Results-driven marketing leader with a strong record of driving brand growth, consumer engagement, and revenue performance in the retail industry. Adept at leading high-impact, data-driven marketing initiatives across omni-channel platforms. Proven ability to translate customer insights into successful campaigns that maximize ROI and brand visibility. Experienced in building and mentoring high-performing teams, managing multi-million-dollar budgets, and optimizing media investments to achieve business objectives. Passionate about leveraging innovation and analytics to stay ahead in an evolving market landscape.
Retail & E-Commerce Marketing
Spearheaded omni-channel marketing strategies that increased brand engagement by 10% and revenue growth by 20%.
Led a 7 member marketing team, driving innovative campaigns across digital, social, and retail channels.
Optimized media buying strategies, reducing acquisition costs by 30% while maximizing ROI.
Implemented data-driven SEO and paid media campaigns, resulting in a 40% increase in organic traffic and improved conversion rates.
Collaborated with influencers and key opinion leaders, resulted in increased reach and impressions by 15%.
Managed a 15M Marketing budget, ensuring cost efficiency and high-impact investments.
Conducted in-depth consumer behavior analysis, refining segmentation and personalization strategies.
Led strategic partnerships, enhancing brand positioning in a competitive market.