BURAK SEVILENGUL

Providing Strategic and Operational Advisory Services to corporations in MENA Region specializing in areas such as commercial strategy, revenue and profitability management, advanced analytics, sales and marketing strategy and partnerships,

Advisor to the Founders and the Board of Directors of a Global privacy and cybersecurity solutions providers focusing on partnership strategy, business development and Go to Market activities.

Board Member and Advisor to the Founders of a Global Assistive Technologies Company, providing guidance on profitable growth of the company through expansion of product portfolio and market reach.

Guided the management to define a profitable growth strategy and oversaw the execution of the strategy delivering 500% profit growth in 3 years.

Board Director, Board Human Resource and Remuneration Committee Member, Board Investment and Finance Committee Member of PTCL, which is a publicly listed company

Board Member of Erada Microfinance which is a partnership between Etisalat Egypt and Sovereign Fund of egypt

• Revenue responsibility of international operations in 14 countries across Middle East, Asia and North Africa generating 9.5 billion USD revenue
• Defined the commercial strategy for both B2B and B2C segments in the local operations throughout the region
• Drive multi-country commercial initiatives and digital services development across the footprint

Key Achievements:

• Etisalat International net profit increased to 1.6bn AED from 0.6bn AED
• Led commercial turnaround in Saudi Arabia leading 13% YoY revenue increase (before the turnaround 13% decline) and turning company into 167M SAR quarterly profit from a a Loss of 130M
• Led commercial and customer experience turnaround in Pakistan delivering 6% YoY increase (Q1 2021) (6% YoY revenue decline before the turnaround

• Consultant to CEO and Chairman of the Board of LC Waikiki, a global retial brand on corporate and commercial strategy
• Seniol Advisor to Bain&Co for EMEA wide projects in marketing and digital practice areas

Vice Chairman of Global Bilgi, which is a Business Process Outsourcing company with operations in Turkey and Ukraine with more than 5.000 employees

Chairman of the Board of a Sales and Distribution subsidiary of Turkcell operating retail stores and distributing mobile devices throughout Turkey

Role and Responsibilities:

• All marketing functions and brand management for Corporate, Consumer and Residential business
• Revenue management responsibility of 3.5 billion USD
• Responsible from all digital services such as IPTV, OTT, Content services and digital payment communication, sports, music, publishing, cloud and digital payments as well as partner and ecosystem management.
• Sponsor of 4.5G program, corporate wide initiative with more than 300 participants orchestrating all the efforts starting from tender process and business planning spanning to roll out and go-to market activities.
• Sponsor of Convergence program, corporate wide initiative managing the transition of Turkcell from a mobile focused telco company to an integrated telco and digital services company.
• Key Achievements:
• 9,5% annual revenue growth, 39% increase in digital services revenues.
• OTT communication app reached 6M downloads and 3M+ active users in less than a year (10x increase)
• Turkcell TV+ became the fastest growing digital TV service surpassing 600K paying customers in 1 year.
• Number of Turkcell Music and Cloud service customers increased 200% (5,4M download) and 600% (1,7M user) respectively becoming the leading services in Turkey, far ahead of global competitors.

Role and Responsibilities:

• Full P&L Responsibility (including all operational costs through allocation) of consumer business unit that generate 80% of companies operational income
• Customer management for 30M+ customers
• Managing Retail network of 1000+ exclusive and 10.000+ non-exclusive stores, (2014-2015

Key Achievements:

• ~30% growth in revenue and EBITDA in less than 5 years despite very unfavorable regulatory environment
• Unique insight driven segmentation strategy (youth, farmers, housewives, white-collar, affluent) delivering solutions for specific insights of each segment, leading to deepened customer relationship and 35% decrease in churn rate
• Progressive methods such as behavioral economics, neuromarketing, ML based real time campaign management, decoded insight generation etc. introduced and utilized.
• Major channel restructuring of wholesale and retail business model, retail service design as well as new retail store concept leading to efficient supply chain and increased customer satisfaction.

• All Customer acquisition, retention and revenue management for 30+M customers,
• Managed a team of 30 professionals with 5 direct report unit heads.

• Business development for mobile devices with local channel partners throughout the region
• 67 countries, 4 main regional hubs (UAE, Egypt, South Africa, Turkey)

• Managed Turkcell branded messaging, data and value added services portfolio for consumer market, with a team of 8 product managers.
• Managed planning, design, implementation and communication of customer retention programs for 18+ million subscribers with a team of 6 professionals.

Managed data driven marketing projects for various clients in retail, F&B and automotive industries

• Defined pricing structure and target customer groups for new product launches and promotion programs.
• Project leader - real-time pricing and contract management tool used by sales force nationwide.

• Managed all international marketing and sales activities for canned and frozen seafood products generating USD40 million annual revenue,
• Participated in establishment of an import and distribution company in the UK for direct sales to retailers.
• Managed sales, marketing and distribution activities of subsidiaries in the U.K and Germany.

• Managed relationships with customers in CIS, Middle Eastern and Asian markets.
• Determined potential domestic suppliers and negotiated contracts to meet market demand.

• Full P&L Responsibility o of international operations in 14 countries across Middle East, Asia and North Africa generating 9.5 billion USD revenue.
• Increased Profit by 50% during the term
• Led strategy, M&A, technology, legal and regulatory and commercial functions for e&(Etisalat International)
• Led all the activities of major M&A projects including scouting, investment thesis and business case preparation and approvals from shareholders
• Set annual strategies, budgets, corporate targets of the operating markets and oversaw the performance
• Led corporate governance project redefining the operating model between the holding company and the subsidiaries
• Represented the company in investor relations including results announcements, bond issuance and due diligence activities