Brindha Gopal
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
Work History
Digital Marketing Associate
IBM
08.2022 - 08.2023
- Managed digital projects from initial concept through final implementation and live monitoring.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Created and optimized landing pages for lead generation and improved conversion rates by 15% through A/B testing and user experience enhancements.
- Assisted in the planning and execution of social media advertising campaigns on platforms like Facebook, Twitter, and LinkedIn, driving brand awareness and engagement.
Digital Marketing Analyst
Cognizant
06.2019 - 07.2022
- Initiated market research studies and analyzed findings.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Conducted in-depth keyword research and analysis to optimize website content and improve organic search rankings, resulting in a 40% increase in organic traffic.
Education
Bachelor of Engineering - Computer Science
Hindusthan College of Engineering And Technology
Coimbatore04.2019
Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics
- Social Commerce
- Channel Optimization
- Email Promotions
- Business Communications
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Visa
Dependant Visa- 2 years
Timeline
Digital Marketing Associate
IBM
08.2022 - 08.2023
Digital Marketing Analyst
Cognizant
06.2019 - 07.2022
Bachelor of Engineering - Computer Science
Hindusthan College of Engineering And Technology
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