Basma Ashry
Halifax,NS
Summary
Goal-oriented Head with distinguished experience in Business Setup industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
10
10
years of professional experience
Work History
Head of Direct Sales and Renewals
Sharjah Publishing City Freezone
Sharjah, UAE
09.2023 - 06.2024
- Enhanced direct sales performance by implementing tailored strategies and optimizing team efforts.
- Boosted revenue growth by 3x with development of innovative sales tactics and effective customer outreach.
- Optimized sales processes for increased efficiency, streamlining workflows and improving team productivity.
- Established strong direct sales pipeline, identifying potential leads and nurturing relationships with key clients.
- Implemented comprehensive training programs to improve sales skills, product knowledge, and overall team performance.
- Collaborated with cross-functional teams to develop targeted marketing campaigns that drove increased engagement and conversion rates.
- Developed data-driven insights by analyzing market trends, competitor activities, and customer preferences to inform strategic decision making.
- Evaluated individual performance frequently using key metrics such as call volume, conversion rates, average deal size, among others resulting in improved overall effectiveness.
- Cultivated long-lasting partnerships with industry influencers, fostering brand advocacy and driving referral business.
General Manager
Set Hub L.L.C
Dubai, UAE
02.2022 - 08.2023
- Increased overall company efficiency with 30% by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Managed diverse team of professionals, fostering positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Head of Revenue
Set Hub L.L.C
Dubai,UAE
07.2021 - 01.2022
- Optimized revenue growth by developing and implementing strategic pricing initiatives.
- Increased market share with innovative sales strategies and targeted marketing campaigns.
- Increased new sales and renewal conversion rates by 30%
- Established robust forecasting process to accurately predict revenue trends and inform decision making.
- Enhanced financial performance, streamlining budgeting and reporting processes.
- Implemented data-driven decision making, utilizing advanced analytics tools for revenue optimization.
- Collaborated with C-level executives and stakeholders to develop long-term financial plans.
Renewals Manager
Set Hub L.L.C
Dubai,UAE
05.2020 - 06.2021
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Increased renewals conversion rate by 25% and Gross profit by 50%
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Facilitated successful cross-functional collaborations for completion of key projects, fostering strong working relationships among team members.
Sales Officer
HSBC Bank Middle East
Dubai,UAE
04.2019 - 10.2019
- Boosted sales performance by identifying and targeting high-potential leads.
- Developed strategic sales plans for achieving revenue growth and exceeding targets.
- Enhanced customer satisfaction with timely follow-ups and personalized service.
- Cultivated strong relationships, establishing trust and loyalty among clients.
- Delivered compelling presentations to clients, showcasing product features and benefits.
Customer Service Sales Specialist
Etisalat UAE
Dubai,UAE
05.2016 - 02.2019
- Achieved top sales performer status consistently through effective upselling techniques and product knowledge expertise.
- Enhanced customer satisfaction by addressing and resolving complex issues promptly.
- Boosted sales revenue by identifying customer needs and recommending appropriate products.
- Developed strong client relationships for increased loyalty and repeat business.
- Streamlined operations by implementing efficient customer service processes and procedures.
Teacher
Sesame Club International Nursery
Cairo, Egypt
04.2014 - 04.2016
- Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering supportive learning environment.
- Increased student literacy rates by implementing targeted reading strategies in individualized instruction plans.
- Enhanced classroom engagement through use of interactive teaching methods, such as group projects and hands-on activities.
- Collaborated with other teachers to plan interdisciplinary units that connected subjects and promoted deeper understanding among students.
Education
Bachelor of Arts - European Civilization
Ain Shams University
Cairo, Egypt09.2014
Skills
- Industry ExpertiseStakeholder Management
- Competitor Analysis
- Salesforce proficiency
- CRM Management
- Strategic Planning
- Problem-solving abilities
- Client Retention
- Price Structuring
- Sales strategy development
Timeline
Head of Direct Sales and Renewals
Sharjah Publishing City Freezone
09.2023 - 06.2024
General Manager
Set Hub L.L.C
02.2022 - 08.2023
Head of Revenue
Set Hub L.L.C
07.2021 - 01.2022
Renewals Manager
Set Hub L.L.C
05.2020 - 06.2021
Sales Officer
HSBC Bank Middle East
04.2019 - 10.2019
Customer Service Sales Specialist
Etisalat UAE
05.2016 - 02.2019
Teacher
Sesame Club International Nursery
04.2014 - 04.2016
Bachelor of Arts - European Civilization
Ain Shams University