Ayman Noureldin

Led the Consumer Product function for a salary-led financial platform serving workers across Egypt.

• Built the Consumer Product function from scratch. Defined an "own the salary moment" strategy that makes payday the anchor for earned wage access, payments, transfers, savings and card services, with roadmap priorities tied to retention, ARPU and revenue growth.
• Launched the consumer app from zero under tight regulatory constraints, designing compliant product paths that delivered core value without full licensing coverage. Scaled it to 70K+ downloads, 40K+ active users and 1.5M+ sessions since January 2026, and lifted EarlyPay funnel conversion from 83.7% through data-driven funnel optimization.
• Designed the savings product line from zero. Goal-based savings is funded automatically on payday. A workplace savings circle adapts the traditional Egyptian gameiya with a no-credit-risk payout model. Both were built within agent-banking license constraints.
• Led product design for a card-scheme migration of 360K cardholders. Used card and financial state machines as the single source of truth to align Engineering, Operations, Compliance, Finance, Marketing and banking partners. Sequenced bill payments, transfers and savings launches against infrastructure and regulatory readiness.
• Led, coached and developed a team of Product Managers, building product judgment, end-to-end ownership and accountability for customer and business outcomes.

• Leading five squads and mentoring 4 PMs, enhancing their skills in stakeholder management, product discovery, and pricing strategy while encouraging innovation within their scopes.
• Fostered cross-tribe collaboration by initiating biweekly cadences, improving alignment between Growth, Shopping, and Martech tribes.
• Overhauled team structure and OKR processes, transitioning the space from reactive to proactive domain, improving delivery efficiency and stakeholder satisfaction.
• Implemented strategic adjustments to ad pricing, inventory and incentive products, resulting in a significant increase in the top and bottom lines revenue.
• Defining multiple-product strategies that are taking affect in future of talabat growth.
• Developed frameworks for sales enablement, including product training and educational materials, to empower regional sales teams in pitching new offerings effectively.
• Launching a dedicated real-estate for deal discovery journey in the apps, positioning talabat as the most affordable food platform in the region.

• Led the creation and launch of multiple global services, adopted across all DH entities, generating €xxM NCR.
  Developed a globally scalable pricing strategy for CLT, leveraging local market insights to create a fair yet impactful pricing structure adopted across regions.
  Established Delivery Hero’s first global ad targeting services, including Keyword Recommendations, which achieved €xxxK in initial revenues and a 24% CVR, transforming regional products into scalable global solutions.
  Developed comprehensive pricing models and frameworks, integrating market-specific dynamics to optimize vendor ROI and Delivery Hero’s revenue.
  Guided regional commercial teams through go-to-market strategies, including sales enablement training, pricing workshops, and vendor education programs.
  Built strong cross-entity relationships, facilitating collaboration between engineering, analytics, and local market teams across MENA, LATAM, and APAC.

• Led revenue transformation for talabat and Develiery Hero by establishing the AdEx scope and tripling Ads & monetization revenue from €X.XM to €XXM/month, contributing €3x in NCR with a YoY continuous growth.
• Successfully managed dual teams, aligning cross-tribe dependencies for scalable domains in "Ad Offerings" and "Ad Experience."
• Positioned Talabat as the innovation hub for Delivery Hero’s Ad experience, leading global projects such as keyword ads and establishing best practices that were followed by other entities.