BARAA NASRIEH
Abu Dhabi
Summary
Store Manager with extensive experience at RIVA ARMADA GROUP, recognized for operational excellence and superior customer service. Successfully implemented strategies that attracted over 1000 new customers, significantly boosting profitability. Skilled in visual merchandising and team leadership, consistently surpassing sales goals and enhancing customer satisfaction.
Overview
17
17
years of professional experience
Work History
Store Manager
RIVA ARMADA GROUP
Abu Dhabi
12.2022 - 04.2025
- Maximized sales and exceeded store budgets while reporting to area and operations managers.
- Enrolled over 1,000 customers into shop database through effective calls and emails.
- Elevated customer service standards by delivering luxury service experiences.
- Assisted brand manager with collection buying processes to optimize inventory.
- Developed team strategies to enhance customer engagement and drive product trials.
- Ensured team maintained professional communication with customers through regular follow-ups.
- Reduced store expenses significantly, resulting in increased profitability.
- Conducted monthly performance reviews for all team members, fostering accountability.
Store Manager
Drops & You-Perfume
Mecca
08.2016 - 05.2019
- Reported to OPS and GM.
Assistant Store Manager
Alshaya- Mothercare
Amman
02.2012 - 12.2015
- Reported To OPS & Area Mgr
Visual merchandiser
Alshaya- Mothercare
Amman
01.2008 - 01.2012
- Reported To Store Manager & VM Manager
Education
Higher National Diploma -
International School
amman01.2004
Skills
- Operations management
- Customer service excellence
- Leadership development
- Visual merchandising strategies
- Training facilitation
- Computer proficiency
- Employee motivation techniques
- Store operations oversight
Languages
- English
- Arabic
Personal Information
- Nationality: Jordanian
Timeline
Store Manager
RIVA ARMADA GROUP
12.2022 - 04.2025
Store Manager
Drops & You-Perfume
08.2016 - 05.2019
Assistant Store Manager
Alshaya- Mothercare
02.2012 - 12.2015
Visual merchandiser
Alshaya- Mothercare
01.2008 - 01.2012
Higher National Diploma -
International School
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