Cheryl Marcelo

Provided comprehensive administrative and personal support to senior leadership, ensuring seamless day-to-day operations and enabling focus on strategic priorities. Managed complex calendars, coordinated meetings, and arranged domestic and international travel, optimizing time management and productivity.

Handled a wide range of administrative responsibilities, including correspondence drafting, call screening, and management of high-volume email and phone inquiries. Acted as a key liaison between the executive and internal/external stakeholders, maintaining professional communication and strengthening client relationships through timely follow-ups and proactive issue resolution.

Organized and attended meetings, prepared agendas, and compiled reports and documentation to support decision-making processes. Assisted in project planning, implementation, and progress tracking, contributing to successful and timely project execution.

Maintained accurate and confidential filing systems for both personal and professional documentation, demonstrating a high level of discretion and integrity. Oversaw household and office inventory, ensuring proper scheduling of maintenance and efficient resource management.

Coordinated events and board-level meetings, including logistics, catering, and travel arrangements for senior executives. Delivered a high standard of service by managing errands, scheduling appointments, arranging transportation, and greeting visitors with professionalism.

Consistently improved operational efficiency by prioritizing tasks effectively, meeting tight deadlines, and reducing the administrative burden on the executive.

Managed production and merchandising operations for multiple international fashion brands, including New Look, Marks & Spencer, River Island, and Topshop. Coordinated customer orders, communicated daily updates via email, phone, and fax, and resolved queries efficiently according to company guidelines. Oversaw production schedules, inventory, and fabric reconciliation while maintaining accurate reports and databases. Provided administrative support to management, ensured timely dissemination of memos, and followed up on materials for production. Supported factory audits (Sedex, Tesda, SGS) and maintained effective relationships with clients, suppliers, and internal teams to ensure smooth operations and on-time delivery of orders for export markets in the UK, US, Qatar, Saudi Arabia, and UAE.