Hi, I’m
Bhavana Gupta
Head - Marketing & Communications
Dubai
Summary
Results-driven marketing leader with a strong record of driving brand growth, consumer engagement, and revenue performance in the retail industry. Adept at leading high-impact, data-driven marketing initiatives across omni-channel platforms. Proven ability to translate customer insights into successful campaigns that maximize ROI and brand visibility. Experienced in building and mentoring high-performing teams, managing multi-million-dollar budgets, and optimizing media investments to achieve business objectives. Passionate about leveraging innovation and analytics to stay ahead in an evolving market landscape.
Overview
15
years of professional experience
2
Certifications
3
Languages
Work History
Royal Furniture Group
Head - Marketing and communications
06.2023 - Current
Job overview
- Develop and execute high-impact marketing strategies aligned with corporate goals to enhance brand visibility, market share, and revenue
- Lead a cross-functional marketing team to drive integrated initiatives across retail, e-commerce, digital, and traditional media for a seamless brand experience
- Oversee brand positioning, messaging, and customer experience, ensuring consistency across all touch-points, advertising, and corporate communications
- Manage a marketing budget exceeding AED 15M, making strategic investment decisions to maximize ROI and campaign effectiveness
- Lead SEO, social media, paid media, email marketing, and e-commerce strategies to drive customer acquisition, engagement, and conversions
- Conduct market research, competitor analysis, and consumer behavior studies to inform data-driven marketing and product development strategies
- Collaborate with media agencies and industry partners to secure high-impact ATL and digital placements for optimal brand exposure
- Lead PR initiatives, media relations, and influencer collaborations to enhance brand credibility and corporate goodwill
- Advise Owners, Board of Directors, and C-suite executives on brand growth, marketing investments, and expansion opportunities
- Drive marketing strategies for new store openings, from site branding to launch campaigns
- Oversee campaign photoshoots, website content, and brand storytelling to enhance customer engagement
- Mentor and lead a high-performing marketing team, fostering innovation, collaboration, and results-driven execution
Sharaf Retail
Consumer Marketing Manager
08.2019 - 06.2023
Job overview
- Led Consumer Marketing for Adventure HQ, Adventure Zone, Forever 21, Cotton -On, Typo in GCC & Far-East Region
- Led the end-to-end marketing strategy, making data-driven decisions on brand positioning, campaign direction, and customer engagement initiatives to align with overall business goals
- Conducted detailed market research, sales performance tracking, and consumer behavior analysis, using insights to inform critical marketing investments, promotional strategies, and product positioning
- Developed, managed, and allocated multi-million-dollar marketing budgets, making strategic investment decisions across ATL (TV, Print, Outdoor) and BTL (Retail Promotions, In-store Marketing, Events, and Activations) to maximize ROI and brand impact
- Conceptualized and executed omni-channel marketing campaigns, evaluating KPIs, conversion metrics, and consumer response to ensure optimal brand visibility, footfall, and revenue growth
- Designed and implemented go-to-market strategies for store openings, seasonal collections, and flagship product releases, making strategic location-based marketing decisions to drive successful market penetration
- Led media planning and buying, negotiating with media houses, digital platforms, and influencer networks to enhance brand presence and audience engagement
- Worked closely with C-level executives, regional teams, creative agencies, and sales leadership, ensuring alignment between marketing initiatives, business priorities, and revenue targets
Thumbay Group
Marketing Manager - Healthcare and Retail
05.2016 - 05.2018
Job overview
- Developed and executed strategic marketing plans to enhance brand positioning, increase market penetration, and drive consumer engagement
- Led the planning, development, and execution of integrated marketing campaigns across digital, social media, traditional media (TV, print, radio), PR, and influencer marketing
- Negotiated and managed media buying across broadcast, print, outdoor, and digital platforms, ensuring optimized ROI and maximum brand exposure
- Collaborated with media agencies, digital marketing firms, creative agencies, and PR partners to ensure consistent and impactful brand communication
- Directed creative ideation, campaign messaging, and content development to align with brand guidelines and business objectives
- Conceptualized, planned, and executed large-scale corporate and consumer engagement events, including launching the region's first Private Health Awards, which gained significant media traction
- Spearheaded PR campaigns, media relations, and corporate storytelling, positioning the brand as an industry leader
Thumbay Group
Assistant Marketing Manager
02.2014 - 04.2016
Job overview
- Designed and analyzed lead generation campaigns, identifying and nurturing high-quality leads for the sales team
- Initiated and managed media tie-ups, brand associations, and sponsorships to amplify brand visibility
- Led the development of corporate magazines, collaborating closely with editorial teams to ensure high-quality content and industry relevance
- Worked closely with designers, copywriters, and creative teams to maintain brand consistency across all marketing assets
- Organized and executed B2C events, experiential marketing activations, and brand awareness programs to strengthen customer engagement and loyalty
Avon
Zonal Manager
06.2010 - 04.2013
Job overview
- Company Overview: A globally renowned beauty, cosmetics, and fashion direct-selling company
- Successfully forecasted market demand, set regional sales targets, and implemented data-driven strategies to achieve financial objectives
- Led the training division, empowering a network of women entrepreneurs by developing and executing structured sales training programs, enhancing their ability to drive revenue growth
- Planned and executed regional product launches, seasonal campaigns, and promotional events, ensuring high-impact customer engagement and market penetration
- Developed and implemented market-specific marketing campaigns, leveraging consumer insights and competitive analysis to strengthen brand positioning
- Ensured adherence to global brand guidelines, executing localized marketing strategies while maintaining brand consistency across all touchpoints
- A globally renowned beauty, cosmetics, and fashion direct-selling company
Education
Indian Institute of ManagementBangalore, India
Certification from Digital And Social Media Analytics
Lovely Professional UniversityPunjab, India
MBA from Marketing & Finance
05-2010
BBK DAV College For WomenPunjab, India
Bachelor of Commerce from Business
03-2008
Skills
Retail & E-Commerce Marketing
Accomplishments
Spearheaded omni-channel marketing strategies that increased brand engagement by 10% and revenue growth by 20%.
Led a 7 member marketing team, driving innovative campaigns across digital, social, and retail channels.
Optimized media buying strategies, reducing acquisition costs by 30% while maximizing ROI.
Implemented data-driven SEO and paid media campaigns, resulting in a 40% increase in organic traffic and improved conversion rates.
Collaborated with influencers and key opinion leaders, resulted in increased reach and impressions by 15%.
Managed a 15M Marketing budget, ensuring cost efficiency and high-impact investments.
Conducted in-depth consumer behavior analysis, refining segmentation and personalization strategies.
Led strategic partnerships, enhancing brand positioning in a competitive market.
Certification
Brand Management: Aligning Business, Brand and Behaviour
Timeline
Head - Marketing and communications
Royal Furniture Group
06.2023 - Current
Consumer Marketing Manager
Sharaf Retail
08.2019 - 06.2023
Marketing Manager - Healthcare and Retail
Thumbay Group
05.2016 - 05.2018
Assistant Marketing Manager
Thumbay Group
02.2014 - 04.2016
Zonal Manager
Avon
06.2010 - 04.2013
Indian Institute of Management
Certification from Digital And Social Media Analytics
Lovely Professional University
MBA from Marketing & Finance
BBK DAV College For Women
Bachelor of Commerce from Business
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