CAROL V HABON
Dubai,UAE
Summary
Accomplished professional specializing in strategic planning and campaign management with a strong focus on cross-functional collaboration. Proven expertise in budget management, vendor relations, and visual merchandising, leading to enhanced store layouts and customer engagement. Skilled in brand storytelling and effective space planning, contributing to successful store openings. Demonstrated leadership in team development and training, fostering high-performing teams.
Overview
16
16
years of professional experience
2000
2000
years of post-secondary education
Work history
Senior Brand Creative & Manager Visual Merchandising
ANDY ENTERPRISES LLC
10.2024 - 12.2025
- Managing multiple Brands such as: Vivobarefoot,Aetrex,Oofos,Keen,BO + TEE,Nike Strength,Ten Thousand,RAD,While On Earth,Built for Athletes,TYR,Saucony,Hoka,Hyperice,2POODS.
- Lead the development and execution of comprehensive brand marketing strategies across various channels, enhancing brand visibility and customer engagement.
- Oversee visual merchandising, creating compelling in-store displays that drive foot traffic and enhance customer experience.
- Collaborate with cross-functional teams, including sales, design, and production to ensure brand consistency and alignment with marketing goals.
- Conduct market research and competitive analysis to identify trends and adjust marketing strategies accordingly.
- Coordinate with model agencies, influencers, photographers, and videographers to facilitate seamless collaboration and project execution.
Brand Creative & Manager Visual Merchandising
APPAREL GROUP LLC, BIRKENSTOCK
Jebel Ali
04.2023 - 07.2024
- Managing 51 stores across GCC regions & Collaborate with brand and marketing teams to develop and execute brand vision, visual identity, and creative campaigns.
- Manage a team of visual merchandisers to design and implement visual displays, fixtures, and in-store environments.
- Analyze sales data and customer insights to inform creative and visual merchandising strategies.
- Partner with external vendors, designers, and contractors to execute visual merchandising and creative projects.
Retail Brand Marketing & Visual Merchandiser
ANDY ENTERPRISES LLC
11.2020 - 02.2023
- Assisted in the planning and execution of marketing initiatives, including social media campaigns and promotional events, increasing customer engagement.
- Managed vendor relationships and coordinated marketing materials, ensuring timely delivery and adherence to branding standards.
- Designed and implemented seasonal visual merchandising concepts that aligned with brand identity and seasonal promotions, enhancing customer experience and driving purchases.
Area Visual Merchandising & Visual Merchandising Supervisor
GMG GULF MARKETING GROUP LLC
Oud Metha, Dubai
03.2016 - 07.2020
- Working with multiple brands: Nike,Under Armour, Adidas,Puma,Converse,New Era, Ellesse, Timberland, Columbia, The Northface, Napapijri, Speedo, Hurley, New Balance, Vans,Asics,Coega,Arena,Billabong,EA7 Emporio Armani, Garmin, On.
- Analyze sales data and inventory levels to inform visual merchandising decisions and optimize product placement.
- Conduct regular store visits to assess compliance with visual merchandising standards, providing feedback and recommendations for improvement.
- Work closely with marketing, sales, and operations teams to create cohesive promotional displays and campaigns that drive traffic and sales.
- Design and implement innovative visual displays that engage customers and enhance the shopping experience.
- Stay updated on industry trends and competitor activities to identify opportunities for improvement in visual presentation.
- Prepare and present reports on visual merchandising performance and area strategy effectiveness to senior management.
Senior Visual Merchandiser
ALYASHMAK TRADING LLC
Dubai
06.2015 - 02.2016
- Develop and implement innovative visual merchandising strategies that align with the brand’s seasonal objectives and marketing campaigns.
- Create eye-catching displays that showcase products effectively, using color, lighting, and spatial awareness to enhance customer experience.
- Analyze and optimize store layouts to maximize product visibility and customer flow, ensuring a luxurious shopping environment.
- Stay up-to-date with the latest visual merchandising trends, consumer behavior, and market research to keep the brand relevant and competitive.
Visual Merchandiser
M.H. ALSHAYA LLC JACK WILLS FABULOUSLY BRITISH
Dubai
04.2014 - 04.2015
- Ensure that all visual merchandising aligns with the Jack Wills brand standards and guidelines, maintaining a consistent aesthetic across all displays.
- Analyze sales performance and customer feedback to adjust visual displays as necessary, ensuring that high-demand products are prominently featured.
- Work closely with store management and sales teams to communicate merchandising strategies and coordinate in-store setups.
- Stay up-to-date with the latest trends in visual merchandising and retail, integrating innovative ideas into displays to enhance the customer shopping experience.
Visual Merchandising
LIWA MASHREE TRADING LLC
Dubai
04.2010 - 03.2014
- Create eye-catching and on-trend store displays, window displays, and floor fixtures that showcase our products in the best possible light.
- Plan and execute visual presentations, including window displays, in-store graphics, and interactive elements.
Education
Bachelor of Science - Management
AMA University
Quezon City, Manila, PhilippinesSkills
- Strategic Planning
- Campaign Management
- Cross-Functional Collaboration
- Budget Management
- Vendor Management
- Visual Merchandising and Store Layout Design
- Window and Mannequin Styling
- Brand Identity & Storytelling
- Store Opening & Space Planning
- Team Leadership & Staff Training
LINK
Linkedin : www.linkedin.com/in/carol-victoria-ano-habon-1630a363
Timeline
Senior Brand Creative & Manager Visual Merchandising
ANDY ENTERPRISES LLC
10.2024 - 12.2025
Brand Creative & Manager Visual Merchandising
APPAREL GROUP LLC, BIRKENSTOCK
04.2023 - 07.2024
Retail Brand Marketing & Visual Merchandiser
ANDY ENTERPRISES LLC
11.2020 - 02.2023
Area Visual Merchandising & Visual Merchandising Supervisor
GMG GULF MARKETING GROUP LLC
03.2016 - 07.2020
Senior Visual Merchandiser
ALYASHMAK TRADING LLC
06.2015 - 02.2016
Visual Merchandiser
M.H. ALSHAYA LLC JACK WILLS FABULOUSLY BRITISH
04.2014 - 04.2015
Visual Merchandising
LIWA MASHREE TRADING LLC
04.2010 - 03.2014
Bachelor of Science - Management
AMA University