Caitriona Logue

Business class crew member providing a personalised experience for each passenger. Upholding safety and emergency procedures.

• Woman's wear visual merchandising manager. Implementing VM strategies for collection launches, window installations and store set ups including floor designs, fixture placement.
• Installing new store concepts and fit outs within the region ensuring quality control checks and alignment with brand concept and guidelines.
• Focused on commercial results using daily and weekly reports to analyze figures and trends. Ensuring an impactful customer journey, maximizing profits and positively impacting KPI's.
• Overseeing, training and supporting smaller in store teams in mens wear and kids wear departments. Ensuring deadlines are met and all installations are aligned with the brand .

• Creating a customer journey through visual story guides and implementing this across women's wear, mens wear and accessories.
• Styling store and window mannequins with full creative control.
• Daily store walks and weekly meetings to continuously refresh trends, floor plans and fixture placement, making commercial decisions and keeping the customer journey fresh and impactful.
• Working out of hours for seasonal installations
• Working alongside a team to ensure brand values and strategies are implemented throughout the store
• Analyzing trends and competitors

• Daily running of two floor store and managing of team of 30 people.
• Maximized sales and minimized shrinkage through strong implementation of Vm guidelines including window installations, floor plans, decals, in store pos, excellent customer journey and adherence to standard practices.
• Managed store budgets across all departments.
• Lead smaller visual teams including training and ensuring menswear, kids and accessories departments all followed brand guidelines.
• Visual merchandiser lead in store and throughout the region when needed for seasonal setups, new concept installations and training.
• Liaising and building a rapport with regional managers on weekly store visits and weekly calls with entire region.

• Managed small concession brands within the flagship store.
• Liaising with head office with figures and trend updates.
• Driving sales through visual merchandising and continuous rotation of products.