B testing for better CTR and conversions.
- Built and managed WordPress sites with UI/UX enhancements.
- Used tools like Google Analytics, Mailchimp, and Canva to track engagement and performance.
- Provided virtual assistance, including email handling, data entry, and customer communication.
Education
Bachelor - Earth Sciences
Bahria University
01.2022
FSc - Pre-Medical
Steps College
01.2017
Matric - Science
Divisional Public School
01.2015
Skills
- Digital Marketing Strategy & Execution
- Search Engine Optimization (SEO) – On-page & Off-page
- Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn
- Pay-Per-Click Advertising (PPC) – Google Ads, Meta Ads
- Email Marketing & Campaign Automation
- Website Management – WordPress, Blogger
- Marketing Analytics & Reporting
- Content Creation, Copywriting & Graphic Design
- A/B Testing & Conversion Rate Optimization (CRO)
- CRM, Lead Generation & Customer Retention
Certification
- Certified Adstera Blogger
- Rector’s Honor List – Bahria University
LANGUAGES
English - Fluent
Urdu - Fluent
Timeline
Digital Marketing Executive
BIZAURAS LLC
01.2024 - 01.2025
Administrative Assistant & Content Manager
ALLIED SCHOOL
01.2022 - 01.2024
Research & Marketing Intern
OIL & GAS DEVELOPMENT COMPANY LTD (OGDCL)
01.2021 - 01.2022
Digital Marketing & Administrative Support Specialist
FREELANCER
01.2017 - 01.2022
FSc - Pre-Medical
Steps College
Matric - Science
Divisional Public School
Bachelor - Earth Sciences
Bahria University
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