Birthe Bolz
Dubai
Summary
Results driven and resourceful multi-unit General Manager with a proven track record of optimising operational processes and maximising profit through innovative management techniques. Organised and diligent with excellent Revenue Management / Sales and Marketing acumen coupled with outstanding interpersonal communication and a passion for delivering exceptional Guest Experience. Motivated by building and developing talented, empowered and dynamic teams.
Overview
30
30
years of professional experience
Work History
General Manager
BARCELO RESIDENCES DUBAI MARINA
03.2020 - Current
- Managed diverse team of professionals, fostering positive work environment and high employee satisfaction.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Consistently delivered GOP > 64% without impacting service and quality
- Implemented operational and administrative Brand Standards
- Achieved highest H&S compliance scores in the region for 4 years
- Designed, budgeted, and planned refurbishment of Guest Rooms to meet Barcelo Brand standards
- Conceptualised and developed the F&B offering including interior design, corporate approvals, menu and 5 year feasibility / ROI – Soft opening planned end 2024
- Submitted application for Green Key Certification in 2024
- TripAdvisor Certificate of Excellence, Nominated World Luxury Travel Awards 2022.
General Manager
CITADINES METRO CENTRAL HOTEL APARTMENTS
11.2012 - 08.2019
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Completed Franchise re-branding from Auris to The Ascott Limited – Citadines brand in June 2018
- Restructure of Hotel Systems, and Reconnection to Distribution Channels, OTA's etc
- Implementation of operational and administrative Brand Standards and SOP's
- Simultaneously Task Force GM of Auris Fakhruddin (340 Keys – 85 staff)
- Continuously achieved above 90% on annual staff engagement surveys
- Staff turnover under 3%
- Designed, budgeted, executed refurbishment of Public Areas and Guest Rooms (2016-17)
- Integral role launching F&B concept, fit-out, launch and product development of “Brambles”
- Gained and renewed Green Key Certification - environmental controls / energy saving initiatives
- Awards: Agoda Golden Circle Award, TripAdvisor Certificate of Excellence – 8.4 (2013-2019).
General Manager
CORAL BOUTIQUE HOTEL - HMH
09.2010 - 01.2012
- Developed comprehensive budget plans, closely monitoring expenses and optimizing cost-saving opportunities.
- Re-positioned property within competitive set in terms of both product and pricing - Moving from 4th to 1st STR RevPar ranking within 18 months.
- Redeveloped F&B concept (in-room dining & outside catering), Coordinated cross-functional teams for menu development, incorporating feedback from marketing, culinary, and financial perspectives into final decisions.
- Completed renovation of Public Areas, Spa, and F&B outlet
- Introduced eco-friendly practices that reduced environmental impact while generating positive publicity for the property.
- Initiated refurbishment of rooms to submission of Project
Sales and Marketing Taskforce
DUSIT INTERNATIONAL
01.2010 - 07.2010
- Six-month secondment to Dusit Thani Lakeview Cairo to implement Commercial brand standards, SOP's and Best Practices for the Sales Department: benchmarking, revenue management and e-commerce.
- Motivated employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
- Served as a mentor to emerging leaders, sharing knowledge and expertise while fostering an environment of continuous learning and growth.
Residence Manager
Dusit Pearl Coast Residence
04.2007 - 12.2009
- First Residence Product of Dusit International in the Middle East
- 2008 Quality Service Audit: 87% / 2008 Facility Quality Audit: 90%
- Achieved the highest Employee Opinion Survey within Dusit for two consecutive years.
Group Director of Sales and Marketing
AAA HOTELS & RESORTS
06.2005 - 10.2006
- Sales, Marketing and PR for 500 operational rooms
- Defined Sales and Marketing strategy for Launch of Zitahli Group – 3 resorts opening within 3 years
- Optimised allocations, introduced yielding, increasing ARR by 12% at average 90% occupancy
- Managed and coordinated activities of six overseas representation and PR agencies.
Regional Director of Sales and Marketing
OBEROI HOTELS & RESORTS
06.2002 - 05.2005
- Established regional Sales Office in Frankfurt, covering Germany, Austria, Switzerland & Benelux
- Developed cooperative marketing strategy including preferred rates with key industry partners
- Lead role in bidding for two properties in Germany (lobbying, pitching, securing council support).
Consultant
CCA INTERNATIONAL Ltd.
