Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Azan Ahmed

Azan Ahmed

Marketing Manager
Dubai

Summary

Confident Marketing Project Manager ready to lead development teams through challenging pre-release project lifecycles via expansive technical skills and deft interpersonal supervision. With more than 7 years of extensive experience in marketing within the South Asia and UAE markets, Certified in Google AdWords With a customer-oriented mindset, I have the ability to prepare and implement innovative digital marketing strategies to optimize ROI by increasing customer acquisition at reduced costs. I have valuable skills in planning and executing marketing campaigns, social media management, brand management, and event management in challenging business environments. I am looking to leverage my experience in a similar or more challenging role in branding, advertising, and marketing solutions. Practiced at maintaining development momentum while remaining laser-focused on prescribed business goals

Overview

7
7
years of professional experience

Work History

Digital Project Manager

Odla
2 2023 - Current
  • Successfully strategized and executed 30+ performance marketing campaigns for 10+ clients on platforms like Facebook, Instagram, Google, YouTube, and LinkedIn.
  • Led the development and execution of comprehensive digital strategies for clients in Australia, New Zealand, the UK, Germany, and the US, prioritizing Direct-to-Consumer (DTC) approaches.
  • Managed end-to-end digital projects for e-commerce brands, driving revenue growth through effective ad campaigns, achieving sales worth $800K at a ROAS of 3.5.
  • Experience s leading a team of performance marketing and execute media plans
  • Spearheaded client communications, providing regular updates and addressing unique requirements to foster long-term partnerships and satisfaction.
  • Executed CRM user journeys, enhancing customer engagement and gathering strategic insights to support DTC and e-commerce growth.and growing this revenue channel to contribute $300k
  • Facilitated lead generation through performance and affiliate marketing channels, successfully increasing client revenue. Analyzed and optimized marketing campaigns, using data-driven insights to improve efficiency and effectiveness.

Digital Media Coordinator /Key Account Manager

Broomstick Creative
11.2021 - 01.2023
  • Coordinated with graphic designers and copywriters to produce visually engaging and persuasive content for various digital channels.
  • Enhanced brand awareness by developing and executing strategic digital marketing campaigns.
  • Managed influencer partnerships effectively for mutually beneficial outcomes by negotiating contracts and overseeing content creation guidelines adherence.
  • Developed comprehensive social media listening strategy that enabled timely response to customer queries, comments, and reviews, resulting in improved brand reputation.
  • Executed website and performance marketing projects across various industries including FMCG, luxury appliances, healthcare, and sports. Created and executed website projects worth 100K AED, driving significant business growth.
  • Spearheaded comprehensive digital initiatives encompassing website development, mobile applications, creative direction, and performance marketing.
  • Orchestrated end-to-end digital campaigns, consistently refining processes for enhanced efficiency and effectiveness.
  • Maintained meticulous oversight of project budgets, proactively communicating key financial shifts and implications to stakeholders. Championed robust analytical insights, presenting data-driven reports to substantiate campaign successes.
  • Cultivated lasting client relationships, ensuring seamless onboarding experiences and adherence to Service Level Agreements (SLAs) with clients like United Arab Bank, The Big 5, and Yas Clinic.
  • Won new business and developed current client relationships as part of the business pipeline, successfully delivering digital, social, and performance marketing projects worth 100K AED.
  • Successfully covered GITEX, one of the biggest tech events in the world, for social media channels, enhancing event visibility and engagement.

Marketing And Social Media Specialist

KGS DIAMOND
09.2018 - 10.2021
  • Spearheaded and executed advanced digital marketing strategies targeting South Asia, Middle East, and Southeast Asia, elevating customer experience.
  • Designed and implemented innovative campaigns,including Google and e-commerce ads,playing a significant role in Expo 2020 projects. Devised and managed a segmented editorial content strategy,boosting engagement and fostering cross-team content collaboration.
  • Increased and strengthened the digital presence of KGS Diamond across MENA, South Asia, and Southeast Asia, enhancing the brand guidelines and identity of KGS Group.
  • Built and sustained strong brand visibility on key social media platforms, achieving an average reach of 10k unique views monthly
  • .Presented a pivotal research report on South Asia's digital marketing at KGS Diamond headquarters in The Netherlands, driving strategic decision-making.
  • Participated in international exhibitions, including marmomac in Italy, showcasing KGS Diamond’s innovations. Collaborated with global marketing teams to launch new products, ensuring cohesive and impactful campaigns.
  • Played a key role in the initial launch and ideation process for the Ferronato brand, a line of luxury bags with privacy technology, targeting the European market, particularly Switzerland.
  • Drove strategic initiatives to enhance brand presence in international markets, contributing to the overall growth and success of KGS Diamond.

Deal Advisory, Mergers and Acquisitions - Analyst

KPMG INDIA
06.2017 - 08.2018
  • Conducted comprehensive market analysis and recommended feasible business models. Identified business synergies and advised on business restructuring.
  • Specialized in report writing, data summarization, and creation of financial schedules.
  • Key contributor to a $2 million government project, earning KPMG's quarterly excellence award.
  • Performed in-depth financial analysis to evaluate potential merger and acquisition targets, providing actionable insights to senior management. Developed detailed proposals and deal advisory documents, outlining strategic recommendations and financial projections for potential transactions.
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.
  • Conducted primary and secondary marketing research to support business development and deal origination efforts, identifying new market opportunities.
  • Analyzed industry trends and competitive landscapes to inform strategic decision-making and enhance the value proposition of proposed deals.

Business Administration Intern

SIEMENS TECHNOLOGY INDIA
12.2020 - 06.2021
  • Oversaw internal administration projects and provided support for project development, including testing for the One SRM management application
  • Executed manual verification and recording of both IT and Non-IT assets for internal auditing, ensuring accurate asset management
  • Conducted reporting for group companies, providing valuable insights and data to support decision-making processes
  • Learned and implemented SAP software, enhancing the efficiency and effectiveness of business operations
  • Suggested and evaluated new tools for marketing and administration, contributing to improved processes and productivity
  • Collaborated with cross-functional teams to streamline administrative tasks and support the successful completion of key projects.

Education

BBA - Business Management

St. Joseph's College of Commerce, Bangalore, India
04.2001 -

Pre University - Business And Economics

St. Joseph's PU College, Bangalore, India
04.2014

SSLC - Academics

St. Joseph's Indian High School, Bangalore, India
2012

Skills

Google Ads

Accomplishments

  • Increased KGS Diamond's digital presence across MENA, South Asia, and Southeast Asia.
  • Successfully led research for India's largest aviation deal in 2017 with KPMG India
  • Kudos Award winner - KPMG India, Q4 2017
  • Achieved notable project outcomes and client satisfaction.

Timeline

Digital Media Coordinator /Key Account Manager - Broomstick Creative
11.2021 - 01.2023
Business Administration Intern - SIEMENS TECHNOLOGY INDIA
12.2020 - 06.2021
Marketing And Social Media Specialist - KGS DIAMOND
09.2018 - 10.2021
Deal Advisory, Mergers and Acquisitions - Analyst - KPMG INDIA
06.2017 - 08.2018
St. Joseph's College of Commerce - BBA, Business Management
04.2001 -
Digital Project Manager - Odla
2 2023 - Current
St. Joseph's PU College - Pre University, Business And Economics
St. Joseph's Indian High School - SSLC, Academics

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Azan AhmedMarketing Manager