Bin Wang

Chinese and English Bilingual Content Strategy & Creation
Content Presenting & Videos Editing
Community Management & Engagement
Cross-functional Collaboration
Trend Monitoring & Innovation

Within five months, independently built the company’s YouTube channel from zero, achieving 3.5 million views, 8,500 watch hours, and 2,150 subscribers.

I founded and operated a bilingual (Chinese-English) media brand, independently building and managing social media channels with a cumulative following of over 1 million. My work combined content creation, platform growth, data analysis, and monetization through online courses and brand partnerships.

• Social Media Strategy & Management: Launched and managed official accounts on WeChat, Xiaohongshu, and Lizhi FM. Developed platform-specific content strategies and maintained a consistent bilingual brand voice.
• Content Creation & Visual Design: Created high-quality Chinese-English educational and lifestyle content including videos, text, and graphics. Personally handled much of the design and editing work to ensure brand consistency and appeal.
• Online Course Development: Designed and delivered language-learning courses for Chinese learners. Oversaw the full process from curriculum design to video recording and online delivery.
• Analytics & Growth Optimization: Monitored performance metrics across platforms. Applied insights to optimize content strategy, increase engagement, and improve sales performance.
• Brand Collaborations & Monetization: Partnered with relevant brands and influencers for co-branded campaigns, sponsored content, and affiliate promotions.
• Community Engagement: Built and moderated active online communities. Organized interactive sessions and events to boost user engagement and loyalty.

Grew the following from zero on the account below
1. WeChat Public Account: Daily English Speaking, 257,000 followers;
2. WeChat Channel 1: Ben Lao Si English Thinking Course, 102,000 followers;
3. WeChat Channel 2: Latest English Video Selections, 143,000 followers;
4. Lizhi FM Podcast: Daily English Speaking, 405,000 followers.

Sales Management,Data Analysis,Market Promotion,Customer Relationship Management,Inventory Management