Bara'a Arafeh
Sales Lead
Riyadh
Summary
To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life. Motivated Sales professional with demonstrated success in merchandising and strategic development. Confident and persuasive with exemplary product knowledge. Recognized for advanced sales and merchandising skills. Driven Lead Sales Associate with proven success in leadership roles and extensive knowledge of Vascular and TAVI sales. Committed to exceeding goals, working closely with coworkers and closing sales quickly. Expertise in various sales tactics and negotiations. Driven Lead Sales Associate with proven success in leadership roles and extensive knowledge of sales. Committed to exceeding goals, working closely with coworkers and closing sales quickly. Expertise in various sales tactics and negotiations. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
16
16
years of professional experience
15
15
years of post-secondary education
5
5
Certifications
2
2
Language
Work History
Aortic Sales Lead I Structural Heart Academy
Medtronic
Riyadh
09.2023 - Current
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Trained, coached, and mentored new sales associates for maximum performance.
- Increased sales and customer satisfaction through personalized servicing.
- Reached out to prospective leads through cold calling, applying variety of established selling methods.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Training & Education Manager - APS & Africa
Medtronic
Riyadh
05.2021 - 09.2023
- Responsible for training and education initiatives in the
- MDT Events (Academia, MAX events, Roadshows…)
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Improved safety procedures to create safe working conditions for workers.
- Managed and motivated employees to be productive and engaged in work.
- Onboarded new employees with training and new hire documentation.
- Accomplished multiple tasks within established timeframes.
Territory Manager - Market Development
Medtronic
Riyadh
05.2018 - 05.2021
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Optimized email campaigns to increase open and click-through rates.
Sales Manager, APV, Medtronic (KSA)
W.L Gore & Associates Business
Riyadh
05.2016 - 05.2018
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Built relationships with customers and community to establish long-term business growth.
- Communicated product quality and market comparisons by creating sales presentations.
Team Leader, W.L Gore & Associates Business, King
Medtronic
Riyadh
01.2012 - 05.2016
- Responsible to execute all sales & marketing activities in assigned product portfolio within the territory and coaching team on how to perform professionally.
- To be decided within the team and will be the sole responsibility of Direct Manager.
- To achieve agreed upon division target and maintain optimal customer satisfaction within assigned area.
- To maintain healthy growth and profitability within assigned area.
- To develop team skills including product information, market information and sales skills in coordination with the product sales manager.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Mentored and guided employees to foster proper completion of assigned duties.
- To supervise strategic and marketing activities (Surveys, account/competitor profile, etc.) consistent with division plan.
- Built strong relationships with customers through positive attitude and attentive response.
- Greeted customers and helped with product questions, selections, and purchases.
- Developed professional relationships with customers to increase loyalty, retention and rapport.
Senior Product Specialist
Gulf Medical Co. Ltd.
Riyadh
01.2011 - 01.2012
- Continually expanded knowledge of [Product or Service] product line.
- Researched product's technical specifications and accurately communicated information.
- Created database of all equipment models and serial Numbers.
- Logged phone numbers and email addresses to contact customers for follow-ups.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key metrics and developed spreadsheets and data models.
- Researched and evaluated potential new markets and products.
- Established and managed relationships with external data providers and research vendors.
Product Specialist
Gulf Medical Co. Ltd.
Riyadh
01.2010 - 12.2011
- Supported the Strategic Marketing team with data and assisted in establishing a new strategy.
- Continually expanded knowledge of Vascular product line.
- Assisted with demonstrations for Vascular business to showcase functionality.
- Researched and identified solutions to technical problems.
- Diagnosed and troubleshot hardware, software and network issues.
- Configured hardware, devices, and software to set up work stations for employees.
- Installed and configured operating systems and applications.
- Maintained servers and systems to keep networks fully operational during peak periods.
- Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions.
- Researched product's technical specifications and accurately communicated information.
- Continually expanded knowledge of [Product or Service] product line.
Product Specialist
Gulf Medical Co. Ltd.
Riyadh
01.2008 - 12.2009
- Implemented sales plans, complied with the organization's mission, and delivered medical equipment.
- Continually expanded knowledge of Vascular product line.
- Researched product's technical specifications and accurately communicated information.
- Configured hardware, devices, and software to set up work stations for employees.
- Diagnosed and troubleshot hardware, software and network issues.
- Generated reports to track performance and analyze trends.
- Developed and implemented preventive maintenance procedures.
- Created user accounts and assigned permissions.
- Offered assistance in implementing and developing training programs.
- Continually expanded knowledge of [Product or Service] product line.
Education
Bachelor of Science - Business Management
Applied Science University
Amman Jordan 01.2002 - 08.2006
MBA - Master of Business
Northampton University
UK 01.2020 - 08.2021
Associate of Science - Medical Education
W.L Gore Clinical Certification
Dubai 01.2008 - 08.2013
Associate of Science - Aortic Medical Education
Medtromic Climical Certificationm
Thailand 01.2017 - 12.2019
Skills
undefined
Certification
Clinical Specialist, W.L Gore and Association Co. USA, 2008
Specialties And Areas Of Interest
An innovative position in the healthcare industry; a position utilizing abilities that was developed through experience and education, with the opportunity for professional growth.
Technologies And Tools
- Endovascular stenting
- A-F Dialysis
- Open & Bypass Surgery
- BTK & ATK reconstructions
- Cardiovascular Instrumentation and peripherals solutions
Personal Information
- Date of Birth: 02/26/1984
- Nationality: Syrian
References
References are available upon request
Timeline
Aortic Sales Lead I Structural Heart Academy
Medtronic
09.2023 - Current
Training & Education Manager - APS & Africa
Medtronic
05.2021 - 09.2023
MBA - Master of Business
Northampton University
01.2020 - 08.2021
Territory Manager - Market Development
Medtronic
05.2018 - 05.2021
Associate of Science - Aortic Medical Education
Medtromic Climical Certificationm
01.2017 - 12.2019
Sales Manager, APV, Medtronic (KSA)
W.L Gore & Associates Business
05.2016 - 05.2018
Team Leader, W.L Gore & Associates Business, King
Medtronic
01.2012 - 05.2016
Senior Product Specialist
Gulf Medical Co. Ltd.
01.2011 - 01.2012
Product Specialist
Gulf Medical Co. Ltd.
01.2010 - 12.2011
Associate of Science - Medical Education
W.L Gore Clinical Certification
01.2008 - 08.2013
Product Specialist
Gulf Medical Co. Ltd.
01.2008 - 12.2009
Bachelor of Science - Business Management
Applied Science University
01.2002 - 08.2006
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