Bradley Bennett

• Guided a regional team of marketing managers, ensure successful marketing strategies and execution as per annual marketing plan.
• Allocated and adapted budgets to optimize activities and marketing strategy for Middle East, Africa and Turkey region.
• Worked with creative agencies to build effective demand campaigns with strong deliverables and measurable outcomes.
• Outstanding demand generation campaigns deliver returns below 3% of sales revenue.
• Create innovative strategies to drive customer engagement in retail.
• Detailed execution of multichannel marketing programs to grow new markets, channels and increase presence and share.
• Engaged with top tier PR and social media partners across Middle East, Africa, and Turkey delivering relevance, new content and engagement.
• Official spokesperson and media trained.
• Executed regional events. Intesec Dubai , Securex Africa, ISAF Turkey resulting in sales growth and solid lead generation for client and enterprise business.
• Brought key brand/ product video lead digital campaigns with 360-degree marketing and sales program. Integrated search, programmatic and social elements.
• Effective Amazon AMS and DSP product campaigns delivering 30% ROAS
• Grew ecommerce sales revenue to 21% of total sales in Turkey through brand preference and consideration campaigns with Amazon, Hepsiburada and other online platforms.
• Ongoing marketing programs and execution across 16+ different countries.
• Key countries: Nigeria, United Arab Emirates, Saudi Arabia, Turkey, Israel, South Africa, Pakistan, Egypt, Morocco, Kenya
• Collaborated with regional sales directors on ongoing geo expansion plans in Africa. Sales growth consistently above 25% year on year.

• Store manager 2001 to 2006 and promoted to divisional manager role in 2006.
• Managed Plug Ins Deira City Center store 2002 - 2004.
• First electronics retail store to reach AED1 million sales in 1 day's trading DSF 2004
• Involved and developed electronics retail across UAE in early 2000’s and grew organized electronics retail.
• Wrote complete Standard Operating Procedure manual (S.O.P)
• Reduced costs, keeping business operating within budgets and increasing profits.
• Set annual company sales budgets and manage profit and loss statements.
• Developed new electronics retail shop formats in UAE, opened first new BIG BOX retail concept.
• Developed and trained new store managers and supervisors using succession planning and staff development programs.
• Cross-trained existing employees to maximize team agility and performance.
• Managed purchasing and stock management programs along with team of procurement managers. Delivered improved stock rotation and reduced provisioning.

Responsible for effective management of retail operations, shop displays and customer experience

• Cultivated interpersonal skills by building positive relationships with others.
• Proven ability to develop and implement creative solutions to complex problems.
• Worked effectively in fast-paced environments.
• Managed 2 stores in organisation.
• Achieved consistent budget targets with optimal expense controls.

• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Hyperama – Managed transition of the Perishables manager role to new Specialty Foods manager in organization.
• OK Bazaars – Manager for 5 shops across country
• Specialty was introducing SOP and training in stores and driving sales with profitability.
• Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.