CARLA YAMMINE

Managing Beauty and wellness brands across different channels in UAE: department stores, retailers, wellness studios pharmacies, hotels spa and salons.

Building contracts and commercial agreements for beauty brands offline and online.

Following up with suppliers on expansion, conversion and brands activations.

• Introducing Dyson Personal Care products to the salon business by recruiting the right hairdressers for the brand.
• Implementing Dyson Strategy through the seeding agreements with top salons in Riyadh to create awareness and build the advocacy of the brand.
• Channeling all the business activity between Dyson and the sub-distributor in Riyadh including stocks and forecast.
• Following up on Sell-in figures and numbers of units seeded with a clear tracking for the prospects meetings and the retail agreements done with salons.

• Handling all sales and commercial activities related to 35 beauty brands (OPI, Olaplex, Indola, Paul Mitchell, Guinot and others) for beauty salon business.
• Managing a Sales team of 9 executives in Dubai and salons business customers.
• Setting budgets per brand and targets to meet end of year objectives.
• Making sure that the marketing calendar is implemented with the proper forecast quarterly.
• Handling Key accounts and Mass market customers.
• Working on agreements and contracts for Top customers to maximize their potential discussed through business reviews.

• Managing Sales Team on all facial, slimming, mesotherapy brands covering all UAE market. Main clients are Spa lounges, Hotels, salons and clinics.
• Setting the team year objectives and quarterly KPI
• Sales Coaching with team during market visits.
• Business Development of current clients by cross-selling through our wide portfolio to maximize market share inside the Spa versus high competition.

• (KERASTASE and REDKEN 5th Avenue NYC) Professional Product Division
• Handling and managing Sales Team on both brands covering all UAE market.
• Setting the team year objectives and quarterly KPI
• Sales Coaching with team during market visits.
• Handling key accounts policy contracts and partnerships.
• Achieving targets.
• Quarterly business reviews with action plan for all salons and retailers
• Building action plans per client with customer follow up.
• Implementation of business strategy, marketing calendar and customer engagement.

• Handling and managing Sales Team on both brands covering all UAE market.
• Setting the team year objectives and quarterly KPI
• Sales Coaching
• Handling key accounts policy contracts of the brand.
• Achieving targets with plus 20% sales growth
• Quarterly business reviews with action plan for all Beauty Lounges, Salons, Spa’s categories
• Building action plans per client with customer follow up.
• Forecasting stocks based on animations and yearly budget phasing and launches, marketing plan and budget trend landing per customer.
• Handling orders, returns, stock adjustment, collections and marketing tools.

• Detailing on Glaxo smith Kline oral care product line (Sensodyne, Pronamel, Corega, Corsodyl and Parodontax).
• Dentist visits and pharmacies covering Beirut region.
• Participating and handling medical events and seminars (Dentist Syndicate annual exhibition, Lebanese University annual exhibition on dentistry medical products)
• Holding certification in Advanced Presentation Skills that was held in Cairo in June 2008, by Glaxo SmithKline.
• Preparing scientific gathering for dentist doctors, presenting new medical products along with scientific specifications.

• Doctors and pharmacies site visits with prospecting on several areas.
• Representing Jordanian generics antibiotics for all specialties.

• Responsible in the pharmacy about all dermatologic issues related to face caring, brand advocacy and sales.
• Creating animations and marketing ideas related to Anthelios (Sun protection).

• Responsible in the pharmacy about all dermatologic issues related to face caring.
• Brands L.E.D (Laboratoires d’Evolution Dermatologique), EVAUX, Laboratoires Contapharm – Eye Care