BORIS ADE FON
Sales and Marketing Specialist
Dubai,DU
Summary
Driven marketing professional with flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.
Overview
7
7
years of professional experience
Work History
Marketing manager
Blessed Hands FZC
Dubai, UAE
08.2025 - 03.2026
- Implemented SEO practices for improved website visibility.
- Devised product launch plans for successful market entry and uptake.
- Administered budget planning, guaranteeing cost-effective operations in the department.
- Conducted market research, identifying emerging trends and opportunities.
- Established partnerships, fostering company reputation and outreach.
- Streamlined internal processes to enhance efficiency in the marketing department.
- Oversaw event management duties, delivering memorable experiences for attendees.
- Managed social media campaigns to increase online presence.
- Optimised ad spend through strategic pay-per-click campaign management.
- Bolstered customer base through targeted direct email marketing campaigns.
- Facilitated training sessions to foster skill development amongst team members.
- Coordinated with sales department for enhanced lead generation.
- Led team to drive customer engagement and loyalty.
- Analysed competitors' activities, keeping abreast of industry dynamics.
- Developed marketing strategies for effective brand positioning.
- Directed content creation, boosting organic traffic on digital platforms.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Enhanced brand awareness by devising creative promotional activities.
- Negotiated contracts with external agencies, securing optimal terms for the company.
- Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
- Delegated tasks effectively, ensuring productivity within the team.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Identified new customer segments and target audiences to expand reach.
Manager
Zahiat Business Services FZC
Dubai, UAE
11.2024 - 08.2025
- Streamlined communication channels, enhanced internal information flow.
- Facilitated staff training, resulting in better customer service.
- Delivered high-quality products to increase customer satisfaction.
- Enforced safety regulations to reduce workplace accidents.
- Fostered a positive work environment with regular team-building activities.
- Managed team dynamics by implementing conflict resolution strategies.
- Maintained inventory control, reduced stock shortages.
- Optimised resource allocation for increased profits.
- Supervised project timelines for timely completion.
- Identified growth opportunities through comprehensive market research.
- Led performance reviews, identified areas for improvement.
- Liaised with suppliers to ensure timely deliveries.
- Analysed market trends to inform strategic decision-making processes.
- Piloted change management initiatives successfully improving organisational adaptability.
- Implemented cost reduction measures, reduced overhead expenses.
- Developed accurate sales forecasts for improved strategic planning.
- Cultivated strong relationships with clients to secure repeat business.
- Coordinated cross-departmental collaboration for improved workflow.
- Negotiated vendor contracts to secure favourable terms and conditions.
- Secured new business opportunities with successful networking events.
- Delegated tasks efficiently to maximise productivity.
- Boosted department efficiency by streamlining operational processes.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Monitored health and safety measures for guaranteed compliance.
- Led and managed administrative staff to maintain smooth daily operations.
- Designed and implemented training to further develop staff based on business goals.
- Organised financial and operational data to help with yearly budgeting and planning.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Planned revenue generation strategies designed for growth.
- Established clear budgets and cost controls strategies to meet objectives.
- Analysed and resolved complex resource management issues for optimised scheduling.
- Oversaw facility maintenance and allocated needed resources to meet standards.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
- Developed organisational policies for administrative oversight and internal controls.
- Investigated issues affecting group operations, prepared reports and helped correct problems.
- Drafted procedural statements and guidelines for company-wide use.
- Represented organisations at seminars, conferences and business events.
- Streamlined processes to improve and optimise office operations.
- Created classification systems to manage archives.
Genenral Manager
Paradise Business Cooperation Sarl
01.2021 - 09.2024
- Managed budget implementations, employee evaluations, and contract details.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Developed and implemented strategies to increase sales and profitability.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Marketing Manager
HISTBA University Bafoussam Cameroon
01.2019 - 12.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
Education
Bachelor of Arts - Business Management
University Of Bamenda
07.2017
Diploma - Business Management
Estuary Academics and Strategic Institute
07.2019
Skills
- Leadership and mentoring
- PR strategy creation
- Email marketing automation
- Budget management proficiency
- Crisis communication handling
- Social media platforms expertise
- Pricing strategy formulation
- Consumer behaviour understanding
- Promotional material design
- Creative ideation
- Public relations tactics
- Content management systems usage
- Email marketing expertise
- Integrated marketing communications
- Goal-Oriented approach
- Webinar and podcast production
- Website traffic growth
- SEO proficiency
- Market segmentation knowledge
- Digital advertising strategies
- E-Commerce platform usage
- Marketing automation software
- Brand awareness enhancement
- Product positioning understanding
- Promotional campaigns planning
- PPC campaign handling
- Campaign development
- CRM Software proficiency
- Digital marketing strategy
- Google analytics mastery
- New product launch
- Market research analysing
- Brand development
- Proficient in Excel
- Data-driven decision-making
- Customer journey mapping
- CRM management
- Stock counting
- Content management systems
- Data analysis and reporting
- Social media marketing
- Project Management
- Account management
Languages
6,6
Languages
English
French
Timeline
Marketing manager
Blessed Hands FZC
08.2025 - 03.2026
Manager
Zahiat Business Services FZC
11.2024 - 08.2025
Genenral Manager
Paradise Business Cooperation Sarl
01.2021 - 09.2024
Marketing Manager
HISTBA University Bafoussam Cameroon
01.2019 - 12.2021
Bachelor of Arts - Business Management
University Of Bamenda
Diploma - Business Management
Estuary Academics and Strategic Institute