10.2001 - 05.2002
- Project/operational consultancy for emerging residential brand “Palmerston Hotels & Resorts”
- Initiated, coordinated and finalized corporate SOP Manual within three months
- Outlined development of international Palmerston Club Membership / Loyalty Scheme.
Business Development Manager
MIRROR IMAGE COMMUNICATIONS Ltd.
01.2000 - 09.2001
- Marketed and secured key industry partners for emerging distribution system facilitating real-time reservations within FIT / Leisure industry
- Bought by Pegasus - now PegsTour.
Consultant
BDO HOSPITALITY CONSULTING
11.1998 - 12.1999
- Investment, Development and Feasibility studies for Equity Partners, Governments and HNWI.
Director of Sales & Marketing
ROTANA HOTEL MANAGEMENT COMPANY
09.1996 - 11.1998
- Opened Al Bustan Rotana Hotel (LHW) – covering FIT & MICE markets (>40% of room revenue)
- Promoted to the opening of Jumeira Rotana - sole responsibility for Sales, PR & Marketing
- Promoted to Area Leisure role - developed Sales and Marketing strategy for 5 properties in Dubai.
Resident Manager
ARABIAN ADVENTURES
06.1994 - 08.1995
Education
Master of Arts - Business Administration - Tourism Management
BOURNEMOUTH UNIVERSITY
UK / GermanyM.A. (hons.) – Modern & Mediaeval Languages -
CAMBRIDGE UNIVERSITY
Cambridge, UKDEUG – Mod. Languages (French/Arabic) -
UNIVERSITÉ DE SCIENCES HUMAINES
Strasbourg, FranceSkills
- Leadership and team building
- F & B Management
- Cost Control
- Strategic Planning
- Financial Analysis
- Sales and Marketing
- Revenue Analysis
- Quality Assurance
- Partnership Development
Custom
Business fluency in English, German, French and Dutch. Conversational Spanish and basic Arabic
Custom
Diving (PADI Dive Master), Photography, Overlanding, Understanding cultures through travel.
Timeline
General Manager
BARCELO RESIDENCES DUBAI MARINA
03.2020 - Current
General Manager
CITADINES METRO CENTRAL HOTEL APARTMENTS
11.2012 - 08.2019
General Manager
CORAL BOUTIQUE HOTEL - HMH
09.2010 - 01.2012
Sales and Marketing Taskforce
DUSIT INTERNATIONAL
01.2010 - 07.2010
Residence Manager
Dusit Pearl Coast Residence
04.2007 - 12.2009
Group Director of Sales and Marketing
AAA HOTELS & RESORTS
06.2005 - 10.2006
Regional Director of Sales and Marketing
OBEROI HOTELS & RESORTS
06.2002 - 05.2005
Consultant
CCA INTERNATIONAL Ltd.
10.2001 - 05.2002
Business Development Manager
MIRROR IMAGE COMMUNICATIONS Ltd.
01.2000 - 09.2001
Consultant
BDO HOSPITALITY CONSULTING
11.1998 - 12.1999
Director of Sales & Marketing
ROTANA HOTEL MANAGEMENT COMPANY
09.1996 - 11.1998
Resident Manager
ARABIAN ADVENTURES
06.1994 - 08.1995
Master of Arts - Business Administration - Tourism Management
BOURNEMOUTH UNIVERSITY
M.A. (hons.) – Modern & Mediaeval Languages -
CAMBRIDGE UNIVERSITY
DEUG – Mod. Languages (French/Arabic) -
UNIVERSITÉ DE SCIENCES HUMAINES
Similar Profiles
Roma Flor BuenaobraRoma Flor Buenaobra
Sales Executive at EMAAR Residences Dubai Marina (formerly known as Address Dubai Marina Hotel)Sales Executive at EMAAR Residences Dubai Marina (formerly known as Address Dubai Marina Hotel)
PRACHIT PRAVIN NAKTIPRACHIT PRAVIN NAKTI
Restaurant Supervisor at Vida Dubai Marina Yatch Club, Vida Dubai MarinaRestaurant Supervisor at Vida Dubai Marina Yatch Club, Vida Dubai Marina
JAHANZAIB LATIFJAHANZAIB LATIF
LOSS PREVENTION SUPERVISOR (TASK FORCE) at MARRIOTT RESIDENCES AL BARSHA SOUTH DUBAILOSS PREVENTION SUPERVISOR (TASK FORCE) at MARRIOTT RESIDENCES AL BARSHA SOUTH DUBAI