CHADI NASREDDINE
Dubai,UAE
Summary
Driven commercial sales professional with demonstrable experience in retail, wholesale and industrial sales. Builds outstanding client rapport for increased spending and repeat business. Uses in-depth knowledge of evolving market trends to continuously meet consumer needs. High-achieving Commercial expert with extensive experience in new business strategy and growth. Exceeded sales and performance targets through proactive networking and pitching. Utilized key communication, persuasion and negotiation skills to build profitable customer bases. Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion. Committed manager with exceptional leadership, organizational skills and communication abilities leads high-performing cross-functional teams. Leads projects, company operations and business growth.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
Regional Commercial Partnership Head - MEIAT & CCA
CARTIER Perfumes - Richemont Group
Dubai, United Arab Emirates
03.2021 - Current
- Managing fragrance commercial business partnership with all agents in Middle East, India, Africa, Turkiye and newly CCA(Russian market)
- Drive growth and manage the P&L by developing new strategy, market share, animations, expansion and profitability through key performance indicators
- Negotiated profitable business contracts to achieve monthly KPI targets.
- Expanded market share by 27%, increasing sales to retailers and distributors.
- Monitored sales market activity to remain ahead of competitors.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
- Achieved monthly sales and performance KPIs for improved team success.
- Handled large numbers of accounts within assigned territory area.
- Generate reports on sales, providing relevant information to track sales progress and inform future strategies.
- Utilised various sales techniques to develop relationships with customers and drive sales.
- Used regional knowledge to maximise territory area sales potential.
Area Sales Manager MEIA
CARTIER - Richemont Group
Dubai, UAE
07.2016 - 02.2021
- Overseeing the sales performance, setting and achieving sales targets, optimizing profitability and maintaining consistent standards of service and performance across all locations
- Assess risks and make recommendations under strategic plans
- Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
- Delivered KPI targets and improvements on consistent basis through excellent leadership.
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Organised financial and operational data to help with yearly budgeting and planning.
- Conducted periodic performance reviews for direct reports.
- Established clear budgets and cost controls strategies to meet objectives.
- Designed long-term business strategy to guide leadership decision-making.
- Planned and managed resources and budget to support and deliver objectives.
- Upskilled staff through targeted training opportunities, enhancing team capabilities.
Regional Retail Operation Director MENA
AGATHA PARIS (Fashion Accessories & Watches)
Dubai, UAE
01.2013 - 06.2016
- Overseeing the retail, export network of a fashion jewelry brand in the MENA territory
- Managing client relationships, identifying opportunities for new contracts
- Analyze data and create reports to identify areas of business growth
- Monitor local and federal regulations, Bid on new projects and negotiate contract terms
- Recruit and oversee contractors and vendors
- Managed daily operations by overseeing financials, key performance indicators and employee performance.
- Led negotiations with vendors and suppliers, securing favourable terms.
- Implemented company policies and legal guidelines.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Formulated business plans to increase growth and minimize cost for company.
- Designed business strategies to obtain short and long-term goals for company.
- Evaluated market trends and competitor activities, informing strategic decision-making.
- Established budgets based on historical, current and forecasted business data.
- Initiated and oversaw innovative marketing campaigns, enhancing brand visibility.
- Spearheaded strategic planning initiatives, aligning organizational objectives with long-term goals.
- Directed day-to-day work of 36 employees and motivated teams to exceed objectives.
Division Manager - Travel Retail & Niche Perfumes
Paris Gallery (Killian – Byredo – Clive Christian – Bond 9 – Montale – Micallef)
Dubai, UAE
09.2010 - 12.2012
- Represented organizations at seminars, conferences and business events.
- Set daily priorities and communicated targets, motivating teams to achieve them.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Established clear budgets and cost controls strategies to meet objectives.
Regional Brand Manager – Make Up for Ever
LVMH Brand Group – Al Fahim Enterprises – Paris Gallery Group
Dubai, UAE
02.2006 - 09.2010
- Drive growth of the brand, Excellent achievement +35% vs 2008 during the big crises recession and double the turnover +150% vs 2007
- Increased brand market share to rank 1 in Makeup for 4 years in a row,
- Manage a team of 4 boutiques managers, 2 market supervisors, 2 planners and 60 Beauty Consultants,
- Managed multiple projects and direct reports while maintaining strategic approach.
- Developed marketing plans to support department strategies.
- Defined and communicated marketing tactics to help teams meet KPI targets.
- Organised marketing plans and programmes to best support business growth and development.
- Maximised media coverage through tactical planning and communications.
- Networked with media and PR professionals to build campaign reach.
- Led branding strategy development for new products and launches to reflect overarching principles.
Sales Executive – S.T Dupont & Tumi
Chalhoub Group
Dubai, UAE
10.2003 - 01.2006
- Recognized as best sales representative (# 1) for 3 years in a raw
- Managed client relationships from early stages of sales process through to post-sales
- Built long-term relationships with customers and generated referrals from existing clients.
- Achieved and exceeded sales targets in line with client growth across all products and services.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
- Fostered positive relationships with customers to enhance loyalty and retention.
Education
Management Diploma - Sales & Marketing
AHLEI –Washington
Lebanon 10.1996 - 04.2000
Skills
- Strategic Thinker
- Persuasive Expert
- Highly Motivator
- Sales Oriented
- Strategic Planning
- Business development
- Interpersonal communication
- Astute negotiator
- Active listening skills
- Goals Achievable
Custom
- Family - Tennis
- Travel - Friends
- Diving - Boxing
Languages
Arabic
Native
English
Fluent
French
Beginner
Timeline
Regional Commercial Partnership Head - MEIAT & CCA
CARTIER Perfumes - Richemont Group
03.2021 - Current
Area Sales Manager MEIA
CARTIER - Richemont Group
07.2016 - 02.2021
Regional Retail Operation Director MENA
AGATHA PARIS (Fashion Accessories & Watches)
01.2013 - 06.2016
Division Manager - Travel Retail & Niche Perfumes
Paris Gallery (Killian – Byredo – Clive Christian – Bond 9 – Montale – Micallef)
09.2010 - 12.2012
Regional Brand Manager – Make Up for Ever
LVMH Brand Group – Al Fahim Enterprises – Paris Gallery Group
02.2006 - 09.2010
Sales Executive – S.T Dupont & Tumi
Chalhoub Group
10.2003 - 01.2006
Management Diploma - Sales & Marketing
AHLEI –Washington
10.1996 - 04.2000
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