Belachew Hable
Dubai,United Arab Emirates
Summary
Results-driven professional with extensive expertise in branding strategy, strategic planning, and marketing plan development. Demonstrates exceptional skills in sales strategy development, customer relationship management, and lead generation strategies to drive revenue growth and enhance profit margins. Proficient in market analysis techniques, competitive intelligence, and product lifecycle understanding to execute successful product launches and optimise supply chain processes. Adept at cross-functional collaboration, sales training and mentoring, and utilising CRM software for pipeline management and KPI monitoring. Skilled in digital marketing, email marketing automation, and data analytics platforms to develop impactful brand promotion strategies. Committed to achieving targets through innovative solutions, customer retention tactics, and strategic market trend awareness while fostering long-term business growth.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Sales Manager
M4A Foodstuff Trading LLC Co.
Dubai, UAE
03.2025 - 12.2025
- Led team of 10 sales representatives, resulting in exceeding sales targets by 30% consistently for 2 consecutive years.
- Identify and pursue new business opportunities within retail, wholesale, and hotels, restaurants, catering sectors.
- Setting sales goals and contributing to overall sales planning and helping company to achieve 25% sales compared to before I joined.
- Maintained 95% client retention rate by developing strong customer relationships and personalized service.
- Negotiated supplier contracts that reduced procurement costs by 10%, improving overall profit margins.
Marketing and Sales Manager
Abysiniya Live Animal and Meat Export Company
Addis Ababa, Ethiopia
06.2023 - 10.2024
- Secured new international clients, increasing meat export revenue by 30% within one year.
- Conducted market research that informed pricing and marketing strategies, outperforming competitors in target regions.
- Negotiated contracts with suppliers and distributors, contributing to overall revenue increase of 25% year-on-year.
- Successfully launched new meat products (cuts, value-added products), achieving first-quarter sales targets.
- Streamlined order processing and delivery schedules, reducing delays by 15% and improving customer satisfaction.
Corporate Sales and Marketing Manager
Getasew Investment Group
Addis Ababa, Ethiopia
11.2020 - 05.2023
- Increased combined revenue across five business units by 30% year-on-year.
- Expanded into new domestic and international markets, growing customer base by 40%.
- Unified marketing strategies, strengthening brand identity across all businesses.
- Secured and retained high-value clients, achieving 95% retention rate.
- Launched new products/services, achieving target sales within first quarter.
- Streamlined sales and reporting processes, improving operational efficiency by 20%.
Senior Marketing Officer
Al-Sam Group
Addis Ababa, Ethiopia
12.2017 - 12.2019
- Launched 4 new product lines, achieving 25% above sales targets in first quarter.
- Drove 30% revenue growth through multi-channel marketing campaigns.
- Boosted digital engagement by 25% and online sales by 40%.
- Implemented loyalty programs, increasing repeat purchases by 18%.
Marketing coordinator
Huawei Technologies LLC, Ethiopian Representative
Addis Ababa, Ethiopia
09.2016 - 12.2017
- Conducted market research to identify trends, competitive activity, and opportunities for product and service growth.
- Tracked analytics for social channels, web traffic, and email campaigns.
- Monitored and reported on performance metrics to track progress and ensure objectives were met.
- Identified and proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Organized events such as trade shows, conferences, seminars, and webinars.
- Negotiated contracts with vendors securing best prices for services rendered.
Sales Distribution officer
Alema Farms LLC
Bishoftu, Ethiopia
06.2013 - 08.2016
- Expanded distribution network by 30%, covering new regions and retail outlets.
- Increased sales revenue by 25% through targeted promotions and strategic partnerships with wholesalers and retailers.
- Optimized supply chain and logistics, reducing delivery delays by 20% and improving product freshness.
- Implemented customer relationship management initiatives, boosting repeat orders and farmer loyalty.
- Introduced inventory management practices, minimizing stockouts and reducing wastage by 15%.
Education
MA Degree - Marketing
St, Mary University
Addis Ababa, EthiopiaBA degree - Marketing Management
Adama Science and Technology University
Adama, Ethiopia 12.2010 - 07.2012
Skills
- Marketing Plan Development
- Communication skill
- Sales strategy development
- Market analysis techniques
- Customer relationship management
- Lead generation strategies
- Contract negotiation skills
- Sales forecasting expertise
- Competitive analysis
- Product launch execution
- Supply chain optimisation
- Direct sales techniques
Certification
ADVANCED HACCP Certified
Google Analytics
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
swipe to browse
Timeline
Sales Manager
M4A Foodstuff Trading LLC Co.
03.2025 - 12.2025
Marketing and Sales Manager
Abysiniya Live Animal and Meat Export Company
06.2023 - 10.2024
Corporate Sales and Marketing Manager
Getasew Investment Group
11.2020 - 05.2023
Senior Marketing Officer
Al-Sam Group
12.2017 - 12.2019
Marketing coordinator
Huawei Technologies LLC, Ethiopian Representative
09.2016 - 12.2017
Sales Distribution officer
Alema Farms LLC
06.2013 - 08.2016
BA degree - Marketing Management
Adama Science and Technology University
12.2010 - 07.2012
MA Degree - Marketing
St, Mary University