Summary
Overview
Skills
Work History
Education
Certification
Timeline
Volunteer
Ceejay Farias

Ceejay Farias

Business Lead
Dubai

Summary

Forward-thinking Business & Product Lead bringing expertise in Product Management, Research, Marketing and Partnerships in premium consumer tech industry. Having been a member of 2 founding teams, I am exceptionally skilled at building rapport with individuals across functional departments in order to optimize project goals and output, solve complex problems, and deliver innovative improvement strategies.

Overview

4
4
years of professional experience
2
2

Founding Teams

Skills

  • Strategic Partnerships
  • Product Management
  • Relationship Development
  • A/B Testing
  • Cross-functional Collaborations
  • Marketing & Growth Strategy
  • Product & Market Research
  • Communications & PR
  • Data Analytics
  • Influential Negotiation
  • UI/UX Improvement
  • SEO & SEM

Work History

Strategic Partnerships Manager

NeoFin AE
Dubai
04.2023 - Current
  • Developed and executed an innovative, revenue-focused partner strategy in the ME market, resulting in a 48% increase in revenue.
  • Successfully onboarded and managed a diverse portfolio of 12+ high-performing partners spanning multiple industries, creating a robust ecosystem of mutually beneficial partnerships.
  • Diversified revenue streams by identifying and onboarding partners in complementary sectors, reducing revenue dependency by 15%.
  • Achieved a 100% partner retention rate through strategic relationship management and tailored support, fostering lasting partnerships.
  • Created onboarding and adoption reports to drive partner performance enhancements, resulting in an 60% increase in lead generation through strategic adjustments.

Business & Product Lead - Middle East

Reeco (Division of PCS Wireless)
Dubai
06.2022 - 03.2023
  • Conceptualized and developed the product vision, strategy and essential components through analysis and hypothesis testing.
  • Collaborated and directed engineering and marketing consulting teams, providing project direction and detailed feedback.
  • Developed go-to-market strategies for $430 million consumer electronics market entry.
  • Developed product positioning and and pricing strategies tailored to B2B and B2C.
  • Developed and executed communication strategies to engage with external stakeholders.

Marketing & Product Lead - UAE & KSA

Teckzu (Division of PCS Wireless)
Dubai
07.2020 - 06.2022
  • Developed UI/UX strategies resulting in 58% increase in conversion rates and 21% boost in organic search traffic.
  • Reduced cost per lead by 44% through analysis of customer feedback and market trends.
  • Created and executed a full digital marketing strategy encompassing SEO, PPC, social media, influencer marketing, and email campaigns.
  • Launched and managed a strategic partnership program, increasing brand awareness by over 30% in less than a year.
  • Led email planning and execution for 85+ campaigns, implemented A/B testing, improved CTR by 42%.

Marketing Intern

Teckzu (Division of PCS Wireless)
Dubai
09.2019 - 07.2020
  • Worked closely with management to understand and decide product pricing structure.
  • Implemented content strategy that resulted in 38% increase in engagement.
  • Collaborated with design and engineering team to redesign website, driving page views up by 25%.

Strategic Global Alliance Intern - EMEA & APAC

Convergent Global
Dubai
06.2019 - 06.2019
  • Initiating business discussions and build relationships with C-Level executives across L&D and tech industry.
  • Sponsors acquisitions across specified territories.
  • Reported to Chief Executive Officer.

Education

B.A (Hons) - Business Management

Middlesex University
Dubai
2020

High School Diploma -

Leaders Private School
Sharjah
2016

Certification

  • Data Visualisation, TATA, September 2023
  • Omnichannel Marketing Program, lululemon - September 2023
  • Investment Banking Program, JPMorgan Chase - July 2023
  • Climate and Sustainability Program, Boston Consulting Group - April 2023
  • Commercial Banking Program, JPMorgan Chase - April 2023

Timeline

Strategic Partnerships Manager

NeoFin AE
04.2023 - Current

Business & Product Lead - Middle East

Reeco (Division of PCS Wireless)
06.2022 - 03.2023

Marketing & Product Lead - UAE & KSA

Teckzu (Division of PCS Wireless)
07.2020 - 06.2022

Marketing Intern

Teckzu (Division of PCS Wireless)
09.2019 - 07.2020

Strategic Global Alliance Intern - EMEA & APAC

Convergent Global
06.2019 - 06.2019

B.A (Hons) - Business Management

Middlesex University

High School Diploma -

Leaders Private School

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