Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Chandini Leelodharry

Digital Marketing Manager
Dubai
Chandini Leelodharry

Summary

Tech-savvy Digital Marketing Manager with more than 7 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Analytical & creative approach with proven results in digital marketing efforts.

Overview

9
years of professional experience
4
years of post-secondary education
3
Languages

Work History

Richard Attias & Associates

Digital Product Manager
03.2022 - 08.2023

Job overview

  • Managed digital projects from initial concept through final implementation and live monitoring (websites, mobile app, virtual event platform, and digital activations).
  • Increased mobile app downloads by 30% and app engagement by 25% through targeted campaigns.
  • Organized and managed engaging webinars with industry experts, attracting over 500 attendees.
  • Advocated for customer experience improvements to drive wider user adoption within event industry.
  • Improved website visibility & organic traffic by 25% through development and implementation of SEO strategies.
  • Optimized email campaigns to increase open and click-through rates.
  • Produced and presented comprehensive analytical reports on digital products, leveraging user data and behavior insights to drive a 25% increase in participation, optimize UX, and enhance UI design.
  • Led market research to optimize user experience and enhance website functionality; responsive design, resulting in a 40% decrease in bounce rate and a 50% increase in average session duration.
  • Managed global vendor relationships, resulting in a 20% decrease in contract costs and a 15% increase in service quality across 5+ countries.
  • Analyzed customer behavior to derive digital product performance insights and identify areas of potential improvement.
  • Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.

Events & Sports Management (ESM)
Dubai

Digital Marketing Specialist
02.2018 - 03.2022

Job overview


  • Developed 360 digital marketing strategies by creating and implementing plans to reach, convert and engage target audiences.
  • Increase in website organic traffic by performing ongoing keyword research and optimization. Optimized campaigns through A/B testing to increase online sales.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Led an AI-powered chatbot to automate customer service interactions, resulting in a 40% reduction in response time and improved customer satisfaction.
  • Applied sentiment analysis using NLP techniques to analyze customer feedback and adjust marketing strategies, leading to a 25% increase in customer engagement.
  • Led the optimization of email and SMS campaigns through A/B testing and analysis, with 30% increase in click-through rates and a 40% improvement in overall campaign ROI.
  • Created social media content with innovative brand messaging to support new product launches.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Led market research efforts encompassing competitor analysis, customer surveys, and trend forecasting; insights guided the development of a new digital strategy resulting in a 35% increase in online sales.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Wrote, edited, and optimized blog posts, lead-gen landing pages, articles, and newsletters, increasing website traffic by 25% and driving a 15% boost in email subscriber engagement.
  • Analyzed digital channels, applying KPIs to measure campaign success and revise future strategies.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

One.com

IT Support - English & French
01.2016 - 12.2017

Job overview

  • Resolved diverse range of technical issues across multiple systems, resulting in a 30% decrease in escalations and a improvement in issue resolution time.
  • Consistent testing of company's IT solutions, critically analyze functions, and report to senior management before launch.
  • Used ticketing systems to manage and process support actions and requests.
  • Documented support interactions for future reference.
  • Successful up-selling of IT solutions to potential buyers.

Emtel Ltd

Digital Business Support
01.2015 - 01.2016

Job overview

  • Implemented a project management framework to streamline Cloud Solutions testing processes, resulting in a 20% reduction in project completion time and a 15% decrease in overall project costs.
  • Led customer advisory sessions to address data connectivity issues on mobile phones and modems, resulting in a 45% reduction in customer support incidents.
  • Created business case, product catalog, brochures, FAQs, and User guide.
  • Developed a portfolio of landing pages, utilizing A/B testing to improve conversion rates by 30% and reducing bounce rates by 25%.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

Education

Digital Marketing Institute

Post Graduate Diploma in Digital Marketing
06.2021 - 05.2022

University of Mauritius

Bachelor of Science from Management Business Informatics
08.2011 - 12.2014

Skills

Website & Mobile App Management

undefined

Timeline

Digital Product Manager

Richard Attias & Associates
03.2022 - 08.2023

Digital Marketing Institute

Post Graduate Diploma in Digital Marketing
06.2021 - 05.2022

Digital Marketing Specialist

Events & Sports Management (ESM)
02.2018 - 03.2022

IT Support - English & French

One.com
01.2016 - 12.2017

Digital Business Support

Emtel Ltd
01.2015 - 01.2016

University of Mauritius

Bachelor of Science from Management Business Informatics
08.2011 - 12.2014

Similar Profiles

CREATE PROFILE
Chandini LeelodharryDigital Marketing Manager