Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Hi, I’m

Bhavana Gupta

Head - Marketing & Communications
Dubai
Bhavana Gupta

Summary

Results-driven marketing leader with a strong record of driving brand growth, consumer engagement, and revenue performance in the retail industry. Adept at leading high-impact, data-driven marketing initiatives across omni-channel platforms. Proven ability to translate customer insights into successful campaigns that maximize ROI and brand visibility. Experienced in building and mentoring high-performing teams, managing multi-million-dollar budgets, and optimizing media investments to achieve business objectives. Passionate about leveraging innovation and analytics to stay ahead in an evolving market landscape.

Overview

15
years of professional experience
2
Certifications
3
Languages

Work History

Royal Furniture Group

Head - Marketing and communications
06.2023 - Current

Job overview

  • Develop and execute high-impact marketing strategies aligned with corporate goals to enhance brand visibility, market share, and revenue
  • Lead a cross-functional marketing team to drive integrated initiatives across retail, e-commerce, digital, and traditional media for a seamless brand experience
  • Oversee brand positioning, messaging, and customer experience, ensuring consistency across all touch-points, advertising, and corporate communications
  • Manage a marketing budget exceeding AED 15M, making strategic investment decisions to maximize ROI and campaign effectiveness
  • Lead SEO, social media, paid media, email marketing, and e-commerce strategies to drive customer acquisition, engagement, and conversions
  • Conduct market research, competitor analysis, and consumer behavior studies to inform data-driven marketing and product development strategies
  • Collaborate with media agencies and industry partners to secure high-impact ATL and digital placements for optimal brand exposure
  • Lead PR initiatives, media relations, and influencer collaborations to enhance brand credibility and corporate goodwill
  • Advise Owners, Board of Directors, and C-suite executives on brand growth, marketing investments, and expansion opportunities
  • Drive marketing strategies for new store openings, from site branding to launch campaigns
  • Oversee campaign photoshoots, website content, and brand storytelling to enhance customer engagement
  • Mentor and lead a high-performing marketing team, fostering innovation, collaboration, and results-driven execution

Sharaf Retail

Consumer Marketing Manager
08.2019 - 06.2023

Job overview

  • Led Consumer Marketing for Adventure HQ, Adventure Zone, Forever 21, Cotton -On, Typo in GCC & Far-East Region
  • Led the end-to-end marketing strategy, making data-driven decisions on brand positioning, campaign direction, and customer engagement initiatives to align with overall business goals
  • Conducted detailed market research, sales performance tracking, and consumer behavior analysis, using insights to inform critical marketing investments, promotional strategies, and product positioning
  • Developed, managed, and allocated multi-million-dollar marketing budgets, making strategic investment decisions across ATL (TV, Print, Outdoor) and BTL (Retail Promotions, In-store Marketing, Events, and Activations) to maximize ROI and brand impact
  • Conceptualized and executed omni-channel marketing campaigns, evaluating KPIs, conversion metrics, and consumer response to ensure optimal brand visibility, footfall, and revenue growth
  • Designed and implemented go-to-market strategies for store openings, seasonal collections, and flagship product releases, making strategic location-based marketing decisions to drive successful market penetration
  • Led media planning and buying, negotiating with media houses, digital platforms, and influencer networks to enhance brand presence and audience engagement
  • Worked closely with C-level executives, regional teams, creative agencies, and sales leadership, ensuring alignment between marketing initiatives, business priorities, and revenue targets

Thumbay Group

Marketing Manager - Healthcare and Retail
05.2016 - 05.2018

Job overview


  • Developed and executed strategic marketing plans to enhance brand positioning, increase market penetration, and drive consumer engagement
  • Led the planning, development, and execution of integrated marketing campaigns across digital, social media, traditional media (TV, print, radio), PR, and influencer marketing
  • Negotiated and managed media buying across broadcast, print, outdoor, and digital platforms, ensuring optimized ROI and maximum brand exposure
  • Collaborated with media agencies, digital marketing firms, creative agencies, and PR partners to ensure consistent and impactful brand communication
  • Directed creative ideation, campaign messaging, and content development to align with brand guidelines and business objectives
  • Conceptualized, planned, and executed large-scale corporate and consumer engagement events, including launching the region's first Private Health Awards, which gained significant media traction
  • Spearheaded PR campaigns, media relations, and corporate storytelling, positioning the brand as an industry leader


Thumbay Group

Assistant Marketing Manager
02.2014 - 04.2016

Job overview

  • Designed and analyzed lead generation campaigns, identifying and nurturing high-quality leads for the sales team
  • Initiated and managed media tie-ups, brand associations, and sponsorships to amplify brand visibility
  • Led the development of corporate magazines, collaborating closely with editorial teams to ensure high-quality content and industry relevance
  • Worked closely with designers, copywriters, and creative teams to maintain brand consistency across all marketing assets
  • Organized and executed B2C events, experiential marketing activations, and brand awareness programs to strengthen customer engagement and loyalty

Avon

Zonal Manager
06.2010 - 04.2013

Job overview

  • Company Overview: A globally renowned beauty, cosmetics, and fashion direct-selling company
  • Successfully forecasted market demand, set regional sales targets, and implemented data-driven strategies to achieve financial objectives
  • Led the training division, empowering a network of women entrepreneurs by developing and executing structured sales training programs, enhancing their ability to drive revenue growth
  • Planned and executed regional product launches, seasonal campaigns, and promotional events, ensuring high-impact customer engagement and market penetration
  • Developed and implemented market-specific marketing campaigns, leveraging consumer insights and competitive analysis to strengthen brand positioning
  • Ensured adherence to global brand guidelines, executing localized marketing strategies while maintaining brand consistency across all touchpoints
  • A globally renowned beauty, cosmetics, and fashion direct-selling company

Education

Indian Institute of Management
Bangalore, India

Certification from Digital And Social Media Analytics

Lovely Professional University
Punjab, India

MBA from Marketing & Finance
05-2010

BBK DAV College For Women
Punjab, India

Bachelor of Commerce from Business
03-2008

Skills

Retail & E-Commerce Marketing

Accomplishments

Spearheaded omni-channel marketing strategies that increased brand engagement by 10% and revenue growth by 20%.

Led a 7 member marketing team, driving innovative campaigns across digital, social, and retail channels.

Optimized media buying strategies, reducing acquisition costs by 30% while maximizing ROI.

Implemented data-driven SEO and paid media campaigns, resulting in a 40% increase in organic traffic and improved conversion rates.

Collaborated with influencers and key opinion leaders, resulted in increased reach and impressions by 15%.

Managed a 15M Marketing budget, ensuring cost efficiency and high-impact investments.

Conducted in-depth consumer behavior analysis, refining segmentation and personalization strategies.

Led strategic partnerships, enhancing brand positioning in a competitive market.

Certification

Brand Management: Aligning Business, Brand and Behaviour

Timeline

Head - Marketing and communications

Royal Furniture Group
06.2023 - Current

Consumer Marketing Manager

Sharaf Retail
08.2019 - 06.2023

Marketing Manager - Healthcare and Retail

Thumbay Group
05.2016 - 05.2018

Assistant Marketing Manager

Thumbay Group
02.2014 - 04.2016

Zonal Manager

Avon
06.2010 - 04.2013

Indian Institute of Management

Certification from Digital And Social Media Analytics

Lovely Professional University

MBA from Marketing & Finance

BBK DAV College For Women

Bachelor of Commerce from Business
Bhavana GuptaHead - Marketing & Communications