Hi, I’m
Chandini Leelodharry
Digital Marketing Manager
Dubai
Summary
Tech-savvy Digital Marketing Manager with more than 7 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Analytical & creative approach with proven results in digital marketing efforts.
Overview
9
years of professional experience
4
years of post-secondary education
3
Languages
Work History
Richard Attias & Associates
Digital Product Manager
03.2022 - 08.2023
Job overview
- Managed digital projects from initial concept through final implementation and live monitoring (websites, mobile app, virtual event platform, and digital activations).
- Increased mobile app downloads by 30% and app engagement by 25% through targeted campaigns.
- Organized and managed engaging webinars with industry experts, attracting over 500 attendees.
- Advocated for customer experience improvements to drive wider user adoption within event industry.
- Improved website visibility & organic traffic by 25% through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Produced and presented comprehensive analytical reports on digital products, leveraging user data and behavior insights to drive a 25% increase in participation, optimize UX, and enhance UI design.
- Led market research to optimize user experience and enhance website functionality; responsive design, resulting in a 40% decrease in bounce rate and a 50% increase in average session duration.
- Managed global vendor relationships, resulting in a 20% decrease in contract costs and a 15% increase in service quality across 5+ countries.
- Analyzed customer behavior to derive digital product performance insights and identify areas of potential improvement.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
Events & Sports Management (ESM)Dubai
Digital Marketing Specialist
02.2018 - 03.2022
Job overview
- Developed 360 digital marketing strategies by creating and implementing plans to reach, convert and engage target audiences.
- Increase in website organic traffic by performing ongoing keyword research and optimization. Optimized campaigns through A/B testing to increase online sales.
- Helped clients develop website portals and social media pages to promote businesses.
- Managed search engine marketing budgets and tracked campaign performance.
- Led an AI-powered chatbot to automate customer service interactions, resulting in a 40% reduction in response time and improved customer satisfaction.
- Applied sentiment analysis using NLP techniques to analyze customer feedback and adjust marketing strategies, leading to a 25% increase in customer engagement.
- Led the optimization of email and SMS campaigns through A/B testing and analysis, with 30% increase in click-through rates and a 40% improvement in overall campaign ROI.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Led market research efforts encompassing competitor analysis, customer surveys, and trend forecasting; insights guided the development of a new digital strategy resulting in a 35% increase in online sales.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Wrote, edited, and optimized blog posts, lead-gen landing pages, articles, and newsletters, increasing website traffic by 25% and driving a 15% boost in email subscriber engagement.
- Analyzed digital channels, applying KPIs to measure campaign success and revise future strategies.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
One.com
IT Support - English & French
01.2016 - 12.2017
Job overview
- Resolved diverse range of technical issues across multiple systems, resulting in a 30% decrease in escalations and a improvement in issue resolution time.
- Consistent testing of company's IT solutions, critically analyze functions, and report to senior management before launch.
- Used ticketing systems to manage and process support actions and requests.
- Documented support interactions for future reference.
- Successful up-selling of IT solutions to potential buyers.
Emtel Ltd
Digital Business Support
01.2015 - 01.2016
Job overview
- Implemented a project management framework to streamline Cloud Solutions testing processes, resulting in a 20% reduction in project completion time and a 15% decrease in overall project costs.
- Led customer advisory sessions to address data connectivity issues on mobile phones and modems, resulting in a 45% reduction in customer support incidents.
- Created business case, product catalog, brochures, FAQs, and User guide.
- Developed a portfolio of landing pages, utilizing A/B testing to improve conversion rates by 30% and reducing bounce rates by 25%.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
Digital Marketing Institute
Post Graduate Diploma in Digital Marketing
06.2021 - 05.2022
University of Mauritius
Bachelor of Science from Management Business Informatics
08.2011 - 12.2014
Skills
Website & Mobile App Management
Affiliate Marketing
Google Analytics
Hybrid Events/Webinars
Product Performance Analysis
Client communication
Email Marketing
SEO proficiency
Mobile marketing
Content marketing
Social media expert
Project Management
Web analytics
Audience outreach
Digital Marketing Strategies
SEM strategy development
Event networking
Strategic planning
Content Development
Online marketing
UX Design
Campaign management
Budgeting and Allocation
Content Management System
HTML, CSS, PHP
CRM
Multi-channel marketing
Customer engagement
Social media tools
Keyword optimization
Data analytics
Marketing Automation
Timeline
Digital Product Manager
Richard Attias & Associates
03.2022 - 08.2023
Digital Marketing Institute
Post Graduate Diploma in Digital Marketing
06.2021 - 05.2022
Digital Marketing Specialist
Events & Sports Management (ESM)
02.2018 - 03.2022
IT Support - English & French
One.com
01.2016 - 12.2017
Digital Business Support
Emtel Ltd
01.2015 - 01.2016
University of Mauritius
Bachelor of Science from Management Business Informatics
08.2011 - 12.2014