Chadia EL Fahsi

• Leading Team of (Indian, Russian, Serbian, Filipino, Turkish, Moroccan, Algerian)
• Supports and acts on behalf of Director of Event Management in his/her absence.
• Leads pre-event and post-event meetings for assigned groups.
• Makes pricing decisions – develop & recommend pricing strategy for the department which will result in the greatest market share and return which is regularly updated.
• Assists Director of Revenue, Director of Sales & Marketing in preparing weekly, monthly, quarterly and annual reports and analysis
• Conducts pre- and post-event meetings as required to review/communicate group needs and feedback.
• In charge of all administrative works within the Events Department.
• Produces monthly department reports and forecasts.
• Responsible for all BEO's and pre-conference and Events meetings.
• .Ensures a seamless turnover from sales to service back to sales. Recognizes opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events.
• Identifies operational challenges associated with groups and works with the property staff and customer to solve these challenges and/or develop alternative solutions.
• Implements, and monitors action plans to ensure Revenue Plan objectives are achieved. Manages group room blocks and meeting space for assigned groups,
• Works closely with the Sales & Marketing team in strategic planning and analysis to continually improve the Events department profitability.
• Adopts full responsibility for the total revenue generation of different segments and yield maximization for the Events department whilst actively developing new business opportunities for the department.
• Focus on developing the multi-faceted UAE C&I market – both international incentive groups and local market
• Coordinates all promotional and printing material needs with the marketing department by planning & overseeing the department’s advertising & promotional activities including print, electronic & direct email outlets.
• Work closely with the operational team in Food & Beverage to ensure cohesion and clear communication, attend all relevant meetings and drive “sharp” event execution.
• Work closely with the Executive Chef, Executive Events Sous Chef & the Events Services Manager to create menus and unique products to service all Events activities.
• Create new theme events working with operations team and ensuring both product & service high standards are met through the operational teams.
• Assists in conducting marketing surveys on current & new product concepts.
• Provides direction on and conducts market research.
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
• Oversees the selling and servicing of residential groups
• Oversees the selling and servicing of banquet and catering business.
• Involved in all Delphi/Opera system interface, monitoring and enforcing the correct & proper use of this system to “seal deals.”
• Assist in the preparation of the annual budget
• Monitor, analyze and report variations from the budget.
• Support in managing the Department’s expenses.
• Participates in forecasting, budgeting & planning.

• .Directs inbound or outbound logistics operations, such as transportation, warehouse activities, and logistics quality management
• Managing daily purchasing activities, supervising staff, and allocating tasks
• Foresee movement of goods between home country and other countries
• Monitor arrangements that employees make for forwarding freight at n desired time in cost-effective way
• Resolves problems relating to transportation, logistics systems, imports or exports, and customer issues
• Collaborates with other governments departments to integrate logistics with business systems or processes
• Main point person for Shipping, Supplies, Mailing, Maintenance, equipment, Invoices & Payments Manage relationships with vendors, service providers, and landlord, ensuring that all items are invoiced and paid on time
• Responsible for developing and implementing office policies by setting up procedures and standards to guide operation of office
• Responsible for recruiting staff for office and providing orientation and training to new employees.

Manage all events and groups of various scale (local and international) from start to end

• Visit companies for joint sales calls and explore new potential companies
• Gather all relevant event and group details and be able to quote rates as per sales strategy.
• Handling several segments: corporate, leisure, MICE, weddings and social events
• Constant communication with clients to get all necessary event and group details.
• Effectively communicate all event and group details to concerned departments within the hotel.
• Assist and guide operations team during setup and on actual event.
• Analyze and interpret reports for department and present to senior management.
• Manage deadlines, reports, projects and targets
• Independently handle office administration, create and close all files with complete backups for each event and group
• Responsible for production, conversion of accounts
• Preparing and presenting offers & contracts, invoices to clients.
• Ensure achievement of sales objectives on monthly, quarterly and yearly basis.
• Follow up on leads and redraft offers if needed, in order to materialize each enquiry
• Thoroughly discuss menus for events, and if needed, arrange a meeting with Chef or organize food tasting.
• Conduct hotel site inspections, showcasing potential of event space and comfort of night's stay.
• Post events follow up to gather feedback and suggestions.

• Handling Meetings, incentives, conferences, and exhibitions (MICE)
• Participates in internal and external meetings i.e., forecast, pre-events briefing, menu review, weekly and monthly department meeting
• Handling all type of weddings from 50 up to 1000 guests
• Managing and organizing outdoor catering services (Dubai, Sharjah, Ajman & Abu Dhabi)
• Achieved 15% increase in the wedding’s Segment in 2015
• Handling Church Events & Associations
• Determines annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results
• Manages corporate and leisure groups/FIT bookings
• Establish sales objectives by forecasting and developing monthly and annual sales
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, Market indicators, and competitors
• Establish and adjusts selling prices by monitoring costs, competition, and supply and demand
• Assisting in orienting, and training new employees in Sales & marketing Department
• Participated in Bride Show for 3 Days at World Trade Center (WTC) in Dubai & Abu Dhabi 2016.

• Handling Corporate accounts
• In charge of organizing meetings and conferences
• Managing and organizing outdoor catering services
• Handling bookings that come through meeting broker (RFP)
• Responsible for production, conversion of accounts
• Handling Exhibitions, Concerts, Iftars.
• Planning, coordinating & executing event, pre and post event activities
• By working closely with Banquet & other departments
• Menu engineering, floor planning, function sheets (BEO) & Group action plans
• Achieving individual & Group targets
• Preparing reports & assisting in forecasting Departmental revenue
• Entertaining networking clients.

• Prepare all proposal and quotes which must be sent out within 24 hours of initial enquiry in line with Hotel Standard template.
• Responsible for generating own leads, managing appointments and selling to clients from MICE Industries
• Building rapport and generate business opportunities from key MICE accounts
• Attending monthly Sales blitz & telemarketing
• Attending weekly sales briefing pertaining to MICE business environment in market.
• Scheduling sales calls to be made one week in advance and share this information in weekly sales briefings
• Responsible of updating conference bench report every day.

• Responsible for processing all types of visas including visit visas, business visas for hotel guests as well as staff and requests from other Marriott Properties
• In charge to ensure that the Police CID Reporting System is updated hourly each day with proper process in place for 100% compliance and capturing of all guest records
• This includes arrivals, departures, room moves & the number of guests per room
• Responsible to submit relevant documents periodically to the Labor Office with regard to cancelled/absconding employees and delete from the Hotel’s sponsorship list and to complete Departure and Exit formalities for staff after cancellation of visas
• Submits the daily DTCM reports as required by no later than 12pm each day
• 100% compliance with this timeline is required
• Prepares on a monthly basis reports on the following: visa reconciliation & passport inventory
• 100% Compliance with Labour, Municipality and DTCM Requirements.

• Handling Restaurants reservations for 9 outlets
• Preparing and forwarding quotations for all inquiries
• Preparing Promotions Plans and flyers for all outlets in the hotel
• Attending daily Food & Beverage Communication Meeting and send the information via e-mail to all departments
• Responsible to update the Food & Beverages Database on monthly basis
• Handling all group reservations in Food & Beverages Department
• Entertain guests’ calls
• Handles New Year reservations for 9 Restaurants & 3 ballrooms, including Tickets Sale.