Summary
Overview
Work history
Education
Skills
Languages
Accomplishments
Timeline
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Chama Abouali

Chama Abouali

Abu Dhabi, UAE ,United Arab Emirates

Summary

Distinguished Catering Sales Manager with over a decade of expertise in the industry. Known for exceptional problem-solving skills and a commitment to enhancing client satisfaction. Demonstrable success in exceeding sales targets and leading successful exhibition events.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work history

Event Catering Business Manager

Emirates Palace Mandarin Oriental Hotel
Abu Dhabi, UAE
2019.01 - Current

- Established and fostered client relationships, handling inquiries and crafting custom quotations.

- Managed the event lifecycle from concept to execution, collaborating with culinary experts to ensure top food quality.

- Oversaw the catering department's budget, implementing cost-saving practices.

- Led team development through targeted training programs.

- Worked with the marketing team to increase catering service visibility.

- Maintained strict health and safety standards, managed client documentation, and coordinated vendor interactions.

- Regularly reviewed and iterated on culinary offerings based on feedback.

Catering Event Manager

Royal Catering LLC
Abu Dhabi, UAE
2017.02 - 2019.01

- Executed customized event planning, aiding in menu selection and logistical coordination.

- Led catering teams to deliver smooth service during events.

- Built and maintained vendor relationships, ensuring equipment quality.

- Managed financial operations, promoting transparency and fiscal diligence.

- Upheld rigorous health and safety protocols, advocating for compliance and awareness.

Exhibition Event Manager

Abu Dhabi National Exhibitions Company
Abu Dhabi, UAE
2014.02 - 2017.01
  • Understood event timelines and coordinated staff to meet required deadlines.
  • Delegated tasks to meet changing event demands, achieving agreed timings and maintaining professional standards.
  • Coordinated accessory and table-dressing hire for weddings and parties.
  • Engaged facilities and catering managers with customer projects to deliver smooth, high-quality events.
  • Coordinated visual, sound and lighting teams in setting up events well ahead of start times.
  • Provided audio-visual equipment to suit exact conference and seminar requirements.
  • Confirmed external caterers and suppliers met in-house safety and legal requirements.

Assistant Events Manager

Abu Dhabi National Hotels Compass ME LLC
Abu Dhabi, UAE
2013.01 - 2014.01
  • Conducted testing to diagnose system faults.
  • Leveraged strategic networking to create new business opportunities.
  • Carried out day-to-day duties accurately and efficiently.
  • Managed on-site evaluations, internal audits and customer surveys.
  • Developed appropriate resources to meet needs of diverse audiences.
  • Delivered services to customer locations within target timeframes.
  • Offered friendly, efficient customer service and handled challenging situations with ease.

Education

Diploma - Entertainment Tourism

Moulay Ismail University
Morocco
2008.01 - 2013.01

Skills

  • Sales and marketing
  • Sales closing techniques
  • CRM Software proficiency
  • Payment processing
  • Field sales visits
  • Sales territory management
  • Sales call strategy
  • After-sales customer service
  • New business generation
  • Product and service knowledge
  • Customer oversight
  • Consultative sales
  • Team building
  • Public relations

Languages

Arabic
Native
English
Fluent
French
Advanced

Accomplishments

- Orchestrated renowned events such as IDEX, highlighting UAE's position in defense innovation.

- Led the coordination for ADIPEC, underscoring UAE's role in global energy discourses.

- Managed the Dubai World Cup 2014

Timeline

Event Catering Business Manager

Emirates Palace Mandarin Oriental Hotel
2019.01 - Current

Catering Event Manager

Royal Catering LLC
2017.02 - 2019.01

Exhibition Event Manager

Abu Dhabi National Exhibitions Company
2014.02 - 2017.01

Assistant Events Manager

Abu Dhabi National Hotels Compass ME LLC
2013.01 - 2014.01

Diploma - Entertainment Tourism

Moulay Ismail University
2008.01 - 2013.01
Chama Abouali