Catherine Louise Britt
Dubai
Summary
Results-driven professional with career-long record of client management and satisfaction, sales management, and holiday planning and management success. Proven talent for aligning business strategy and objectives with established client needs assessment and sales paradigms to achieve maximum operational impacts with minimum resource expenditures. Detail and success-focused professional with the ability to establish and foster close and lasting relationships with key personnel, operate with a strong focus on meeting and exceeding sales goals and objectives, and oversee the planning and management of trips and holidays for clients, including travel, accommodation, and activities. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills.
Overview
18
18
years of professional experience
Work History
SENIOR TRAVE EXPERT
ESCAPES DMC
07.2023 - Current
- Utilized customer-centric approach to understand clients' preferences, budgets, and requirements, delivering customized travel solutions that exceeded expectations.
- Effectively built and maintained relationships with clients, travel partners, and suppliers to ensure seamless execution of travel plans.
- Managed end-to-end travel arrangements, including flights, private jets, yachts/boats, cruises, accommodations, transportation, and unique experiences, with meticulous attention to detail.
- Leveraged extensive industry knowledge and resources to stay updated on travel trends, destinations, and emerging travel opportunities.
- Participated in B2B networking events within Luxury Travel industry.
- Continuously hitting and exceeding sales targets.
- Dealing with VIP, UHNW Clients and Royalty
- Negotiating contracts on behalf of company with tour operators and hotels
SALES & MARKETING COORDINATOR
WhiteWater West
01.2020 - Current
- Effectively utilize CRM software "Champion" and operate as a team super-user in support of sales team and internal function groups.
- Operate with strong and ongoing focus on instituting significant improvements in processes to achieve success.
- Carry out continuous improvements and enhancement of data quality in CRM system as part of assigned duties.
- Lead creation, development, and refinement of sales support materials and training document library.
- Furnish support in organization, coordination, and execution of sales and pre-contract training plans.
- Serve in integral role by searching for and identifying website sales leads, including evaluating them and distributing daily.
- Contribute extensively to generation proposals and chart creation and preparation of contract documents.
- Navigate organization and coordination of trade shows and dispense support to marketing in executing trade show-related activities.
FRANCHISE OWNER AND FOUNDER OF STAYCATIONS & BEYOND
Travel Counselors ME
09.2014 - 01.2020
- Played key role by proactively overseeing growth and establishment of profitable database of clients.
- Leveraged expertise and knowledge to specialize in luxury travel, honeymoons, cruise, flights, tailor-made, ski, and other aspects of travel.
- Established and cultivated close and lasting relationships with clients to obtain understanding of their needs and tailor and adapt holidays and trips to meet their needs and requirements.
- Provided first-class and exceptional customer service while going above and beyond brief to arrange upgrades for flights and hotels and travel to and from airport.
- Performed multichannel, direct, and tailored marketing toward clients with wide range of needs and objectives.
- Closely collaborated and communicated with regional travel team to coordinate and book flights and holidays.
- Engaged and participated in networking on regular basis to identify and develop business leads and ensure success.
- Presided over all elements of booking process from end to end, including researching travel options and prices and providing selection of recommendations to each client.
- Cooperated with clients to refine their travel options before confirming trip and interfaced with regional support to book each part of trip.
SENIOR TRAVEL CONSULTANT
Elegant Resorts Dubai
02.2018 - 07.2019
- Interacted with clients to identify their specifications and needs and provided recommendations on suitable travel packages and services.
- Conducted research into wide range of destinations and means of travel regarding prices, customs, weather conditions, reviews, etc.
- Achieved substantial success by delivering personalized bespoke travel service, operating as Middle East Specialist for UK inbound clients, and amassing 60% of business turnover.
- Acted as representative of company at variety of networking events to meet and foster relationships with future clients, as well as attending travel trade shows.
- Operated in pivotal capacity by maintaining strong presence within expat community as travel professional.
- Carried out effective administration of social media accounts to increase engagement, awareness, and revenue.
BUSINESS DEVELOPMENT EXECUTIVE
GlaxoSmithKline - CPM
01.2006 - 11.2009
- Formulated and fostered profitable relationships with retailers across my region while guaranteeing all service requirements were met for existing lines and performing presentation of new products to market to grow market share and increase shelf space for GSK lines.
- Collaborated with retailers to provide support in marketing products and improving sales with variety of options, including point of sale displays, promotional materials and competitions, and buy one get on free
- Carried out effective administration of contracts and navigated negotiation and closing of contracts and agreements.
- Drove significant increase in distribution through signing of viable coolers and vendors as part of assigned duties.
- Interfaced with wider sales team to furnish support when colleagues were on annual leave, as well as guaranteeing that regular communications and updates were provided to management through a combination of email and conference calls.
- Conducted proactive planning of personal call file to ensure travel across region was efficient and to reach key accounts with regular visits.
- Focused on driving growth of new routes to market by proactively cold calling across health and fitness sector, increasing distribution points and sales volumes.
- Demonstrated track record of success by meeting and exceeding set KPIs within first quarter of business year and securing national contracts across designated territory.
Education
HND in Science in Sport -
Bridgwater College
Bridgwater, EnglandBTEC National Diploma in Sports Studies -
Bridgwater College
Bridgwater, EnglandSkills
- Microsoft Office Suite
- CRM Systems
- Negotiating
- Relationship Management
- Sales Management
- Contract Management
- Business Development
- UHNW Client Management
Languages
English
Hobbies and Interests
- Netball
- Skiing
- Travelling
- Travel Blogs
- Cooking
- Reading
Timeline
SENIOR TRAVE EXPERT
ESCAPES DMC
07.2023 - Current
SALES & MARKETING COORDINATOR
WhiteWater West
01.2020 - Current
SENIOR TRAVEL CONSULTANT
Elegant Resorts Dubai
02.2018 - 07.2019
FRANCHISE OWNER AND FOUNDER OF STAYCATIONS & BEYOND
Travel Counselors ME
09.2014 - 01.2020
BUSINESS DEVELOPMENT EXECUTIVE
GlaxoSmithKline - CPM
01.2006 - 11.2009
HND in Science in Sport -
Bridgwater College
BTEC National Diploma in Sports Studies -
Bridgwater College
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