Bibek Niroula
Ajman,UAE
Summary
Strategic and data-driven digital marketer with a proven track record of optimizing full-funnel campaigns for measurable growth. Achieved a 28% increase in CTR and a 20% reduction in CPC through targeted PPC, SEO, and social media strategies. Skilled in Arabic-localized outreach and persona-based messaging that enhance lead quality and accelerate conversion rates. Proficient in Google Ads, Meta Ads Manager, SEO analytics software, and Google Analytics, with hands-on experience tailoring campaigns for UAE and GCC audiences. Available for freelance, remote, or hybrid roles, aligning creative strategy with business objectives to drive performance and ROI.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Online Marketing Assistant
Freelance Digital Marketing Team
Dubai, UAE
10.2023 - 11.2025
- Executed multi-channel campaigns across SEO, Google Ads, Meta Ads, email automation, and social media to drive qualified traffic and conversions.
- Managed PPC accounts with monthly budgets up to AED 15,000, optimizing ad creatives and targeting to improve CTR by 28% and reduce CPC by 20%.
- Created lead magnets, landing pages, and automated email sequences that improved lead quality and shortened sales cycles.
- Coordinated webinars and virtual events with 300+ attendees, managing promotion, registration, and post-event engagement.
- Conducted market and competitor research to refine messaging for UAE and GCC audiences, including Arabic-language adaptations.
- Leveraged Google Analytics and Meta Insights to track KPIs, generate performance reports, and deliver actionable recommendations.
- Collaborated with cross-functional teams (design, sales, development) to align marketing efforts with business objectives.
- Built PR and media outreach strategies, authored creative briefs, and partnered with local media to expand brand visibility.
Electrician
Harkee For medical laboratory equipment
Dubai, U.A.E
10.2023 - 11.2024
- Installed and maintained electrical systems for medical lab equipment, ensuring full compliance with UAE safety standards.
- Diagnosed and repaired faults in tension testers and control panels, reducing downtime by 30% and improving equipment reliability.
- Conducted preventive maintenance and inspections across multiple facilities to extend system lifespan and minimize disruptions.
- Interpreted technical schematics and wiring diagrams to install switchboards and control panels to precise specifications.
- Collaborated with contractors and site teams to deliver safe, on-time installations across 12+ lab environments.
Education
Bachelor of science - Computer Science
Global Educational College
Jhapa, Nepal 09.2019 - 06.2023
Skills
- Full-funnel optimization, persona-based messaging, Arabic-localized outreach for UAE/GCC markets
- Lead generation, audience reactivation, and conversion rate improvement
- Google Ads and Meta Ads Manager
- SEO implementation and performance benchmarking
- Google Analytics, Meta Insights, KPI tracking, campaign dashboards, performance reporting
Digital marketing strategy
Digital advertising strategy
Performance metrics
- Email workflows (HubSpot, Mailchimp), lead nurturing sequences, Zapier integrations, Notion tracking
- Conversion-focused copywriting, landing pages, lead magnets, Canva/Figma asset creation
- Creative brief development and modular ad design
- Competitor analysis, trend monitoring, multilingual outreach (Arabic, English, Hindi)
Automated CRM systems
Collaborative content creation
Market analysis
Certification
- Google Ads Search Certification
- Meta Certified Digital Marketing Associate
- HubSpot Inbound Marketing Certification
- IELTS Academic (Overall Score: 7)
Accomplishments
- Ethical fashion and product presentation
- Visual branding and packaging design
- Persona-based storytelling and campaign ideation
- Exploring automation tools for outreach and conversion
Affiliations
- Ethical fashion and product presentation — exploring sustainable branding and consumer engagement
- Visual branding and packaging design — creating compelling aesthetics for product drops and e-commerce assets
Timeline
Online Marketing Assistant
Freelance Digital Marketing Team
10.2023 - 11.2025
Electrician
Harkee For medical laboratory equipment
10.2023 - 11.2024
Bachelor of science - Computer Science
Global Educational College
09.2019 - 06.2023
Languages
English
Advanced
A1
Hindi
Advanced
A1
Arabic
Elementary
A2
References
References available upon request.