Bassem Hoss

• Drive performance excellence within the agency through strategic input across all accounts, ensuring consistency in execution and skill development.
• Assist with performance strategies across markets (UAE, KSA, Egypt) and contribute to new business initiatives.
• A core member of the new business team, spearheading digital, performance, and e-commerce strategies.
• Business development is achieved by securing new business opportunities, such as expanding a dealer portfolio from two brands to ten, among other successful acquisitions.
• Organize training programs for the performance team, including new joiners and current members, either in-house or through external partners.
• Building relationships and collaborating with tech partners, as well as industry partners and suppliers.
• Drive innovation alongside industry partners to provide superior performance solutions and execution methods, thereby enhancing efficiency for clients.
• Take the lead on the digital performance product, closely align with trading teams to enhance ROAS, optimize efficiency, and agency JBPs.
• Lead the onboarding of new businesses, from performance to app-based accounts.
• Functional reporting manager to the agency's performance resources across the HQ and hub teams (+20).
• Implemented data-driven decision-making processes and technologies that informed media optimizations and drove efficiency.
• Accounts Direct Performance Supervision: Auto: General Motors Regional - Chevrolet, GMC, Cadillac MENA, Dealers: General Motors in KSA, UAE, Kuwait, and Chery/Exeed/Omoda/JAC, KSA Al Jomaih (GM) F&B: Papa Johns (UAE, KSA), Dunkin, Tim Hortons KSA Real-estate: Omniyat UAE

• Lead on account and client management, as both the brand and performance lead.
• Lead on the digital performance product with close alignment with trading teams to improve business value
• Lead on digital strategy and digital performance presentations to client
• Co-lead on introducing/testing new and relevant digital products, innovations, and solutions
• Lead on business growth within the Auto Dealer business, by cross or up selling media/tech/services
• Part of team that grows business/client/account portfolios through pitching for new business
• Arrange digital trainings, mentorship, and digital account onboarding to clients

Managing account planning, strategy, reporting, measurement, optimization, and implementing innovative solutions and processes to drive efficiency and business outcomes.

• Accounts Handled: INFINITI UAE Dealer, COTY MENA (Koleston, Rimmel, Bourjois, Max Factor), LEGO MENA

• Accounts Handled: 2018: INFINITI UAE Dealer, COTY MENA (Kolestone, Rimmel, Bourjois, Max Factor), OGERO Lebanon 2017: INFINITI UAE Dealer, COTY MENA - Kolestone, Rimmel, Bourjois, Max Factor, Etisalat UAE – SWYP, Bayer MENA - Claritine, Bepanthen, Priorin, Pinar MENA 2016: Americana brands - KFC Arabia (Regional, UAE, Kuwait, Qatar, Bahrain), Pizza Hut (UAE), TGI Fridays (UAE, Kuwait, Qatar), Red Lobster (UAE), Krispy Kreme (UAE, Kuwait), California Garden (Egypt)

Digital Media planning, reporting, client communication.

Community management, content creation, and moderation.