Carla Awika
Sales & Marketing
Dubai
Summary
Goal-oriented manager with distinguished experience in retail industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Business Development & Sales Manager
Maple Bear Gulf Nurseries
09.2022 - Current
- Develop and implement strategies to increase brand awareness and market presence for nursery group
- Create comprehensive training materials for branch managers to enhance their tour conversion rates to 80%.
- Develop new software system to streamline registration process for parent inquiries, providing more efficient way to analyses their status and monitor branch performance (Salesforce)
- Increased revenue growth by identifying new business opportunities and establishing strategic partnerships.
Administrator
French Children's Nursery (Mon Ecole)
03.2018 - 08.2022
- Managing parents communications including prospecting of new enrollments and maintain existing ones
- Owning suppliers management including contracts development and renewals
- Handling staff salaries and attendance.
Senior Marketing Manager Home Segment
Emirates Integrated Telecommunication Company (du)
12.2013 - 05.2018
- Developed innovative Geo-targeted sales approach delivering on mass personalization communication Achieved increase of 25% in revenue and 8% in new subscriptions year on year
- Launched new products that meet customers needs and commercial targets
- Created end-to-end go to market and communication strategies
- Worked closely with research team on market sizing, customer profiling and competitive analysis
- Designed customer journey with UX team fueled by research and data signals
- Created incentive schemes that fit best commercial targets
- Led key initiatives in Consumer segment including retail transformation, fixed network expansion and self-care.
Category and Logistic Manager
Emirates Integrated Telecommunication Company (du)
01.2011 - 12.2013
- Created awareness within community and across country to divert traffic to new location/ POS
- Managed negotiation, operational readiness and framework agreements of retail outsourcing project
- Managed operational and logistic aspects for various sales channels
- In charge of operational readiness for new stores opening (retail, franchise and shop in shops)
- Developed procedures, practices and work methods to ensure effectiveness and efficiency
- Conducted mystery shopping and measured customer service levels.
Account Executive
Emirates Integrated Telecommunication Company (du)
01.2007 - 12.2010
- Establishing contact with potential clients
- Achieving sales & revenue targets
- Worked with cross functional teams to create customized enterprises solutions.
Sales and Marketing Sr. Executive
SETS (Dell exclusive distributor)
09.2003 - 01.2007
- Organizing exhibitions and advertising campaigns
- Assisted in creating promotional bundles
- Achieving sales & revenue targets.
Education
Wedding Planning Certificate -
EMDI
Dubai 09.2015 - 01.2016
Change Management - Making Change a positive process - undefined
Spearhead Training
Mastering Team Creativity in 9 Words -
Manchester Business School
Bachelor of Arts - Sales & Marketing
Saint Joseph University (USJ)
Beirut 09.2000 - 07.2003
Skills
Self Motivation
undefinedTimeline
Business Development & Sales Manager
Maple Bear Gulf Nurseries
09.2022 - Current
Administrator
French Children's Nursery (Mon Ecole)
03.2018 - 08.2022
Wedding Planning Certificate -
EMDI
09.2015 - 01.2016
Senior Marketing Manager Home Segment
Emirates Integrated Telecommunication Company (du)
12.2013 - 05.2018
Category and Logistic Manager
Emirates Integrated Telecommunication Company (du)
01.2011 - 12.2013
Account Executive
Emirates Integrated Telecommunication Company (du)
01.2007 - 12.2010
Sales and Marketing Sr. Executive
SETS (Dell exclusive distributor)
09.2003 - 01.2007
Bachelor of Arts - Sales & Marketing
Saint Joseph University (USJ)
09.2000 - 07.2003
Change Management - Making Change a positive process - undefined
Spearhead Training
Mastering Team Creativity in 9 Words -
Manchester Business School
Similar Profiles
Dayna D'AvicoDayna D'Avico
Foreign Language Teacher at Maple Bear AcademyForeign Language Teacher at Maple Bear Academy
Shelton GuthmanShelton Guthman
Delivery Driver at Maple Bear Inc/ InstacartDelivery Driver at Maple Bear Inc/ Instacart
Sherri MacDonaldSherri MacDonald
Trainer at Maple Bear SchoolsTrainer at Maple Bear Schools
MOHAMMED ANASMOHAMMED ANAS
Freelancer at Stefab.comFreelancer at Stefab.com
ERICK SAIMON MMBAGAERICK SAIMON MMBAGA
Ramp Operations Team Leader at Dnata, The Emirates GroupRamp Operations Team Leader at Dnata, The Emirates Group