Bharatesh. R. Devadiga

As a skilled marketer, have a proven track record of developing and executing comprehensive omnichannel marketing plans, resulting in successful campaigns across various channels. My achievements include:

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Increased engagement rate by 20% through implementation of interactive social media content such as polls and quizzes.
• Grew social media following by 30% within 3 months by consistently posting high-quality and relevant content across all platforms.
• Generated 2000 leads through targeted social media advertising campaign, resulting in 10% conversion rate and AED 500,000 in sales.
• Improved brand sentiment on social media by 15% through reputation management efforts, including prompt responses to customer inquiries and complaints.
• Increased website traffic from social media by 40% by optimizing content for social sharing and leveraging influencer partnerships.
• Boosted social media ROI by 25% by implementing data-driven strategies such as A/B testing ad creatives and targeting specific audience segments through innovative campaign concepts, media planning, and upper and lower funnel strategies.
• Coordinated market research exercises and generated valuable insights and recommendations for continuous improvement and campaign optimization across all business units. Conducted start and post-campaign performance reports, resulting in specific results or metrics.
• Led development of integrated marketing and communication campaigns, with proven track record of overseeing successful execution. Provided support for delivery of internal and external events, ensuring that all aspects of event were executed to highest standard.
• Excelled in creating marketing collaterals, ensuring that copy and design aligned with brand standards and delivered exceptional quality. Demonstrated talent for creative process, from writing briefs to coordinating artwork, video, and photo tasks.
• By leveraging expertise and experience, confident that can contribute significantly to your organization's marketing success.

As Director at Bristlecone, have a proven track record of effectively capturing and nurturing leads through various channels. Accomplishments include:

Managing annual marketing budget in excess of $200,000. Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.

• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels, including demand generation campaigns, SEO, PPC (Google AdWords), Meta Ads, LinkedIn campaigns, Content marketing, Content writing, SEM, and others, to maximize revenue.
• Develop and execute comprehensive communication and PR plan that aligns with organization's overall marketing strategy and objectives.
• Generate persuasive content for press releases, media pitches, social media posts, and other communication channels.
• Establish and maintain relationships with media outlets, journalists, bloggers, and influencers to raise brand awareness and obtain media coverage.
• Oversee and monitor organization's social media presence, including content creation, community management, and performance tracking.
• Coordinate and participate in events, trade shows, and other public relations opportunities to promote organization and its products and services.
• Utilizing marketing automation to reach out to existing database, lead generation through events and search engine marketing, and optimizing company's website as lead generation channel.
• Monitoring and reporting campaign performance with granular tracking of KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
• Creating impactful nurture programs to improve conversion rates from leads to opportunities.
• Executing successful campaigns through email marketing, social advertising, content syndication, SEM, and paid digital, while closely tracking and reporting performance and associated spend to senior management.
• Utilizing HubSpot marketing automation tool to create and send batch emails, nurture paths, and manage forms, landing pages, database segmentation, and more.
• Planning and executing successful webinars, field events, trade shows, content marketing, and product launches.
• Analyzing and optimizing demand generation programs based on ROI and sales effectiveness.
• Vision and growth strategy for practice have resulted in successful implementation of operational plans to effectively execute and monitor progress.
• By leveraging expertise and experience, confident that can make significant impact on overall success of organization.

As the Marketing Manager at Danaher, global science and technology innovator, report directly to the CMO of X-rite Marketing, member of X-Rite Global Marketing Organization.

• In role as Marketing Manager, was responsible for developing and executing comprehensive marketing plan that generates high-quality sales-ready leads achieving company's objectives for regional growth. Built, managed, and developed Telemarketing and Inside Sales team responsible for lead generation, qualification, nurturing, and closure of opportunities. Additionally, executed diverse outbound campaigns targeting both new and existing customers.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Effectively devised & implemented digital strategies across various channels like Content marketing, content syndication, SEO, SEM, Display, Social, Affiliates, Content, and partnerships with clear focus on maximizing online visibility with increased traffic and conversion.
• This role required to monitor and optimize performance of all marketing lead sources, including website, paid search, telemarketing, inside sales, service, email, shows, and events, at all stages of sales funnel. As Marketing Manager, worked closely with country general manager, sales leads, global marketing team, and other regional managers to identify and prioritize areas for improvement and proactively exploit new growth opportunities.
• Leveraged success in attaining revenue of $50 M through designing, planning, managing, and optimizing integrated digital campaigns across multiple channels like demand generation campaigns, SEO, PPC (Google AdWords), SEM, and generating healthy pipeline.
• Experience and skills in managing team and executing effective marketing strategies, and proven track record of delivering results have achieved ambitious revenue growth and increased marketshare goals while evolving brand to reflect its strengths and expanded ambitions.

Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks. Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.

• Supported clients in Cloud, Analytics, Mobility, Social, and Security through market, customer, and competitive intelligence.
• Analyzed client websites and business situations using IBM's tools and other sources. Managed digital marketing projects including SEO/SEM, email, social media, and display advertising campaigns.
• Planned and executed all digital marketing initiatives, measured and reported their performance, and constantly optimized them based on insights. Provided thought leadership to team of marketers and developers and collaborated with internal teams to create optimal user experiences.
• Identified high-potential opportunity areas and strengthened business development efforts by highlighting new and best routes-to-market.
• Proficient in web analytics using tools like IBM Unica Net Insight and Google Analytics.

Digital Marketing:

• Successfully launched and managed PPC campaigns resulting in 25% increase in website traffic and 15% increase in lead generation.
• Optimized website content and SEO resulting in 40% increase in organic search traffic and 20%increase in website conversions.

Social Media Marketing:

• Increased social media engagement by 50% through creation of compelling content, targeted advertising, and effective community management.
• Generated over 1000 leads from social media campaigns with conversion rate of 25%, resulting in significant increase in revenue.

Marketing Automation:

• Implemented marketing automation campaigns resulting in 30% increase in lead generation and 20% increase in lead-to-opportunity conversion rates.
• Reduced time spent on lead nurturing by 50% using automated workflows and email marketing campaigns.

Achievements:

• Consistently received 1 rating for past 5 years.
• Awarded Employee of Year three times (2010, 2012, and 2013).
• Reduced customer complaints by implementing modifications to customer service support system.
• Served as SME in IBM's digital team.

• This role included strategy planning for integration of online and offline media, as well as analyzing and measuring ROI.
• Provided consultancy on demand generation campaigns to brand, content, legal, and overall marketing group and gave region-level input to weekly forecast, quarterly creative, and marketing plans.
• As Project Lead for all Demand Generation campaigns, was responsible for product positioning, e-mail marketing, display advertising, media planning, paid search, and affiliate marketing programs. This involved complete management of content, briefing media agencies, approval of assets, and managing agency and partners.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Managed workflow between staff, coordinating documents, planning, and creative material distribution
• Utilized market trends and target audience statistics to effectively and appropriately market products
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
• Strong collaboration skills and ability to work closely with cross-functional teams to ensure campaigns are executed on-time, within budget, and aligned with company objectives
• Confident in bringing range of skills and expertise to any organization to help drive successful demand generation campaigns.

Achievements:

• Improved CSAT with 96% month on month
• Employee of year 4 times in a row