Bassem MKAOUAR
Sharjah
Summary
Recognized leader in sales and quality management, skilled in customer relationship management and sales planning.
At OPTYLAB, implemented strategies that significantly increased customer satisfaction and sales growth.
Ability to lead teams and implement effective systems led to outstanding results in profitability and people management, demonstrating a blend of strategic and interpersonal skills.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sales Executive Manager
Al amin optical
Sharjah
11.2024 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Provided personalized consultation to customers, advising them on the best ophthalmic lenses based on their visual needs and life style.
- Demonstrated deep knowledge of lens types and materials, ensuring clients received high-quality, comfortable, and suitable solutions.
- maintained a hight level of customer satisfaction and contributed to the store's sales growth through effective communication and product knowledge.
- possess in depth knowledge of major lens manufacturers including ZEISS, Rodenstock, EGMA, Essilor, Privo and Konix, allowing precise selection of lens options that balance quality, performance, and cost for each customer's needs.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Boosted team engagement and workplace satisfaction using managerial and motivational skills.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored general store systems, inventory databases and operations to quickly identify and resolve issues or concerns.Retail Management: Expertise in overseeing daily store operations, ensuring efficient workflow.
- Customer Service Excellence: Proven ability to enhance customer satisfaction and retention.
- Manage frame inventory in the store.
- Perform all types of frame (plastic, rimless, nylon).
- Developed strong relationships with customers to ensure repeat business and referrals.
- Inventory Management: Efficient in stock control, ordering, and product displays.
- Ensured that all products were displayed in an organized manner.
- Created promotional campaigns to increase sales and attract new customers.
- Performed routine maintenance checks on optical equipment, such as frames, lenses, and contact lenses.
- Coordinated with suppliers regarding delivery times and pricing of products.
- Prepared detailed reports outlining monthly sales performance metrics.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Implemented successful business strategies to increase revenue and target new markets.
Sales Associate - Eyeswear Frames
Optylab - Redenstock
Tunisia
03.2022 - 08.2024
- Marketed premium eyewear brands, including Redenstock, by highlighting key features and benefits to customers.
- Provided expert guidance on frame selection to enhance customer satisfaction.
- Achieved sales targets through strong product knowledge and customer service skills.
- Trained new team members in cash register operation, stock procedures, and customer services.
Regional Sales Manager
OPTYLAB
Sousse, Tunisia
05.2013 - 03.2022
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Provided personalized consultation to customers, advising them on the best ophthalmic lenses based on their visual needs and life style.
- Demonstrated deep knowledge of lens types and materials, ensuring clients received high-quality, comfortable, and suitable solutions.
- maintained a hight level of customer satisfaction and contributed to the store's sales growth through effective communication and product knowledge.
- possess in depth knowledge of major lens manufacturers including ZEISS, Rodenstock, EGMA, Essilor, Privo and Konix, allowing precise selection of lens options that balance quality, performance, and cost for each customer's needs.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Boosted team engagement and workplace satisfaction using managerial and motivational skills.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored general store systems, inventory databases and operations to quickly identify and resolve issues or concerns.Quickly resolve customer issues to close deals and increase customer satisfaction.
- Increase revenue by developing and implementing effective sales strategies.
- Meet and present with customers. Educate customers on product and service features and offerings.
- Provide motivational coaching and performance-based incentives to lead a successful sales team.
- Manage key accounts through strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Train employees in effective sales methods, and encourage cross-selling to increase revenue.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Overcome objections from potential customers by effectively addressing their concerns and proposing customized solutions based on their unique needs.
- Collaborate with marketing teams to create targeted promotions to increase customer loyalty and revenue.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Developed and implemented sales strategies to increase market share.
- Created and presented monthly reports to management on sales performance.
Sales Manager's Assistant
SOGINAL
Sfax, Tunisia
06.2012 - 03.2013
- Identify and recommend changes to existing processes to improve accuracy, efficiency, and quality of service.
- Assist colleagues and employees with their daily tasks.
- Correctly open and distribute incoming mail in order to respond more quickly to customer requests.
- Conduct research to gather and record industry data.
- Exceed team goals by working with colleagues to implement best practices and protocols.
Quality Management Manager
SOFAP
Sfax
02.2011 - 04.2012
- Achieved consistent compliance with industry standards through regular audits and process improvements.
- Assisted in the development of internal policies aligned with international standards such as ISO 9001 or IATF 16949.
- Streamlined workflows for efficiency gains, leading to a reduction in production errors.
- Ensured timely resolution of non-conformance issues by coordinating cross-functional efforts and driving process improvements.
- Reduced customer complaints by identifying and addressing the root causes of quality issues.
- Managed supplier relationships, ensuring adherence to strict quality requirements and performance expectations.
- Improved product quality by implementing and maintaining robust quality management systems.
- Defined clear targets and objectives and communicated to other team members.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Identified and communicated customer needs to supply chain capacity and quality teams.
Education
High School Diploma -
Higher Institute of Technological Studies
Sfax 07.2010
Skills
- Ability to digest, comprehend, and verbalize highly technical products
- Ophthalmic Lens Geometry (single vision and progressive lenses)
- Successfully create business from new and existing customer accounts
- Maintaining client records
- Experience using computers for a variety of tasks
- A commitment to excellent customer service
- Mange complex negotiation with senior-level executives
- Good knowledge of the optical business
- Optical Equipment Proficiency
- precision Measurement Techniques
- Time management abilities
- Problem-solving aptitude
- Frames adjustment
- Glasses repair
- Sales strategy
- Inventory management
- Customer relationship management
Certification
- Business administration August 2010
- Myopia Conclave, March 2025
- Advancing myopia care, April 2025
Languages
Arabic
English
Frensh
Timeline
Sales Executive Manager
Al amin optical
11.2024 - Current
Sales Associate - Eyeswear Frames
Optylab - Redenstock
03.2022 - 08.2024
Regional Sales Manager
OPTYLAB
05.2013 - 03.2022
Sales Manager's Assistant
SOGINAL
06.2012 - 03.2013
Quality Management Manager
SOFAP
02.2011 - 04.2012
High School Diploma -
Higher Institute of Technological Studies
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