Senior business development leader with 10 years of experience in driving growth within healthcare, HealthTech, EdTech, and technology sectors across the GCC and Africa. Proven track record in launching innovative solutions, enhancing partnerships, and equipping healthcare providers with tools that improve clinical decision-making and patient outcomes. Expertise includes medical devices, healthcare data platforms, AI-driven solutions, and SaaS technologies, with a focus on modernizing healthcare delivery. Successfully led regional expansion initiatives, secured strategic contracts, and developed strong relationships with key stakeholders, leveraging skills in go-to-market strategy and account management.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work history
Senior Regional Manager - Business Development
Knowledge E
Dubai, United Arab Emirates
09.2025 - Current
Lead strategic growth initiatives across GCC & Africa, expanding offerings beyond the medical portfolio into education, HealthTech, and advanced technology sectors.
Identify, evaluate, and pursue new market opportunities to drive sustainable revenue growth and regional expansion.
Build, strengthen, and manage high-value partnerships with government entities, universities, hospitals, and private-sector organizations.
Drive large-scale business development projects aligned with organizational priorities, ensuring strong conversion and long-term value.
Oversee client engagement strategies, ensuring high satisfaction, strong retention, and impactful solution delivery.
Collaborate with cross-functional teams (marketing, product, operations, academic teams) to develop tailored proposals and implement innovative solutions.
Lead negotiations, pricing strategies, and multi-year contract discussions with key stakeholders and decision makers.
Support GTM planning and execution for new solutions in AI, e-learning, research tools, and clinical training programs.
Provide regional market insights, competitive analysis, and strategic recommendations to senior leadership.
Represent the company at regional conferences, summits, and partner events, strengthening brand visibility and network influence.
Mentor and guide BD team members across markets to improve performance, pipeline quality, and revenue forecasting accuracy.
Utilize CRM tools (Salesforce) to manage pipelines, track performance, and ensure data-driven decision-making.
Regional Solutions Consultant
Knowledge E
Dubai
07.2022 - 09.2025
Develop and execute strategies to drive the medical and academic business in new and existing markets. Understand clients’ needs and provide tailored solutions to help them grow and improve their businesses.
Drive lead generation, development, and conversion efforts. Negotiate contracts to enhance profitability.
Specialized in Clinical Research, SaaS products, digital libraries, and educational resources, leveraging these to support healthcare, research, and education sectors effectively.
Attend networking events, conferences, and trade shows to build my professional network and generate leads.
Collaborate with internal teams and product teams to drive growth and revenue.
Resolve conflicts and provide solutions to clients on time.
Adept at driving awareness and adoption of innovative technologies in healthcare and education, leveraging strategic marketing initiatives, and engaging with key stakeholders to demonstrate the value of these solutions.
Skilled in presenting complex digital tools in a clear, compelling manner, and tailoring messaging to resonate with diverse audiences, from healthcare professionals to academic institutions.
Proven ability to foster partnerships and collaborations that enhance client outcomes and support the integration of cutting-edge technologies into clinical and educational environments.
Sales Manager
Leader Healthcare Group
Abu Dhabi
01.2020 - 06.2022
Work with internal departments such as the Marketing and Product teams to engage audiences and clients more deeply.
Meet with potential clients and grow long-lasting relationships that address their needs.
Ensure that company quotes are met by holding daily check-ins with the sales team to set objectives and monitor progress.
Manage the month-end and year-end close processes.
Articulate solution business value to customers and lead solution development efforts that best address customer needs whilst coordinating the involvement of all necessary company personnel including support, service, and management resources to meet account performance objectives and customers' expectations.
Demonstrate a thorough understanding of the customer's business priorities and initiatives.
Discuss relevant trends and priorities integrating industry knowledge and solution knowledge.
Responsible for administration of overall strategic account plan, opportunity management, competitive displacement targeting, and pipeline development within CRM tool.
Experienced in promoting advanced aesthetic devices and treatments, including laser devices, slimming machines, and facials.
Proficient in educating clients on the benefits and technology behind these solutions, showcasing real-world results through targeted marketing campaigns, and tailoring strategies to meet the unique needs of different customer segments.
Skilled in leveraging before-and-after visuals, client testimonials, and data-driven insights to effectively highlight the safety, efficacy, and long-term benefits of these products.
Product Specialist
Leader Healthcare Group
Abu Dhabi
01.2019 - 01.2020
Collaborating with the Dermatology and Aesthetic business unit to develop business plans aligned with company revenue goals.
Analyzing the competitive landscape and industry trends to create effective strategies for revenue growth.
Delivering product and clinical training sessions to hospitals and clinics to improve their knowledge and usage of our offerings.
Participate in conferences and workshops to connect with stakeholders and gain insights into market trends.
Introduce innovative technologies to the dermatology and aesthetics industry.
Sales Engineer
Leader Healthcare Group
Kuwait
10.2016 - 12.2019
Demonstrating how new products align with and meet client needs.
Assisting existing customers in maximizing the value of their purchased products.
Providing sales support during virtual and onsite client meetings Collaborating with current and potential clients to develop and expand business.
Identifying and understanding customers’ current and future requirements.
Preparing reports for head office and senior management.
Offering after-sales support services to ensure customer satisfaction. Preparing and presenting potential cost-benefit analyses to prospective clients.
Traveling to potential clients and attending conferences in UAE, Kuwait, and KSA.
Training clinicians and medical representatives in the proper use of equipment.
Managing the technical and operational aspects of installing biomedical equipment.
Overseeing key partners and principals, including Wontech, Brera, HydraFacial, and Pharos.
Customer Service Representative
Dubai Design District
Dubai
01.2015 - 09.2016
Responding to customer calls and fulfilling their requirements. Managing Facility Management cases.
Addressing sales, marketing, and retail inquiries. Handling customer complaints efficiently.
Replying to customer emails promptly.
Coordinating with the team (TL, TC) to resolve open customer cases.
Education
Master of Business Administration - Business Administration
Swiss Business School
Dubai, United Arab Emirates
01.2019 - 01.2020
Bachelor of Engineering - Biomedical Engineering
Future University
Khartoum, Sudan
01.2011 - 03.2015
Skills
Strategic business development
Regional market expansion
Partnership and stakeholder management
Government and enterprise relations
Go-to-market strategy
Account management and client success
Sales leadership and mentoring
Pipeline management and forecasting
Negotiation and contract management
Solution selling across sectors
Cross-functional collaboration
Project and program management
Proposal and tender development
Consultative sales approach
Product positioning and messaging
Market research and analysis
Revenue growth and optimization
Innovation and digital transformation
Training and executive communication
Data-driven decision making
Languages
English: Fluent
Arabic: Native
Linkedin
References are available upon request.
References
References available upon request.
Timeline
Senior Regional Manager - Business Development
Knowledge E
09.2025 - Current
Regional Solutions Consultant
Knowledge E
07.2022 - 09.2025
Sales Manager
Leader Healthcare Group
01.2020 - 06.2022
Product Specialist
Leader Healthcare Group
01.2019 - 01.2020
Master of Business Administration - Business Administration