

I lead the Dubai-based team responsible for attracting foreign direct investment and promoting Western Australia’s key sectors across the Middle East. I am a collaborative leader that partners with coworkers to promote engaged, empowering work culture, ensuring my team is positioned to deliver in high-stakes environments. I have documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings, a capability that has directly contributed to increasing Western Australian client activity in the region by 140%.
With over a decade of experience in trade promotion and an MBA from Murdoch University Dubai, I bridge the gap between high-level diplomatic advocacy and commercial execution. My focus remains on driving measurable economic growth through strategic partnerships and executive management.
As a member of the Pre-Opening Team, collaborated with team members to enhance service delivery standards.
Travelling and Reading