Banibrata Biswas
Dubai,United Arab Emirates
Summary
Accomplished professional with expertise in strategic decision-making and brand-building strategies. Demonstrated proficiency in inventory management, category development, and procurement. Adept at commercial contract negotiation and relationship management, with a proven track record as a persuasive negotiator. Career goals include leveraging skills to drive business growth and enhance market presence.
Overview
12
12
years of professional experience
4025
4025
years of post-secondary education
1
1
Certification
Work history
Sr. Manager- E-Commerce Category
ASTER PHARMACY GROUP
Dubai, United Arab Emirates
04.2022 - 08.2025
- Leading Non-Pharma Category for Digital Vertical -responsible for 300Mn Dirhams P&L Annual.
- Managed thorough, robust Vendor contracts, ensuring compliant, low-risk business transactions, optimized Performance marketing spends.
- Managing team of supply, driving performance with motivational strategies to exceed sales targets, and guide them on timely basis
- Monitored market to capitalize on latest trends & proactively build/onboard new Brands and Categories.
- Developed Category plans for the Year & ensure Assortment for category is well aligned with Healthcare Norms.(Margin, Rebates, Credit Terms).
- Have grown category - YOY- 88% in revenue, with realized GP of 28%, Increasing intensity of offers support from Brands.
- Grown Online vertical from 40 Mn P&L to 100 Mn Aed 2022-2024, Optimizing spends on Performance Marketing, Improving catalogue diversity, controlling Inventory. Taking utmost care of Ageing inventory & stock replenishment.
Category Manager- Beauty & Personal Care
Multiplex Distribution LLC
Dubai, UAE
06.2020 - 03.2022
- Driving P&L -80 MN Dirhams Annual.
- Managing Categories - Beauty & Cosmetics, Hair Care across retail & Online chains in UAE.
- Build & nurtured productive client relationship, optimizing supply chain operations for smooth running transactions
- Local distribution working - Rebates, Back Margin, Margin%, Mark up, managing with Brands Vs Retail Chains for listing in various doors across the region.
Retail Merchandising Planner- Kids Toys & Fashion
Hamleys Toys from London
Dubai, UAE
05.2018 - 02.2020
- Company Overview: London Toys, Dubai, UAE
- Key Member of Hamleys UAE Team - for Enhancing Business from 100 Mn to 200Mn (FY 18-20)
- Responsible for complete Buying & Planning as per Brands Product Policy strategize with Brand Principal Team to set up standards and procedures across stores.
- Handling Local & International suppliers in respect of Categories in Toys, Brands Handled - Lego, Lolz, Poopsy, Frozen, PJ Mask, Nerf, Barbie.
- Assist in discussing, deciding and freezing category assortment for Financial year keeping in mind Intake & Realized Margin and Optimize GP% with minimize markdowns.
Retail Merchandiser Planner
Landmark Group
, UAE-INDIA
08.2013 - 04.2018
- Brand - MAX Concept Business Size : 4.2 Bn Dhs Annual.
- UAE- Handling 7 Territories in GCC & Levant countries, Central planning.
- UAE- Max Non Apparel Planning- Enhanced Business performance from 1.5 % Business contribution to 2.5 % of 4.2 BN AED (FY16-18) by increasing penetration in underdeveloped categories by focusing on basic lines across all departments.
- UAE-Departments Grown Non Apparels (Home, Accessories, Toys & Q Bays, Luggage).Overall contribution 9%
Education
Bachelor of Textile Technology -
Punjab Technical University
High School Diploma - undefined
Frank Anthony Public School
Master's - Fashion Technology
National Institute Of Fashion Technology
Skills
- Strategic decision-making
- Brand-building strategies
- Inventory management
- Target driven
- Category development
- Persuasive negotiator
- Category procurement
- Commercial contract negotiation
- Relationship management
Certification
Foundations Of Digital Marketing & Ecommerce, Google Certification
Languages
English
Fluent
Hindi
Fluent
Bengali
Fluent
German
Beginner
Accomplishments
- Aster - Game changer Award Rising star.
- Aster Operational Excellence Award.
- Aster Edge - Making leaders Certified.
Affiliations
- Cooking, Travelling, Swimming, Long Drive
Timeline
Sr. Manager- E-Commerce Category
ASTER PHARMACY GROUP
04.2022 - 08.2025
Category Manager- Beauty & Personal Care
Multiplex Distribution LLC
06.2020 - 03.2022
Retail Merchandising Planner- Kids Toys & Fashion
Hamleys Toys from London
05.2018 - 02.2020
Retail Merchandiser Planner
Landmark Group
08.2013 - 04.2018
High School Diploma - undefined
Frank Anthony Public School
Bachelor of Textile Technology -
Punjab Technical University
Master's - Fashion Technology
National Institute Of Fashion Technology
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