Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Bassem MKAOUAR

Bassem MKAOUAR

Sales Manager Optical
sharjah ,majaz 1

Summary

Recognized leader in sales and quality management, skilled in customer relationship management and sales planning.
At OPTYLAB, implemented strategies that significantly increased customer satisfaction and sales growth.
Ability to lead teams and implement effective systems led to outstanding results in profitability and people management, demonstrating a blend of strategic and interpersonal skills.

Overview

14
14
years of professional experience

Work History

Optical Store Manager

First OPTIC
Sousse
03.2023 - 08.2024
  • Increased sales revenue by developing targeted marketing campaigns and promotional events.
  • Negotiated contracts with suppliers, which resulted in cost savings, without compromising on quality or selection of products available inshore.
  • Manage frame inventory in the store.
  • Perform all types of frame (plastic, rimless, nylon).
  • Developed strong relationships with customers to ensure repeat business and referrals.
  • Monitored inventory levels and placed orders for new stock as needed.
  • Ensured that all products were displayed in an organized manner.
  • Created promotional campaigns to increase sales and attract new customers.
  • Performed routine maintenance checks on optical equipment, such as frames, lenses, and contact lenses.
  • Coordinated with suppliers regarding delivery times and pricing of products.
  • Prepared detailed reports outlining monthly sales performance metrics.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Implemented successful business strategies to increase revenue and target new markets.

Sales Manager Optical

OPTYLAB
Sousse, Tunisia
05.2013 - 03.2023
  • Quickly resolve customer issues to close deals and increase customer satisfaction.
  • Increase revenue by developing and implementing effective sales strategies.
  • Meet and present with customers. Educate customers on product and service features and offerings.
  • Provide motivational coaching and performance-based incentives to lead a successful sales team.
  • Manage key accounts through strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Train employees in effective sales methods and encourage cross-selling to increase revenue.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Overcome objections from potential customers by effectively addressing their concerns and proposing customized solutions based on their unique needs.
  • Collaborate with marketing teams to create targeted promotions to increase customer loyalty and revenue.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Developed and implemented sales strategies to increase market share.
  • Created and presented monthly reports to management on sales performance.

Sales Manager's Assistant

SOGINAL
Sfax, Tunisia
06.2012 - 03.2013
  • Identify and recommend changes to existing processes to improve accuracy, efficiency, and quality of service.
  • Assist colleagues and employees with their daily tasks.
  • Correctly open and distribute incoming mail in order to respond more quickly to customer requests.
  • Conduct research to gather and record industry data.
  • Exceed team goals by working with colleagues to implement best practices and protocols.

Quality Management Manager

SOFAP
Sfax
02.2011 - 04.2012
  • Achieved consistent compliance with industry standards through regular audits and process improvements.
  • Assisted in the development of internal policies aligned with international standards such as ISO 9001 or IATF 16949.
  • Streamlined workflows for efficiency gains, leading to a reduction in production errors.
  • Ensured timely resolution of non-conformance issues by coordinating cross-functional efforts and driving process improvements.
  • Reduced customer complaints by identifying and addressing the root causes of quality issues.
  • Managed supplier relationships, ensuring adherence to strict quality requirements and performance expectations.
  • Improved product quality by implementing and maintaining robust quality management systems.
  • Defined clear targets and objectives and communicated to other team members.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Identified and communicated customer needs to supply chain capacity and quality teams.

Education

High School Diploma -

ISET BUSINESS MANAGER
Sfax
07.2010

Skills

  • Scheduling abilities
  • Licensed by OPTYLAB Optical Dispensers
  • Document Management
  • Performance Improvement
  • Customer Service Management
  • Inventory Management
  • Sales Tracking
  • Team building
  • Logistics
  • Relationship Building
  • Business Management
  • Teamwork and Collaboration
  • Interpersonal Skills
  • Sales Promotion
  • Problem-solving aptitude
  • Business Growth Initiatives
  • Goal Setting
  • Inventory Tracking and Management
  • Sales Coaching
  • Analytical Skills
  • Effective Communication
  • Strategic Planning
  • Customer Service

Languages

English
Intermediate
B1
French
Advanced
C1
Arabic
Proficient
C2

Timeline

Optical Store Manager

First OPTIC
03.2023 - 08.2024

Sales Manager Optical

OPTYLAB
05.2013 - 03.2023

Sales Manager's Assistant

SOGINAL
06.2012 - 03.2013

Quality Management Manager

SOFAP
02.2011 - 04.2012

High School Diploma -

ISET BUSINESS MANAGER

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Bassem MKAOUARSales Manager Optical