Azam Hosseini
Dubai,UAE
Summary
Results-driven professional with expertise in implementing HubSpot CRM, designing Klaviyo e-commerce flows, and executing campaigns through Marketo and Mailchimp. Proficient in web and campaign analytics, including Google Analytics 4, with a strong background in business intelligence dashboard development and advanced Excel data analysis. Skilled in SQL database querying, customer data platform management, and API integration, complemented by knowledge of HTML/CSS email development and compliance with email regulations. Experienced in agile project management tools and adept at documentation and workflow management to ensure seamless project execution. Committed to leveraging technical expertise to optimize marketing strategies and drive measurable business outcomes.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Open to Work (Relocated to Dubai)
SELF
Dubai, UAE
07.2025 - Current
Marketing & Business Development Manager
Pen Students Inc
Vancouver, Canada
01.2022 - 06.2025
- Managed key accounts to retain valued clients.
- Facilitated training programs, boosting team performance.
- Optimized website content, enhancing digital presence.
- Coordinated with sales department for product promotion.
- Implemented promotional campaigns, leading to increased sales.
- Formulated budget plans, ensuring cost-effectiveness.
- Liaised with PR agencies for media coverage.
- Explored potential partnerships, establishing profitable alliances.
- Steered project management to meet deadlines.
- Collaborated with design team on branding materials.
- Led team meetings for improved internal communication.
- Conducted market research for informed decision making.
- Championed email marketing campaigns for lead generation.
- Improved customer relationships by implementing CRM software.
- Identified new business opportunities, resulting in company growth.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Implemented data-driven decision-making processes to optimise marketing outcomes.
Email Marketing Specialist
Apollo Insurance
Vancouver, Canada
08.2021 - 02.2022
- Automated Journey Architecture: Designed and implemented multi-channel nurture streams in HubSpot and Salesforce Marketing Cloud, creating 12+ automated workflows that increased marketing-qualified leads by 32% quarter-over-quarter.
- Segmentation & Personalization Strategy: Developed sophisticated segmentation rules based on customer behavior, demographics, and engagement history, resulting in 25% higher click-through rates on targeted campaigns.
- Performance Optimization: Conducted systematic A/B testing on email components (subject lines, CTAs, content layout), achieving a 38% increase in open rates and 22% improvement in conversion rates.
- CRM Analytics & Reporting: Built comprehensive dashboards to track customer journey metrics, providing actionable insights that reduced sales cycle length by 15% through better lead scoring and prioritization.
- Lifecycle Management: Created post-purchase and renewal communication sequences that improved customer retention by 12% during the policy renewal period.
CRM & Email Marketing Specialist
Best Buy Canada
Vancouver, Canada
12.2019 - 06.2021
- End-to-End Campaign Management: Orchestrated 50+ monthly email campaigns across promotional, transactional, and lifecycle categories, directly contributing to $2.3M+ in attributable annual revenue.
- Customer Segmentation Framework: Built and maintained a dynamic segmentation model serving 8+ customer personas, enabling personalized product recommendations that boosted average order value by 19%.
- Template Optimization & Development: Engineered responsive HTML email templates that improved mobile open rates by 41% and reduced design-to-deployment time by 30%.
- Testing & Optimization Program: Established a continuous A/B testing framework, running 15+ concurrent tests monthly that yielded an average 27% improvement in engagement metrics.
- Cross-Functional Collaboration: Led weekly syncs with Sales, Product, and UX teams to align email content with inventory, promotions, and customer feedback, improving campaign relevance scores by 35%.
- List Health & Compliance: Maintained database hygiene practices that kept deliverability rates above 98% while ensuring full compliance with CASL and GDPR regulations.
Marketing Manager (CRM Lead)
Pen Students Inc
Tehran, Iran
01.2010 - 02.2018
- CRM Platform Implementation & Data Strategy:
Spearheaded the end-to-end migration from manual email processes and legacy tools to HubSpot CRM, consolidating 4+ disparate data sources into a single customer view. This initiative reduced data silos by 80%, established the company’s first unified contact database of 15,000+ records, and enabled segmentation and tracking previously unavailable. Served as the product owner throughout the vendor selection, implementation, and integration process. - Lifecycle Marketing Program Architecture:
Designed and launched the organization’s first strategic customer lifecycle framework, mapping journeys across Acquisition, Onboarding, Education, and Retention. Built automated workflows including:
A 7-email welcome series that improved new customer activation by 60%.
A behavior-triggered education stream that increased product adoption metrics by 40%.
A win-back/reactivation series that recovered 12% of lapsed customers quarterly.
Overall, these programs increased total customer engagement (measured by email opens and platform logins) by 45% within the first year. - Team Leadership, Training & Process Scaling:
Built and mentored a team of 3 marketing executives into a dedicated CRM function. Developed and delivered a comprehensive training curriculum covering CRM strategy, HubSpot platform mastery, segmentation logic, A/B testing, and KPI reporting. Established standardized workflows for campaign planning, execution, and analysis, which reduced campaign launch time by 35% and improved cross-departmental alignment with Sales and Admissions teams. - Performance Measurement & Optimization:
Instituted the company’s first marketing reporting dashboard within HubSpot, tracking KPIs such as customer lifetime value (LTV), campaign ROI, and engagement rates. Used these insights to conduct quarterly business reviews, informing strategic shifts that contributed to a 22% increase in marketing-attributed revenue over two years.
Education
Executive MBA - Business and Marketing
University Canada West
Vancouver 01.2019 - 07.2020
MASTER - English Literature
University of Pune
Pune, INDIA 09.2005 - 06.2007
Skills
- HubSpot CRM implementation
- Klaviyo e-commerce flows
- Campaign execution with Marketo
- Rapid deployment via Mailchimp
- Web and campaign analytics
- Google Analytics 4 proficiency
- Business intelligence dashboard development
- Advanced Excel data analysis
- SQL for database querying
- Customer data platform experience
- Agile project management tools
- Documentation and workflow management
- HTML/CSS email development skills
- API integration knowledge
- Compliance with email regulations
Languages
English
Proficient (C2)
Persian
Proficient (C2)
Arabic
Intermediate
Certification
- The University of British Columbia Issued Apr 2021-Data Visualization and Storytelling Workshop
- LinkedIN Nov 2020 Advanced Google Analytics
- LinkedIn Nov 2020 HTML Essential Training
- LinkedIn Nov 2020 Project Management Foundations
- LinkedIn Nov 2020 Salesforce for Marketers
- LinkedIn Oct 2020 Online Marketing Foundations
- Google Jun 2020 Credential ID 52611841 Google ad search Certification
- Google May 2020 Credential ID 50192956 Google Shopping ads Certification
Timeline
Open to Work (Relocated to Dubai)
SELF
07.2025 - Current
Marketing & Business Development Manager
Pen Students Inc
01.2022 - 06.2025
Email Marketing Specialist
Apollo Insurance
08.2021 - 02.2022
CRM & Email Marketing Specialist
Best Buy Canada
12.2019 - 06.2021
Executive MBA - Business and Marketing
University Canada West
01.2019 - 07.2020
Marketing Manager (CRM Lead)
Pen Students Inc
01.2010 - 02.2018
MASTER - English Literature
University of Pune
09.2005 - 06.2007