Summary
Overview
Work History
Education
Skills
Timeline
Generic

Baseer Hassan

Dubai

Summary

A globally seasoned commercial expert with a rich background in maritime, ports & zones, and logistics industries. Demonstrated international proficiency in both commercial and operational capacities. A dynamic and adept multitasker, showcasing a track record of successfully leading diverse teams in multiple locations and cultures. Possesses excellent communication skills, effectively engaging with individuals at all organizational levels. Proven capacity to analyze business challenges and offer strategic recommendations for improvement.

Overview

20
20
years of professional experience

Work History

Head of Business Intelligence

DP World
06.2018 - Current
  • Lead the implementation of rigorous commercial due diligence processes for new developments, ensuring a comprehensive assessment of potential business opportunities, risks, and financial implications.
  • Spearhead the development of comprehensive business plans, integrating market insights, strategic goals, and financial projections to drive sustainable growth and profitability.
  • Implement robust performance management systems to monitor and evaluate the effectiveness of business plans, ensuring alignment with organizational objectives and facilitating timely adjustments to optimize results.
  • Execute comprehensive market research and ongoing benchmarking activities to maintain product price and tariff competitiveness. Identify growth opportunities and collaborate with front-line teams to develop action plans aimed at optimizing business results.
  • Develop annual budgets and Key Performance Indicators (KPIs) for commercial functions, aligning them with market dynamics and organizational strategy.
  • Conduct various annual statistical and modeling exercises to assess factors such as demand, supply, prices, and economic contribution.
  • Deliver presentations to leadership in diverse forums, including local, national, and international settings.

Regional Business Performance Manager

A. P. Moller Maersk
07.2014 - 05.2018
  • Spearhead efforts to enhance business performanceacross West and Central Asian countries for the shipping line.
  • Analyze and optimize key performance indicators(KPIs) related to revenue generation, operational efficiency, and customer satisfaction.
  • Provide valuable insights and data-driven recommendations to support strategic decision-making at the regional and corporate levels.
  • Contribute to the development of business strategiesthat align with market trends, competitive landscapes, and organizational objectives.
  • Conduct in-depth financial analyses to assess the financial health of the shipping line's operations in the region.
  • Play a crucial role in forecasting commercial trends, revenue projections, and cost implications to ensure accurate budgeting and resource allocation.
  • Lead market research initiatives to identify opportunities, challenges, and potential areas for business growth in West and Central Asia.
  • Conduct regular competitor analyses to stay abreast of industry trends and maintain the competitiveness of the shipping line's services.
  • Collaborate with cross-functional teams to define and implement relevant performance metrics tailored to the unique dynamics of the West and Central Asian markets.
  • Foster strong relationships with key clients, partners, and stakeholders in the region to ensure customer satisfaction and retention.
  • Participate in negotiations with clients, suppliers, and service providers to secure favorable terms and agreements.
  • Lead and inspire a high-performing commercial team, fostering a collaborative and results-oriented work environment.
  • Collaborate with other departments such as operations, finance, and marketing to streamline processes and drive overall organizational success.
  • Prepare and deliver comprehensive performance reportsto senior management, highlighting achievements, challenges, and recommended improvements.

Sales Performance Manager

A.P. Moller Maersk
12.2010 - 06.2014
  • Compiled vital statistical information and market intelligence, delivering concise briefings on key customers and specific trading insights.
  • Conducted benchmarking of Business Unit performance against industry peers.
  • Prepared and presented sales and customer value driveranalyses for effective customer meetings.
  • Contributed to the development and implementation of the Sales and Commercial Strategy.
  • Established and executed a new Sales PerformanceTracking Strategy.
  • Championed the Key Account Program and CRM initiatives.
  • Provided crucial support to the sales frontline in daily Key Account Planning efforts.
  • Designed and delivered comprehensive presentationsupport for the commercial function.

Commercial Planning Manager

A.P.Moller Maersk
04.2007 - 11.2010

Assistant Manager Sales

A.P.Moller Maersk
10.2003 - 03.2007

Education

Bachelor's of Science - Computing

Oxford Brookes University
Oxford
09.1999

Skills

    Performance Management & Reporting

    Project Management and Modelling

    Commercial Due Diligence

    Business Planning

    Strategy

    Market Research

Timeline

Head of Business Intelligence

DP World
06.2018 - Current

Regional Business Performance Manager

A. P. Moller Maersk
07.2014 - 05.2018

Sales Performance Manager

A.P. Moller Maersk
12.2010 - 06.2014

Commercial Planning Manager

A.P.Moller Maersk
04.2007 - 11.2010

Assistant Manager Sales

A.P.Moller Maersk
10.2003 - 03.2007

Bachelor's of Science - Computing

Oxford Brookes University
Baseer Hassan