AYSHA MOHAMED ALTHEHLI

• Provide consulting services in social media strategy, digital marketing, and brand positioning for businesses and creators.

• Lead my personal brand "Aysha Goes Viral", creating educational content on digital marketing, AI tools, and online growth.

• Help small businesses and creators build strong digital foundations, content plans, and growth strategies.

• Deliver workshops, training sessions, and one-on-one consulting in marketing and content creation.

• Produce short-form content that empowers UAE-based entrepreneurs, creators, and mothers with practical digital skills.

• Led the digital media transformation of Abu Dhabi Digital Authority (ADDA) into the Department of Government Enablement (DGE), building the new digital identity, strategy, and unified online presence for the entity.

• Directed the full digital ecosystem for DGE, TAMM, and Mawaheb — including strategy, content direction, campaigns, websites, intranet, photography, videography, and creative oversight.

• Spearheaded the unification of all Abu Dhabi Government social media accounts post-merger, working directly with Meta, LinkedIn, and X to execute a seamless consolidation across platforms.

• Led the Media operations for the Abu Dhabi Government Pavilion at GITEX, driving high-impact coverage, visibility, and digital storytelling for one of the UAE’s largest government showcases.

• Built and managed advanced analytics frameworks, converting data into strategic insights used for leadership reporting and performance optimization.

• Contributed to elevating the TAMM user experience as part of the TAMM Customer Experience Committee, ensuring a smoother, more accessible journey for all users.

• Develop a social media strategy for all social media platforms.
• Analyzed and reported on the results of online marketing campaigns and social media.
• Increased customer engagement, growth and reach through social media.
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
• Maintained expert-level skills in digital platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube platforms.
• Used Sprinklr to track consumer engagement and draw conclusions about user data.
• Discussed SEO needs and optimized strategies for short and long-term campaigns.
• Monitored online presence of entity's brand to engage with users and strengthen customer relationships.
• Developed social media calendar, which included scheduling social media posts, marketing campaigns and website updates.
• Utilized SEO best practices to increase social media program's visibility and organic growth.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Tracked and analyzed social media and online marketing initiatives.
• Obtained, attributed, and wrote compelling captions and other text for photos, videos, and other graphics for both print and online use.

I was appointed to the Abu Dhabi Youth Council, a prestigious national platform formed by the Executive Council of Abu Dhabi in partnership with the Ministry of Culture and Youth. In this role, I played a direct part in advancing the emirate’s youth strategy, contributing to high-impact initiatives aligned with Abu Dhabi’s leadership vision. The appointment was personally conferred by the Minister and carried the distinguished endorsement of His Highness.

• Designing and editing of assets across social media.
• Social media strategy development - best practices, reporting, KPIs.
• Create marketing and social media campaigns, including budget planning, content ideation, and implementation schedules.
• Maintain relationship with partner platforms, such as Facebook, Snapchat, Twitter, LinkedIn, etc.
• Ensures brand consistency in marketing and social media messages by working with various company departments.
• Reports progress to senior marketing management.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms.
• Creates editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Passionate about quickly evolving digital/social media environment with a strong POV to share with clients and colleagues.

• A two years program in Etihad Airways, where we've been trained to manage projects and engage with other departments in Etihad, to be ready after the program for the business and know what each department in the whole company do.
• Working under Marketing Team - Social Media Department.
• Worked with Corporate Security in the AUH Airport.

• Maintained excellent awareness of new technologies, to offer innovative solutions in line with strategic business needs.
• Collaborated closely with upper management to drive strategy through development and implementation of new processes.
• Worked in office lab environment to test, debug and operate developed systems.
• Prepared and delivered formal presentations of project work to respective departments.
• Helped department set up equipment for meetings, events and operations.
• Configured hardware, devices and software to set up work stations for employees.

• Exclusive program for select university students to be matched with Boeing executive for mentoring, leadership development and insight into professional environment of multi-national companies.