Bouchra Banani
Dubai
Summary
Engineer with over 10 years of experience in the banking sector, specializing in distribution strategy, commercial performance, and network support. Expertise in developing and implementing strategies to optimize sales performance, streamline distribution channels, and drive business growth. Skilled in project management, performance analysis, and translating global business goals into actionable commercial plans.
Dedicated team player, proactive and hands-on in task completion.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Senior strategy manager
Crédit Agricole Du Maroc
Rabat, Morocco
08.2022 - 09.2024
- Aligned the distribution strategy with the bank’s overall business goals and commercial objectives.
- Developed and implemented the distribution strategy for Business Banking services.
- Enhanced overall company performance with data-driven strategies.
- Carried out detailed competitor analysis to anticipate potential challenges or threats.
- Established key performance indicators to monitor progress towards objectives.
- Delivered constructive feedback to sales teams, boosting overall productivity.
- Collaborated with senior leadership to refine and optimize the business banking offering and its distribution channels.
- Provided leadership and support to the Business Banking relationship managers and staff.
- Leaded market research initiatives to identify trends and customer needs in the business banking space
- Managed and reported on key performance indicators (KPIs) related to sales, service quality, and operational efficiency
Entrepreneurship Financing Program manager
Crédit Agricole Du Maroc
Rabat, Morocco
04.2022 - 08.2023
- Designed financing products in alignment with government program directives.
- Promoted the products across various channels and through field-based animation.
- Provided support to the Business Banking relationship managers and staff.
- Established partnerships with universities to foster entrepreneurship education.
- Contributed to the promotion of entrepreneurship in coordination with government structures.
- Achieved the position of market leader in agricultural entrepreneurship financing.
Unit manager
Crédit Agricole Du Maroc
Rabat , Morocco
11.2012 - 03.2022
- Contributed to the creation of Distribution Network Strategy and Performance department, implementation of its key missions including the development of deliverables.
- Designed Dashboards for tracking and analyzing commercial performance, and managed reporting distribution.
- Proposed support and development plans for the network to enhance commercial growth.
- Developed and implemented commercial challenges for sales advisors to boost sales performance, with rewards as incentives.
- Developed KPIs to guide team towards business goals.
- Implemented customer segmentation and portfolio management.
Education
Executive MBA - Strategy
ESCA Business School
Rabat/ Morocco 11.2020 - 02.2022
Engineer's degree - Project Management
Ecole Mohammadia d'Ingénieurs (Engennering School
Rabat /Morocco /2007 - /2010
Skills
- Banking market knowledge
- SWOT Analysis
- Statistical analysis
- Data analysis
- Microsoft excel mastery
- Product development
- KPI tracking
Certification
Gender Data Driving Business Decisions certificate
Financial Alliance for Women
September 20 to October 11, 2023
Languages
Arabic
Proficient (C2)
French
Proficient (C2)
Spanish
Advanced (C1)
References
References available upon request.
Timeline
Senior strategy manager
Crédit Agricole Du Maroc
08.2022 - 09.2024
Entrepreneurship Financing Program manager
Crédit Agricole Du Maroc
04.2022 - 08.2023
Executive MBA - Strategy
ESCA Business School
11.2020 - 02.2022
Unit manager
Crédit Agricole Du Maroc
11.2012 - 03.2022
Gender Data Driving Business Decisions certificate
Financial Alliance for Women
September 20 to October 11, 2023
Engineer's degree - Project Management
Ecole Mohammadia d'Ingénieurs (Engennering School
/2007 - /2010
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