Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
As an experienced Brand Manager at SWAN, I have successfully initiated discussions with high-profile organizations such as NBA and FIFA, fostering valuable collaborations with Gilli FM for brand promotion. With a strong focus on user acquisition and strategic partnerships, I have generated impressive revenue through various marketing efforts.
Throughout my tenure, I have developed an extensive portfolio of renowned brands, including Emirates NBD, ADCB, Liv, Barakat, Greenvalley, My Alfred, LikeCard, Wego, Al Ansari, Zofeur, Meydan, Glam Beaute, Yallahood, FirstCry, and MyBenefits. Additionally, I have executed a successful giveaway campaign in collaboration with Xclusive Yachts, further enhancing brand visibility.
As a representative of SWAN, I have proudly showcased the brand at prestigious events such as Seamless and Commerzify, effectively highlighting our unique offerings and expanding our network. Managing a team of over 50-100 in-house influencers, I have successfully leveraged their reach to promote the brand and drive engagement.
Furthermore, I have implemented effective PR strategies on LinkedIn, partnering with "Wear Your Brand" to maximize brand exposure and enhance online presence. Additionally, I spearheaded the successful launch of Eros in the electronics sector, contributing to SWAN's diversification and growth.
As the Head of Partnerships at Yallamarket, I closely collaborated with the C-suite to focus on customer acquisition through online channels. My portfolio included working with prominent brands such as Smiles by Etisalat, Liv Bank, More by Emirates NBD, Abu Dhabi Commercial Bank Offers, Instashop, Noon, Deliveroo, Talabat, UrbanCompany, MyBenefits, the Entertainer, Careem by Uber, BOTIM by Algento, HSBC, Amazon, Noon, and Carrefour Retail.
During my tenure, I successfully scaled up revenue by 20x with a 118% quarter-over-quarter order growth. I also represented the brand at Seamless Event, Dubai, and was responsible for P/L management, optimizing internal processes, and streamlining workflows.
My expertise in trade discounts, campaign management, seasonal promotions, communication strategy, retention, and engagement helped me influence both internal and external stakeholders. I actively pitched in new partner leads and effectively managed cross-functional projects while showcasing the product.
As a Merchant Onboarding specialist at Talabat, a Delivery Hero Company, I have been focused on enhancing the vendor onboarding touchpoints to ensure a seamless process. My role involves coordinating with internal stakeholders, such as sales acquisition, vendor operations, and account managers, as well as cross-country coordination with product operations.
I also specialize in assortment selection, lead management, report generation through Salesforce, Tableau, and Looker, and inventory management tools such as CMS, PIM, and other in-house tools. I have been actively involved in campaign and promotion management, as well as competitor market research to ensure Talabat remains competitive in the industry.
With my expertise in these areas, I have been able to successfully manage and streamline the vendor onboarding process, ensuring that our vendors have a seamless experience from the start. I am passionate about providing excellent service to both internal and external stakeholders while ensuring the continued success of Talabat.
As a Zonal Manager at Nestaway, a proptech firm, I have been responsible for driving P&L, supply/demand management, and compliance across multiple teams. My role involves strategic planning, inventory management, and project management, as well as driving revenue generation and NPS.
I have been actively involved in cross-functional team coordination with finance, supply chain, services, marketing, tech, and legal teams, and have experience in managing HUB operations. People management and talent development are my key strengths, having successfully hired, mentored, and retained top talent, including area managers and operations managers.
I am passionate about data-driven decision-making and have been actively responsible for managing CRM tools such as Salesforce, Leadsquared, Noticeboard, Metabase, and Redmine. With my expertise in these areas, I have been able to drive GMV and ensure the success of Nestaway in the industry.
As an Area Operations Manager at Swiggy, my focus has been on last-mile delivery, fleet management, and launching new cities from scratch. I have a track record of successfully fulfilling orders and tracking delivery operations to ensure customer satisfaction.
My experience in managing fleets and last-mile delivery has helped me ensure smooth and efficient operations, leading to increased order fulfilment rates. I have also been instrumental in launching new cities from scratch, successfully managing the entire process from planning to execution.
With my expertise in these areas, I am committed to delivering the best customer experience through efficient operations and streamlined delivery processes.
As an analyst at Evive, I have extensive experience in data integration, ETL, and Libre office. I was an integral part of the Plan Choice Team that built medical insurance pricing suggestions for Fortune clients.
My expertise in data integration and ETL has helped me streamline data processes, ensuring accuracy and efficiency in data management. I have also mastered the use of Libre office, which has helped me deliver high-quality results in data analysis.
With my skills and knowledge in these areas, I have been able to provide valuable insights and recommendations to help clients make informed decisions.
Marketing & Industrial collaborations Head, Data Science & Business Analysis Club, NIT Trichy
Branding & Publicity Head, Sports Contingent, NIT Trichy School Pupil Leader, Anglo-Indian
Consulting foundations: client management & relationships, Counter intuitive leadership strategies for a VUCA(volatile, uncertain, complex, ambiguous) environment, Data-Driven decision making by PwC, SIX Sigma(DMAIC Analysis)
As the founder of PlatformPlot, an on-demand grocery delivery platform, I successfully built the MVP from scratch on Wix while integrating it with G-Domain and social media tools.
I procured supplies from various channels such as Indiamart, Amazon, Metro Cash n Carry, and local vendors to ensure high-quality products for our customers. I also liaised with local government bodies to comply with trade regulations and pitched our business model to Saif Partners and NSRCEL IIMB (VC Fund/Incubation).
Under my leadership, we were able to deliver 100 orders per day within 60 minutes SLA, while maintaining an average fill-rate of 87-92%. Our site impressions and traffic conversion were managed at 5-7% efficiency, and our AOV was at 8 USD, while CPO fluctuated between 6.50-7 USD.
I am passionate about providing high-quality service to our customers while ensuring the continued success of PlatformPlot in the industry.
As a Project Trainee in Business/Managerial Economics at Indian Institute of Management Bangalore, I had the opportunity to work on diverse projects that honed my analytical skills. I was involved in calculating and analyzing yields, costs and returns for farmers across seasons, as well as analyzing data from a Karnataka-based agricultural information delivery project. Using Advanced-Excel and R programming, I also scraped data and performed box plot analysis to gain deeper insights. These experiences have equipped me with valuable skills in data analysis and project management.
Marketing and Sales Intern at Oyo Rooms
Digital Marketing Intern at MCaffeine
Brand Managing Intern at Intern Theory Career Solutions
Marketing Internship at Roast Media
Marketing & Sales Internship at LaughGuru
Internship at Hindustan Petroleum Corporation Ltd