Summary
Overview
Work History
Education
Skills
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Languages
Timeline
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Canster Mendonca

Canster Mendonca

Dubai,UAE

Summary

Energetic professional with keen interest in digital marketing, well-suited for role as Digital Marketing Executive. Demonstrates proficiency in social media management and content creation, complemented by strong analytical and communication skills. Capable of driving online engagement and brand growth through innovative strategies.

Overview

2
2
years of professional experience
3
3
years of post-secondary education

Work History

Digital marketing executive

Fanar Management Consultancy
Dubai, UAE
04.2024 - 09.2024
  • Performed detailed market and competitor research to identify opportunities and challenges in the digital landscape.
  • Created visually stunning graphics and engaging videos that effectively communicated brand messages across multiple platforms.
  • Improved email marketing campaigns by enhancing deliverability for increased engagement.
  • Leveraged effective backlink strategies to enhance website SEO and domain authority
  • Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
  • Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
  • Grew audience and promoted brand awareness among target customers on social media platforms.
  • Worked closely across departments to implement latest findings from data and analytics.
  • Managed social media accounts, including Facebook, Instagram, Twitter, TikTok and YouTube.
  • Grew online social media presence with comprehensive content plan and online content strategy.
  • Successfully captured and edited video and photo content for [specific projects e.g., marketing campaigns, events].
  • Demonstrated proficiency in using CapCut to create high-quality videos that met project objectives.

Social media assistant

CySecK, Centre of Excellence in Cybersecurity
Bangalore , India
04.2023 - 03.2024
  • Created and managed social media content, contributing to a 65% increase in brand engagement.
  • Orchestrated social media campaigns with a focus on strategic keywords, resulting in a 25% increase in online visibility.
  • Utilized analytics tools to analyze user behavior, leading to a 90% growth in followers.
  • Implemented compelling social media campaigns, driving a 45% increase in followers within three months through skillful planning and execution.
  • Crafted compelling social media posters, reels, and carousels using diverse tools to enhance digital visibility and engagement.
  • Produced engaging video content, optimizing digital presence for enhanced visibility and audience interaction.
  • Generated an 80% surge in user engagement across diverse social media platforms, including Instagram, Facebook, Twitter, and LinkedIn, through strategic content optimization and audience-centric approaches.

Digital Marketing Intern

Ontrack Bike Rentals
Bengaluru, India
02.2023 - 04.2024
  • Established high-quality backlinks for the website, augmenting its SEO profile and enhancing online authority.
  • Forged partnerships with local influencers, resulting in a 25% increase in brand mentions
  • Implemented compelling social media campaigns, driving a 25% increase in followers within three months through skillful planning and execution.
  • Crafted SEO-optimized blogs for the website, enhancing online visibility and driving organic traffic

Digital Marketing Intern

The Corporate Group
Sheikh Zayed Road, Dubai, UAE
07.2022 - 09.2022
  • Executed SEO best practices in article creation, optimizing content for improved search engine visibility.
  • Conducted a thorough SEO audit of the company website, identifying and implementing enhancements for optimal performance.
  • Contributed to the back-end development of the company's website, enhancing its visual appeal and user experience.
  • Implemented both on-page and off-page SEO strategies, further elevating the website's search engine ranking and overall digital presence.

Education

Bachelor of Commerce -

Padua College of Commerce and Management
Mangalore, India
03.2015 - 04.2018

Skills

  • Social Media Marketing
  • Content Creation
  • SEO
  • Email and SMS campaigns
  • WordPress proficiency
  • Newsletter design
  • Search Engine Marketing (SEM)
  • Google Ads
  • SEO audits
  • Content marketing
  • Facebook Ads Manager
  • Lead generation campaigns
  • Internet and e-mail marketing 
  • Search Engine Optimisation (SEO)
  • Google AdWords
  • SEM
  • Basic Design Skills
  • Canva
  • Photoshop
  • Illustrator
  • Video Marketing
  • Data and Analytics
  • Design
  • Thinking and Planning
  • Communication
  • Leadership
  • Time Management
  • Adaptability
  • Problem Solving
  • Teamwork
  • Creativity
  • Video Editing

Languages

English
Fluent
Hindi
Fluent

Timeline

Digital marketing executive

Fanar Management Consultancy
04.2024 - 09.2024

Social media assistant

CySecK, Centre of Excellence in Cybersecurity
04.2023 - 03.2024

Digital Marketing Intern

Ontrack Bike Rentals
02.2023 - 04.2024

Digital Marketing Intern

The Corporate Group
07.2022 - 09.2022

Bachelor of Commerce -

Padua College of Commerce and Management
03.2015 - 04.2018

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Canster Mendonca